Tools• How to analyse your target audiences – What are your key messages? – Who are they aimed at? – What’s the tone of voice? – What methods will you use? – Who is responsible?
2. SEO and the social webHave you considered...?• The keywords you should be known for• How you will track goals• How you will stay relevant• How users will find / share your content
Communications• Make a 12 month plan• Make sure you stay on message• Share it across the right channels• ALWAYS drive back to your website (think email marketing)• If you set up any social profile, make it a Google Plus one!
3. Website speed and performanceHave you considered...?• The page load time of your website – Over half users abandon after just 3 seconds – The average Fortune 500 website load time is 7 seconds! – Slower sites = less sales – Even more so on a mobile device
Tools• Google Analytics – Content > Site speed• Install Firebug (Firefox addon) – Open console – Site speed tab – Analyse performance tab – Score out of 100
In Summary• Audience empathy• Find a friendly tester• If you’re relevant, Google will find you!• Content generation is the new black
Further reading and creditsPage load statisticshttp://www.slideshare.net/AndyDavies/web-performance-a-whistlestop-tour-10995825Page speed fixeshttp://www.seomoz.org/blog/optimizing-page-speed-actionable-tips-for-seos-and-web-developers?utmUsing Analyticshttp://www.seomoz.org/blog/11-google-analytics-tricks-to-use-for-your-website?Search engine optimisation, architecture and codehttp://www.facebook.com/note.php?note_id=218981494854060Tips for planning and creating your contenthttp://www.facebook.com/note.php?note_id=187005541384989Google + and SEOhttp://intranetfuture.com/seo-by-sharing-to-googleplus
Thank youFirehoop8 March 2012 Emily Davis firstname.lastname@example.org