IABC / San Antonio Personal Branding April 28 09

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Alan Weinkrantz discusses principles of personal branding and real world examples of how to personally brand yourself, how it will help your company and your career.

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  • IABC / San Antonio Personal Branding April 28 09

    1. 1. Personal Branding IABC / San Antonio / April 28, 2009
    2. 2. Caveats... • What you are about to see represents extreme personal branding • You don’t have to do everything I suggest • You are probably already doing something. The trick is to get better at it and let it serve your company’s and personal goals
    3. 3. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News” • Amateur content producer
    4. 4. Why “Brand” Yourself? • Being an extension of your company’s human voice • Help advance your career
    5. 5. Brand You! • Personal branding.... you are a brand
    6. 6. A personal brand? •If you are online in any way, you are building your own personal brand
    7. 7. But I’m not a soft drink • Yes, you are like.... • Coke • Apple • Starbucks • USAA • Nike
    8. 8. But I’m human • So is.... • Michael Jordan • Paris Hilton • Tiger Woods • Elvis Presley • Mick Jagger
    9. 9. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
    10. 10. My brand qualities • Expert in PR / Social Media • Focus on technology • Connected in Israel • Track record • Having fun • Human / Real
    11. 11. I “tweet,” engage in conversation, give away information
    12. 12. My business blog demonstrates expertise and helps clients and projects I am involved in “be found”
    13. 13. Consumer facing blog covering AT&T positions me as an authority in triple play services in telecom
    14. 14. “In the know...” for the San Antonio Start-up Scene
    15. 15. Facebook connects me to friends & business associates in the U.S. and Israel
    16. 16. LinkedIn - business focused social networking in the U.S. and Israel
    17. 17. Flickr photos....I always carry my camera when I travel for fun or business
    18. 18. Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media
    19. 19. I do interviews / reviews over at Redbone Guitar Boutique
    20. 20. B.B. King, Tom Petty, The Who in Concert
    21. 21. My “Conversations Series” with San Antonio’s Social Media Superstars
    22. 22. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
    23. 23. Branding You • Is there a company policy regarding personal branding? • Could you become or create a new position for yourself as a company evangelist?
    24. 24. alanweinkrantz.tel
    25. 25. New! Google Profiles
    26. 26. Resources... www.danschwabel.com - personal branding expert www.mashable.com - search “personal branding” www.fastcompany.com/magazine/10/brandyou.html http://en.wikipedia.org/wiki/Personal_branding
    27. 27. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • @alanweinkrantz - Twitter • FaceBook, LinkedIn too!
    28. 28. Copy of presentation • online today: alanweinkrantz.typepad.com • copy and share with others • this is just what I believe and seems to work • your mileage may vary
    29. 29. Thank You © 2009

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