The document discusses trends in the B2B commerce market that will likely continue in 2019. It notes that the global B2B ecommerce market is worth $7.7 trillion and is growing. It predicts that in 2019 there will be continued growth in digital B2B commerce, more digital marketing by B2B companies, and younger researchers influencing purchase decisions. It also suggests that mobile shopping and B2B blogging will be increasingly important.

2. a
Make no mistake
– the global B2B
commerce market is
massive.

3. As clarified in Statista’s 2017 B2B commerce
report, ‘the global ecommerce market is
worth US$7.7 trillion and B2B business is
now dwarfing that of the B2C business.’

4. a
So, as 2018 starts to
draw towards its
conclusion, what can we
expect from B2B
commerce in 2019?
What trends and themes
are likely to remain and
develop over the next 12
months?

5. Continued
Growth.

6. A number of factors go
into the decision to
purchase from a B2B
company.

7. But there’s been a
notable shift towards
digital being the space
in which these
decisions are now
made.

8. In the US alone, the
B2B market is set to
top US$1.8 trillion by
2021 according to a
report from Forrester.

9. This is obviously big, big business,
and reflects the shift in priority
when it comes to digital commerce
among B2B decision-makers.

10. A survey from Regalix
found that 77% of B2B
marketers consider
digital marketing as a
high priority.

11. This shows where the
thoughts of those
making the marketing
decisions within the
B2B industry are
heading.

12. This all means that
B2B business in 2019
is going to be an
increasingly digital
arena.

13. Different Decision
Makers.

14. a
According to research
from Google, those
people at companies
that are conducting
research around which
B2B business to shop
with are increasingly
falling into the millennial
age bracket.

15. These researchers are the ones
presenting the important info to
the c-suite decision makers.

16. a
So as a B2B business in
2019, the more you do
to attract and embed
yourself in the thinking
of those conducting the
research, the greater the
chance of success.

17. Mobile Shopping.

18. According to Google,
more than half of
search queries
globally are now
coming from mobile
devices.

19. Therefore having an
omnichannel presence
should be a priority for
all companies in both
the B2B and B2C
space.

20. According to a recent Google mobile benchmark
report, there’s a 113% increase in the probability
of a visitor bouncing from a site if it takes more
than 7 seconds to load.

21. Therefore it’s in the
interest of B2B
organisations to offer
a seamless mobile
experience.

22. This combination of
millennial-aged
researchers and
mobile is a game-
changing one.

23. So in 2019, more
investment in this side
of things from B2B
companies seems
natural.

24. B2B Blogging.

25. a
Blogs offer the chance
to share information,
garner discussion, and
raise the chances of
appearing in search
results.

26. aThis online medium is
becoming a growing
area for B2B
businesses.

27. a
Hubspot has released research indicating that
companies with blogs generate 55% more
website visits than companies without blogs.
However, according to InsideView, only 33% of
B2B businesses are blogging at present.

28. a
Any advantage that can
be gained over a
competitor should be
explored, so as more
B2B organisations
become aware of the
benefits of blogging, it
seems likely this will be
an increasing area of
focus for B2B brands
moving forwards.

29. Integration.

30. Integrating enterprise
resource planning
systems with the
company website is an
important way to
enhance the customer
experience for B2B
businesses in the
digital realm.

31. This prevents headaches when it comes to
providing accurate information to companies
buying from your site, thus enhancing the
purchasing experience and avoiding difficulties
fulfilling orders.

32. In a competitive arena,
B2B businesses
should look to
integrate their site with
the ERP to deliver
accurate, reliable
information to those
that need it most – the
customer.

33. Getting B2B Commerce
Right.

34. a
A B2B business is a
developing entity in the
digital world, so having
a highly effective
platform in place can be
a very positive move.