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What’s My Motivation, Darling? 
Inspiring Researchers to Build and Measure the 
Reach and Impact of their Work
David Sommer
Product Director and Co-Founder of Kudos
@growkudos @DavidLSommer #chs15
2
Your speakers
David Sommer
Product Director • Co-Founder, Kudos
Graham Stone
Information Resources Manager, University of Huddersfield, UK
Sara Rouhi
Product Sales Manager, The Americas, Altmetric
#chs15 #Motivation #Darling
@growkudos @DavidLSommer #chs15
We provide tools for researchers and
institutions to help Increase the impact
of research and build academic
reputations
researchers Ÿ universities Ÿ publishers Ÿ funders
4
Research is changing
Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge
5
Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge
Research is changing
Articles that keep
evolving into new
versions
There may never
be a final paper in
F1000 Research, only
temporal versions
Kent Anderson
AAAS / Scholarly Kitchen
“ “
6
Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge
Research is changing
Rising popularity of
alternative
communications
formats
More people look
at my stuff on
Slideshare than my
published articles
Antony Williams,
Chemistry Professor
“ “
7
Pressure to demonstrate impact
8
Exposition of tools, services & software
9
The research cycle
Ideas
Funding
Experiments
Writing
ReviewPublication
Communication
Discovery
Measurement
Profile
10
See also:
Writing
Working together to write papers requires
the ability to simultaneously work on
documents, and keep track of edits and
versions.
As software in this area becomes more
social, it is also hooking into submission
systems and workflows.
11
Review
Two approaches to “social” reviewing:
•  Public reviewing, enabling researchers to be
credited for this valuable contribution:
•  Reviewing post-publication, publicly though
possibly anonymously in some services, to
broaden and democratize the process of
discussing research findings
See also:
12
Publication
It’s not just about the text!
Researchers need to be able to discover, re-use, cite
– and be credited for – a wider range of outputs
•  Datasets
•  Figures
•  Posters
•  Slides
•  Audio
•  Video See also:
13
Communication
See also:
Talking about your research is proven to
increase the impact of your research
It’s helpful to do so in a
way that enables you
to track the effect of
social communication
on key metrics such as
views, downloads,
mentions, citations
Explaining – in plain language
The glaucoma-associated olfactomedin domain of
myocilin (myoc-OLF) is a recent addition to the
growing list of disease-associated amyloidogenic
proteins. Inherited, disease-causing myocilin variants
aggregate intracellularly instead of being secreted to
the trabecular meshwork, which is a scenario toxic to
trabecular meshwork cells and leads to early onset of
ocular hypertension, the major risk factor for
glaucoma. Here we systematically structurally and
biophysically dissected myoc-OLF to better
understand its amyloidogenesis. Under mildly
destabilizing conditions, wild-type myoc-OLF adopts
non-native structures that readily fibrillize when
incubated at a temperature just below the transition
for tertiary unfolding. With buffers at physiological pH,
two main endpoint fibril morphologies are observed:
(a) straight fibrils common to many amyloids and (b)
unique micron-length, ~ 300 nm or larger diameter,
species that lasso oligomers, which also exhibit
classical spectroscopic amyloid signatures. Three
disease-causing variants investigated herein exhibit
non-native tertiary structures under physiological
conditions, leading to a variety of growth rates and a
fibril morphologies. In particular, the well-documented
D380A variant, which lacks calcium, forms large
circular fibrils. Two amyloid-forming peptide stretches
have been identified, one for each of the main fibril
morphologies observed. Our study places myoc-OLF
within the larger landscape of the amylome and
provides insight into the diversity of myoc-OLF
aggregation that plays a role in glaucoma
pathogenesis.
Explaining – in plain language
people within your field
to skim and scan more publications
people in adjacent fields
to understand the relevance of your work
to what they are doing
people outside academia
to get a handle on research and
apply it in non-academic ways
people searching lay keywords
to find publications otherwise “hidden” from them
people who can access it
to actually understand it!
Easier for
17
Discovery
Whether for talking about
their own research, or
bookmarking other people’s
research, LOTS of growth out
of the “reference manager”
space – solutions are now
broader and more
sophisticated than that
provenance implies!
18
Metrics
See also:
The more people conduct and
communicate research in social
ways, the more metrics can
evolve to give a nuanced
understanding of the effect of
research throughout its life cycle
Providers are differentiated by
data sources and algorithms
Snowball Metrics
working
towards
standards
Altmetrics Initiative
Articles
19
Profiles (the egosystem)
Profiles for
the researcher
the research
the research institution
Profiles to
showcase and share
discover and follow
keep track
disambiguate
See also:
20
Which will be hits?
21
Remembering the misses
Google
Buzz
Google
Wave
Making an impact
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
Your researchers
might already be
actively sharing
their work via one
or more of these
channels
?
Making an impact
?
And they might
already be looking
at the performance
of their work
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
Making an impact
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
But how do they know
which of their actions
are generating results?
?
?
Making an impact
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
But how do they know
which of their actions
are generating results?
?
The author
tweeted
As a result,
views increased
substantially
A range of metrics
Evaluating The Effectiveness of Tools
Top Tips:
Determine what is important to you. Usage, Citations,
Mentions, Altmetrics, Public Engagement…
Identify tools that have demonstrated the ability to help in
these areas
Agree specifically how you will measure success – how did
the tools help increase specific measures that matter to you?
Try the tools out and see how they perform against your
agreed criteria
1
2
3
4
An attempt to map the landscape
@growkudos @DavidLSommer #chs15
An attempt to map the landscape
@growkudos @DavidLSommer #chs15
Thank you!
David Sommer
Product Director and Co-Founder of Kudos
@growkudos @DavidLSommer #chs15

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What’s My Motivation, Darling? Inspiring Researchers to Build and Measure the Reach and Impact of their Work

  • 2. 2 Your speakers David Sommer Product Director • Co-Founder, Kudos Graham Stone Information Resources Manager, University of Huddersfield, UK Sara Rouhi Product Sales Manager, The Americas, Altmetric #chs15 #Motivation #Darling @growkudos @DavidLSommer #chs15
  • 3. We provide tools for researchers and institutions to help Increase the impact of research and build academic reputations researchers Ÿ universities Ÿ publishers Ÿ funders
  • 4. 4 Research is changing Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge
  • 5. 5 Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge Research is changing Articles that keep evolving into new versions There may never be a final paper in F1000 Research, only temporal versions Kent Anderson AAAS / Scholarly Kitchen “ “
  • 6. 6 Image credit: Bourrasque, by Paul Cocksedge Studio, photographed by Mark Cocksedge Research is changing Rising popularity of alternative communications formats More people look at my stuff on Slideshare than my published articles Antony Williams, Chemistry Professor “ “
  • 8. 8 Exposition of tools, services & software
  • 10. 10 See also: Writing Working together to write papers requires the ability to simultaneously work on documents, and keep track of edits and versions. As software in this area becomes more social, it is also hooking into submission systems and workflows.
  • 11. 11 Review Two approaches to “social” reviewing: •  Public reviewing, enabling researchers to be credited for this valuable contribution: •  Reviewing post-publication, publicly though possibly anonymously in some services, to broaden and democratize the process of discussing research findings See also:
  • 12. 12 Publication It’s not just about the text! Researchers need to be able to discover, re-use, cite – and be credited for – a wider range of outputs •  Datasets •  Figures •  Posters •  Slides •  Audio •  Video See also:
  • 13. 13 Communication See also: Talking about your research is proven to increase the impact of your research It’s helpful to do so in a way that enables you to track the effect of social communication on key metrics such as views, downloads, mentions, citations
  • 14. Explaining – in plain language The glaucoma-associated olfactomedin domain of myocilin (myoc-OLF) is a recent addition to the growing list of disease-associated amyloidogenic proteins. Inherited, disease-causing myocilin variants aggregate intracellularly instead of being secreted to the trabecular meshwork, which is a scenario toxic to trabecular meshwork cells and leads to early onset of ocular hypertension, the major risk factor for glaucoma. Here we systematically structurally and biophysically dissected myoc-OLF to better understand its amyloidogenesis. Under mildly destabilizing conditions, wild-type myoc-OLF adopts non-native structures that readily fibrillize when incubated at a temperature just below the transition for tertiary unfolding. With buffers at physiological pH, two main endpoint fibril morphologies are observed: (a) straight fibrils common to many amyloids and (b) unique micron-length, ~ 300 nm or larger diameter, species that lasso oligomers, which also exhibit classical spectroscopic amyloid signatures. Three disease-causing variants investigated herein exhibit non-native tertiary structures under physiological conditions, leading to a variety of growth rates and a fibril morphologies. In particular, the well-documented D380A variant, which lacks calcium, forms large circular fibrils. Two amyloid-forming peptide stretches have been identified, one for each of the main fibril morphologies observed. Our study places myoc-OLF within the larger landscape of the amylome and provides insight into the diversity of myoc-OLF aggregation that plays a role in glaucoma pathogenesis.
  • 15.
  • 16. Explaining – in plain language people within your field to skim and scan more publications people in adjacent fields to understand the relevance of your work to what they are doing people outside academia to get a handle on research and apply it in non-academic ways people searching lay keywords to find publications otherwise “hidden” from them people who can access it to actually understand it! Easier for
  • 17. 17 Discovery Whether for talking about their own research, or bookmarking other people’s research, LOTS of growth out of the “reference manager” space – solutions are now broader and more sophisticated than that provenance implies!
  • 18. 18 Metrics See also: The more people conduct and communicate research in social ways, the more metrics can evolve to give a nuanced understanding of the effect of research throughout its life cycle Providers are differentiated by data sources and algorithms Snowball Metrics working towards standards Altmetrics Initiative Articles
  • 19. 19 Profiles (the egosystem) Profiles for the researcher the research the research institution Profiles to showcase and share discover and follow keep track disambiguate See also:
  • 22. Making an impact Mentions “ ” Shares Bookmarks Views Clicks Downloads Citations Traditional media Your researchers might already be actively sharing their work via one or more of these channels ?
  • 23. Making an impact ? And they might already be looking at the performance of their work Mentions “ ” Shares Bookmarks Views Clicks Downloads Citations Traditional media
  • 24. Making an impact Mentions “ ” Shares Bookmarks Views Clicks Downloads Citations Traditional media But how do they know which of their actions are generating results? ? ?
  • 26. The author tweeted As a result, views increased substantially
  • 27. A range of metrics
  • 28. Evaluating The Effectiveness of Tools Top Tips: Determine what is important to you. Usage, Citations, Mentions, Altmetrics, Public Engagement… Identify tools that have demonstrated the ability to help in these areas Agree specifically how you will measure success – how did the tools help increase specific measures that matter to you? Try the tools out and see how they perform against your agreed criteria 1 2 3 4
  • 29. An attempt to map the landscape @growkudos @DavidLSommer #chs15
  • 30. An attempt to map the landscape @growkudos @DavidLSommer #chs15
  • 31. Thank you! David Sommer Product Director and Co-Founder of Kudos @growkudos @DavidLSommer #chs15