The document provides recommendations for improving the websites of two organizations: 1) HappyDancingTurtle.org aims to foster sustainable living. Recommendations include making resources easier to find, using SEO-friendly text, considering a new CMS, and collecting analytics. 2) WMUpress.wayne.edu aims to increase book sales and pageviews. Recommendations include streamlining homepage content, streamlining book pages, focusing on sales for rich media, and considering CRM and customized content. Additional resources on best practices, conversion rates, and basic web development are also provided.