How To Win Seedcamp

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Investors are looking for startups that understand their customers' problems and have a service that provides real solutions. Founders should focus on demonstrating their product's value to customers through a demo rather than lengthy presentations filled with buzzwords. A compelling entrepreneur or idea is important, but what will really impress investors is proof that the problem is large, the market is viable, and the team has the skills and experience to execute successfully on a business model that can achieve significant growth and revenue. Presentations should concisely explain the critical problem being solved, demonstrate the solution, identify the target customers and why they would pay, define the large potential market, and establish why the business model proposed would work and what the founders want from the investors

Business Economy & Finance

What are investors looking for? IN THEIR OWN WORDS:

Solve a PROBLEM that is critical Understand who you’re helping and why they pay HUGE MARKET The RIGHT entrepreneur who can execute Viable business model

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Do you FIT this picture? If not, CAN you? SHOULD you?

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PRACTICE (A LOT) ,[object Object],[object Object]

WHAT NOW? ,[object Object],[object Object],[object Object]

PRODUCT != BUSINESS GET FEEDBACK ON PITCH 90% FAIL WAR, NOT BATTLE MAKE AND TEST ASSUMPTIONS

Laicos is a technology Startup Studio led by Ryan Negri and Kyle Matthews. With 20 years combined operational and startup experience, Negri and Matthews want to shape the up-and-coming startup ecosystem of Tampa, Florida, developing their own ideas to create a new tech hub of innovation and entrepreneurship. A “Startup Studio” is a structure whose aim is to repeatedly build products into companies. Thanks to its infrastructure and resources, a startup studio increase a product’s chance of success and optimize its creation and growth. The difference between incubators/accelerators and Startup Studios is the vested human capital involved around an idea. At the core of the startups studio model are dedicated teams helping business ideas develop into beautiful products and successful companies. Laicos’ flagship inaugural product, Fuse, is a social media management platform for the consumers and power users, with a simple price model and a clean and attractive UI. In addition, Laicos is developing four additional products: BusFinder, currently in beta version, an app utilizing data from the Tampa Public Transportation System; $1Market, to offer many different services to users for $1 dollar/mo, Order to Seat, for fans to order food to their seat while at a stadium or arena, and FoodStops, a food truck tracking app for consumers and marketing platform for vendors. In 20I7, we plan to work with other founders to help turn their ideas into reality.

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Page 72-73 Company’s Objectives/Statement of Mission Many, if not most, successful large companies describe the main goal of their internal planning process as articulating and clarifying their “philosophy” or “mission.” The best, most effective Mission Statements are not mere empty words, but principles and objectives that guide all other aspects and activities of the business. “We are a mission-driven business. We are democratizing organic and fair trade.” Seth Goldman Cofounder, Honest Tea You should be able to sum up the basic objectives and philosophy of your company in just a few sentences. One statement should encapsulate the nature of your business, your business principles, your financial goals, your “corporate culture,” and how you expect to have your company viewed in the marketplace. A Statement of Mission provides focus for your company and should be the defining concept of your business for at least the next few years. It should be the result of a meaningful examination of the foundations of your company, and virtually every word should be important. A finished Mission Statement might be: “AAA, Inc., is a spunky, imaginative food products and service company aimed at offering high-quality, moderately priced, occasionally unusual foods using only natural ingredients. We view ourselves as partners with our customers, our employees, our community, and our environment, and we take personal responsibility in our actions toward each. We aim to become a regionally recognized brand name, capitalizing on the sustained interest in Southwestern and Mexican food. Our goal is moderate growth, annual profitability, and maintaining our sense of humor.” The Statement of Mission worksheet on pages 72–73 helps you outline your company’s objectives. Statement of Mission Describe your company’s philosophy in terms of the areas listed below. · Range/Nature of Products or Services Offered · Quality · Price · Services · Overall Relationship to Customer · Management Style / Relationship to Employees · Nature of Work Environment · Relationship to Rest of Industry · Incorporation of New Technology · Growth/Profitability Goals · Relationship to Community/Environment/Other Social Responsibility Goals · Other Personal/Management Goals Pages 148-149 Risk Every business involves risk. Only the most naive and inexperienced entrepreneurs believe their business “just can’t fail.” Use this section to sit down and think through the various risks facing your new endeavor. This task might seem daunting. So why shake your enthusiasm? Because risk assessment helps you prepare for and prevent threats to your success. If, for instance, you identify a major risk as the possibility that a well- funded competitor will enter the market, you will want to take steps to quickly secure key customer contracts or line up significant funding yourself. Evaluating your risks isn’t meant to be an exercise in fear (although if you are intimidated by the risks ...

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How To Win Seedcamp

1. HOW TO WIN SEEDCAMP

2. What are investors looking for? IN THEIR OWN WORDS:

9. Solve a PROBLEM that is critical Understand who you’re helping and why they pay HUGE MARKET The RIGHT entrepreneur who can execute Viable business model

10.

11. Do you FIT this picture? If not, CAN you? SHOULD you?

12. PRESENTATION

13.

14. AT THIS STAGE, IT’S MOSTLY ABOUT YOU

15.

16.

17. MENTORS ARE AWESOME

18. NOT!

19.

20.

21. LISTEN It’s NOT a DEBATE DON’T DEFEND