The document discusses social media and provides tips for using different social media platforms for business purposes. It outlines the major social media platforms of Facebook, LinkedIn, and Twitter and provides steps for setting up profiles on each platform. These include completing profiles, connecting with others in one's industry, contributing content regularly, and linking profiles together. The overall goals of using social media for business are to set up profiles where clients and partners engage, contribute to conversations to establish expertise, and focus on business while also listening and learning from others.

1. Social Media Overview with Chuck Aikens, President Market Vertical Partners

2. What Is Social Media? “ An umbrella term that defines various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio” -Wikipedia

3. Social Media

4. Social Media The fastest growing and largest web platform ever. More pervasive and adopted more rapidly than email. It’s how people are connecting, sharing, and building relationships.

5. Facebook - Social Network

6. Facebook -Company Pages

7. Linked In - Business Network

8. Company Profiles

9. Twitter – Microblogging

10. Twitter for Business

11. Blogging = Broadcasting

12. Distribute To Social Profiles

13. Social Media = Your Brand You Connect Your Message You’re Tech Saavy You Save Money You Broadcast

14. Brand Management

15. Social Media Steps Create Username consistent Picture close up Communicate Topic ideas Be consistent

16. 1. Setup FACEBOOK Profile Page 1b. Setup business page 1c. Advertise your page or your website 1d. Connect with Realtors 1e. Join/Fan Professional Groups / Pages 1f. Join/Fan Cherry Creek Mortgage Page

17. Don’t Disclaimer Don’t waste time on Social Media Have a Marketing Policy / Reason Long term success = New business

18. 2. Setup a Twitter Profile 1b. Customize profile 1c. Use url shortner (bit.ly) 1d. Follow Realtors & business partners 1e. Re-tweet RT@bettag interesting stories 1f. Tweet your online activities, web updates, real estate news, etc.

19. 3. Setup a Linked In Profile 3b. Complete Profile (100% if possible). 3c. Join Cherry Creek Mortgage Company Profile 3d. Connect with Realtors, Partners, etc. 3e. Link to website, blog, social profile (3 urls) 3f. Add new people to Linked In Network when you meet them 3g. Give & Ask for Recommendations 3h. Join Professional Groups, subscribe to weekly email digest.

20. 4. Create Traffic Through Blogging 4b. Setup a blog (hosted or industry) 4c. Commit to a posting schedule 4d. Distribute all posts 4e. Write for your business 4f. Connect all your social profiles

21. Social Media Goals Setup profiles where clients & partners are (Twitter, Facebook, Linked In) Contribute & Conversate (No Distractions) Listen & Learn (Establish Expertise) Focus on Business (But Not 100%)

22. Thank You Chuck Aikens http://www.linkedin.com/in/chuckaikens http://www.twitter.com/chuckaikens http://www.facebook.com/chuckaikens http://www.chuckaikens.com Slides available @