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Top 10 Fundraising
Fails
by Carlos Eduardo Espinal @cee
Partner @ Seedcamp.com
Who is Seedcamp?
We are a micro-seed investment
fund with a mentoring programme.
We have over 120+ investments in
over 70 countries
Our Stats
86% of our companies have raised
follow-on funds
$1.6 million is the average funding
raised per company
9 of our companies have been
acquired
Our Process
We invest in about 20-30
companies per year
We provide a network, advice, and
capital to ambitious founders
Apply online at http://
www.seedcamp.com
The Top 10 Fundraising Fails
- 10 -
Presenting with a style that doesn't
capture the right attention
@cee / @seedcamp
- 9 -
Not having a proper fundraising plan
@cee / @seedcamp
- 8 -
Not understanding your customer and
how to reach them
@cee / @seedcamp
- 7 -
Unable to demonstrate a real pain for
your customer
(and how your solution fixes it)
@cee / @seedcamp
- 6 -
Assuming that a general market size
study applies to your startup
@cee / @seedcamp
- 5 -
Not truly understanding who your
competitors are
@cee / @seedcamp
- 4 -
Not knowing your cash needs & cash
burn
@cee / @seedcamp
- 3 -
Not explaining why your team is the
team that will make this happen
@cee / @seedcamp
- 2 -
Having your existing investor
shareholders own more equity than the
founders
@cee / @seedcamp
- 1 -
Not reaching out to an investor
through an introduction
@cee / @seedcamp
- Bonus -
Not learning from your mistakes
@cee / @seedcamp
Thank You
Apply online at http://
www.seedcamp.com
@cee / @seedcamp

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Top Ten Fundraising Fails

  • 1. Top 10 Fundraising Fails by Carlos Eduardo Espinal @cee Partner @ Seedcamp.com
  • 2. Who is Seedcamp? We are a micro-seed investment fund with a mentoring programme. We have over 120+ investments in over 70 countries
  • 3. Our Stats 86% of our companies have raised follow-on funds $1.6 million is the average funding raised per company 9 of our companies have been acquired
  • 4. Our Process We invest in about 20-30 companies per year We provide a network, advice, and capital to ambitious founders Apply online at http:// www.seedcamp.com
  • 5. The Top 10 Fundraising Fails
  • 6. - 10 - Presenting with a style that doesn't capture the right attention @cee / @seedcamp
  • 7. - 9 - Not having a proper fundraising plan @cee / @seedcamp
  • 8. - 8 - Not understanding your customer and how to reach them @cee / @seedcamp
  • 9. - 7 - Unable to demonstrate a real pain for your customer (and how your solution fixes it) @cee / @seedcamp
  • 10. - 6 - Assuming that a general market size study applies to your startup @cee / @seedcamp
  • 11. - 5 - Not truly understanding who your competitors are @cee / @seedcamp
  • 12. - 4 - Not knowing your cash needs & cash burn @cee / @seedcamp
  • 13. - 3 - Not explaining why your team is the team that will make this happen @cee / @seedcamp
  • 14. - 2 - Having your existing investor shareholders own more equity than the founders @cee / @seedcamp
  • 15. - 1 - Not reaching out to an investor through an introduction @cee / @seedcamp
  • 16. - Bonus - Not learning from your mistakes @cee / @seedcamp
  • 17. Thank You Apply online at http:// www.seedcamp.com @cee / @seedcamp