Is your website fit for purpose?3 simple stepsFirehoop8 March 2012                      Emily Davis                      e...
We will cover...1. Purpose and audience2. SEO and the social web3. Website speed and performance
Why bother?•   A way to measure success•   Supports your business goals•   Ensures your investment is working for you•   A...
1. Purpose and audienceHave you considered...?• The purpose of your site• Your target audience• The tone and language used...
Bad - Yvette’s Bridal www.yvettesbridalformal.com
Bad - Merlin’s B&B    www.merlinshill.com
Good - Twitter
Good - E4 homepage
Tools• How to analyse your target audiences  – What are your key messages?  – Who are they aimed at?  – What’s the tone of...
2. SEO and the social webHave you considered...?• The keywords you should be known for• How you will track goals• How you ...
Communications•   Make a 12 month plan•   Make sure you stay on message•   Share it across the right channels•   ALWAYS dr...
3. Website speed and performanceHave you considered...?• The page load time of your website  – Over half users abandon aft...
Tools• Google Analytics  – Content > Site speed• Install Firebug (Firefox addon)  – Open console  – Site speed tab  – Anal...
In Summary•   Audience empathy•   Find a friendly tester•   If you’re relevant, Google will find you!•   Content generatio...
Further reading and creditsPage load statisticshttp://www.slideshare.net/AndyDavies/web-performance-a-whistlestop-tour-109...
Thank youFirehoop8 March 2012               Emily Davis               emily.davis@firehoop.com
Is your website fit for purpose?
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Is your website fit for purpose?

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Simple and practical advice for assessing if your website is fit for purpose...in three steps. It covers purpose and audience, SEO and social web, and web performance.

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Is your website fit for purpose?

  1. 1. Is your website fit for purpose?3 simple stepsFirehoop8 March 2012 Emily Davis emily.davis@firehoop.com
  2. 2. We will cover...1. Purpose and audience2. SEO and the social web3. Website speed and performance
  3. 3. Why bother?• A way to measure success• Supports your business goals• Ensures your investment is working for you• And...for your users
  4. 4. 1. Purpose and audienceHave you considered...?• The purpose of your site• Your target audience• The tone and language used• The usability of the site
  5. 5. Bad - Yvette’s Bridal www.yvettesbridalformal.com
  6. 6. Bad - Merlin’s B&B www.merlinshill.com
  7. 7. Good - Twitter
  8. 8. Good - E4 homepage
  9. 9. Tools• How to analyse your target audiences – What are your key messages? – Who are they aimed at? – What’s the tone of voice? – What methods will you use? – Who is responsible?
  10. 10. 2. SEO and the social webHave you considered...?• The keywords you should be known for• How you will track goals• How you will stay relevant• How users will find / share your content
  11. 11. Communications• Make a 12 month plan• Make sure you stay on message• Share it across the right channels• ALWAYS drive back to your website (think email marketing)• If you set up any social profile, make it a Google Plus one!
  12. 12. 3. Website speed and performanceHave you considered...?• The page load time of your website – Over half users abandon after just 3 seconds – The average Fortune 500 website load time is 7 seconds! – Slower sites = less sales – Even more so on a mobile device
  13. 13. Tools• Google Analytics – Content > Site speed• Install Firebug (Firefox addon) – Open console – Site speed tab – Analyse performance tab – Score out of 100
  14. 14. In Summary• Audience empathy• Find a friendly tester• If you’re relevant, Google will find you!• Content generation is the new black
  15. 15. Further reading and creditsPage load statisticshttp://www.slideshare.net/AndyDavies/web-performance-a-whistlestop-tour-10995825Page speed fixeshttp://www.seomoz.org/blog/optimizing-page-speed-actionable-tips-for-seos-and-web-developers?utmUsing Analyticshttp://www.seomoz.org/blog/11-google-analytics-tricks-to-use-for-your-website?Search engine optimisation, architecture and codehttp://www.facebook.com/note.php?note_id=218981494854060Tips for planning and creating your contenthttp://www.facebook.com/note.php?note_id=187005541384989Google + and SEOhttp://intranetfuture.com/seo-by-sharing-to-googleplus
  16. 16. Thank youFirehoop8 March 2012 Emily Davis emily.davis@firehoop.com

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