You Can Call Us.., Understanding the Up and Coming Post-Millennial Generation of Children and Adolescents
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This document discusses strategies for understanding and ministering to the generation known variously as Gen Z, iGen, or Post-Millennials. It notes that this generation is diverse and has always had access to digital technology and social media. To effectively reach this generation, the document recommends communicating through multiple platforms including visuals and short form content, recognizing their diversity, and treating them respectfully as adults rather than talking down to them. The goal is to help influence them while accepting the realities of how they have grown up with technology shaping their behaviors and perspectives.
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You Can Call Us.., Understanding the Up and Coming Post-Millennial Generation of Children and Adolescents
- 2. http://www.slideshare.net/johnyvo/consumers-of-tomorrow-insights-and-observations-about-generation-z
- 6. LETS TALK ABOUT THE
- 9. What words would you use to describe Gen Z? Let’s Take a Quick Poll www.menti.com Code: 24 57 03
- 10. You Can Call Me?????? Gen Z Post-Millennials Realists iGen Founders Plurals Centennials Digital Natives
- 11. http://adage.com/article/cmo-strategy/gen-z-post-9-11-generation-called-founders/301578/ What should the world call the generation after millennials?
- 12. I WANT MY MTV! http://time.com/4130679/millennials-mtv-generation/
- 13. “…the name acknowledges that while millennials have disrupted society, it’s this new generation’s job to rebuild it.” http://time.com/4130679/millen mtv-generation/
- 18. The Motto of the “Founders”
- 22. Can Gen Z change the world? The church? How do we help them?
- 25. What is the big deal?
- 30. Digital Natives
- 36. https://www.jwtintelligence.com/2012/06/data-point-gen-z-attuned-to-fiscal- realities/ Nomophobia
- 37. FOMO
- 41. 8 seconds…
- 52. Y=Z /
- 57. But what’s the best way to reach them? • Communicate across multiple platforms. • Connect through images. • Communicate through snackable content. • See them as diverse. • Don’t talk down, treat them as adults. • Feed Gen Z’s curiosity. http://www.ideasindigital.com/step-aside-millennials- gen-z-has-arrived/
- 60. In Summary
- 61. So Remember… • They are not millennials. • While we can help to influence them, we have to accept their reality. They grew up with phones, attention span, etc. • Let their characteristics be clues to how we minister to them.
Editor's Notes
- Time Warner named them PlualsBut the Time Warner company is not the only media outlet to define this group. Freeform, back when it was ABC Family, coined the term "Becomers" while MTV calls them "The Founders."
- When MTV asked a thousand 13- and 14-year-olds what they would call their own generation, none of the names marketers and others have been trying out seemed to appeal. Instead of the Homeland Generation, iGen, Digital Natives or Post-Millenials, to cite a few of the names in circulation, respondents selected "The Founder Generation." That led a top five that also included Bridgers, Builders, Regenerators and Navigators. The survey showed that the teenagers born after 2001, and after the Sept. 11 attacks, "have a stunningly intuitive sense of the changing times they've been born into, and the huge opportunity that lies ahead to make new history," said Jane Gould, senior vice president of MTV Insights, in a press release. Other findings of the survey show that the Founders are the most diverse generation in history, with 90% of the respondents saying that they are going to start a new society with more acceptance of race, religion and sexuality. They also have never known a world without terrorism threats or social networks and have a very positive view of technology. Instead of breaking down the rules of society like the previous generations did, they are going to rebuild a new one with new rules. No wonder so far one of the Founders' favorite movies is "Frozen," a rewritten fairy tale where princesses rescue themselves and the message is to be yourself.
- A year ago, MTV President Sean Atkins says the name acknowledges that while millennials have disrupted society, it’s this new generation’s job to rebuild it. “They have this self-awareness that systems have been broken,” he told TIME ahead of the announcement. “But they can’t be the generation that says we’ll break it even more.”
- Here are a few words used to describe this generation.
- This is a change-oriented generation that knows we cannot continue down the path we are on by only addressing the symptoms of social issues. Not only do they want to focus on the root problems, they will likely need to before some of these issues become too monumental to address. Issues such as gun regulation, healthcare, entitlement benefits, climate change, terrorism, and the rising cost of higher education are all issues that this generation will have to face head on, perhaps more so than other generations have. So, don't expect to see them simply recycling, but instead addressing the issue of environmental conservation. They may focus less attention on raising money for college scholarships, but instead work to create sustainable low-cost approaches to higher education.
- Mobilizing others through social media and virtual platforms. Thanks to technology and a thirst for knowledge, Generation Z students have a greater awareness of social issues than those in previous generations did when they were in college. They share stories of current events and post petitions on social media, mobilizing their vast networks to take action on social issues. And, they do it all with a swipe on their phones. Inventing something that will change the world. Some youth in Generation Z have already developed an invention, and nearly 40% plan to. The news is filled with stories of child inventors and Hackathons that offer a competitive arena in which youth can win monetary awards for inventions. They are creative and driven, and their deep care about society will likely serve us all well when they solve the world’s problems through their inventions. Starting their own businesses. Nearly half of Generation Z students surveyed in their first year of college indicated wanting to work for themselves after college. Couple that entrepreneurial spirit with their passion for making a difference, and we will likely see our next great wave of social entrepreneurs. They may be corporate CEOs, small business owners, or in the age of Uber, freelancers. Regardless of their approach, they will be changing the world through their entrepreneurial endeavors.
- pluralism definition. A conviction that various religious, ethnic, racial, and political groups should be allowed to thrive in a single society.
- 7 in 10 U.S. respondents aged 13-17 reporting they would be upset if they had to give up their cell phone, compared to around 4 in 10 for activities like attending sporting events or renting movies.
- NEED SOCIAL MEDIA QUOTE OR STAT
- But here’s the good news, this generation actually likes advertising; researchers found that 55% of Gen Zs are captivated by and will stop and watch an ad if has an element of humor, 45% will pay attention if it has great music, and 33% will value an ad if it’s inspiring. It seems that Gen Z inherits its love of good storytelling from the Millennials, with 67% of the respondents saying that they are more interested in narratives and content with relatable and realistic endings. Further, they are nearly twice as likely to want to see “real people” rather than celebrities endorse products and brands.
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- How Gen Z differs from the Millennials is distinct and remarkable. Whereas Millennials have generally been focused on the present, Gen Z is future-focused.
- How Gen Z differs from the Millennials is distinct and remarkable. Whereas Millennials have generally been focused on the present, Gen Z is future-focused. Once again, they want to make a difference and they believe they can. Gen Z are realists, they’ve grown up in a world filled with consistent reminders of what is wrong and what needs to change. Millennials grew up as optimists, constantly told they are special snowflakes and deserve the best the world has to offer.. This has caused them to be sharers and have a greater affinity and respect for the elderly. Gen Z shares many of the same values as the Great Generation. This again confirms our research that teens wish to take advice from older generation. One of the most striking differences between the two generations would have to be their choice and method of communication. Gen Z communicates with images and they multi-task across 5 screens as opposed to Millennials preferring to communicate on 2 screens and via text. Gen Z’s attention spans are getting shorter as well, explaining their preference for video and images rather than text. They are the ultimate consumers of snack media. They communicate in bite sizes. Punchy headlines or razor sharp text resonate much better than lengthy chunks of words or longwinded passages. They communicate in symbols. They speak in emoticons and emojis. The symbols provide context and create subtext for their private conversations. Text has affectively been replaced by images. This communication is speedier as well. Gen Z are agile communicators. They are accustomed to rapid-fire banter and commentary. Precision communication is not their forte, so they tend to leave a lot of room for interpretation. Research studies suggest that their brains have evolved to process more information at faster speeds, and are cognitively more nimble to handle bigger mental challenges. But getting and keeping their attention is the rub. Currently, the average American attention span stands at 8 seconds. This is a predicament that can not be overlooked and requires all design to be succinct and razor-sharp. Generation Z thinks spatially and in 4D. They have always known how to zoom, pinch and swipe. they’ve grown up with hi-def, surround-spun, 3D as well. #60 degree photography and film is their normal. Ultra slow motion and hi-speed video is their standard. Consequently, They lack situational awareness. They are oblivious to their surroundings and unable to give directions. Some speculate that Gen Z have become to reliant upon their devices. Also, Gen Z don’t want to be tracked. They are drawn to incognito media such as Snapchat, Secret and Whisper. Those part of Generation Z love the ephemeral and rare. They are drawn to social media that is temporary and/or self-destructs. Being attuned to NSA surveillance issues, they are more concerned about disabling their privacy settings.
- . Gen Z communicates with images and they multi-task across 5 screens as opposed to Millennials preferring to communicate on 2 screens and via text. Gen Z’s attention spans are getting shorter as well, explaining their preference for video and images rather than text. They are the ultimate consumers of snack media.
- But what’s the best way to reach them? With all of this said, how does one go about designing for and connecting with Generation Z? Rule number one is, in big flashing lights, do not treat them like Millennials. They are remarkably different in so many ways, almost night and day. Here is a list, in no particular order, on the best approach designing for Gen Z. Communicate across multiple platforms. The more screens your design can fit the better. Responsive design is paramount. Let the Gen Z choose how they receive your content. Give them control and preference settings. Connect through images. Whether it be emojis, symbols, pictures, or videos, Gen Z wants your message to be visually digestible. they are over reading blocks of text. The alphabet is so 20th century. This doesn’t insinuate that text should be forgotten altogether. To the contrary, the text should be completely on point with no frills or unnecessary details. Communicate through snackable content. Once again, focus on the fact that you are designing for a different attention span. Be precise. Know what you are trying to say and have a succinct theme and delivery. But be careful about thinking simple equals dumb. There can be a great deal of nuance in the short and sweet. See them as diverse. The same divisions that existed just one generation prior no longer apply. Gen Z is a vocal amalgamation of everything, a proud melting pot of all the things. Do not alienate, do not oppose. Focus on the similarities, rather than the differences. Accomplish this by connecting viewers with collaboration and live-streaming technology. Don’t talk down, treat them as adults. Inspire your audience with social causes to rally behind and fight for. Assume they have opinions and are vocal, even influencing family decisions. Feed Gen Z’s curiosity. Tap into the entrepreneurial spirit. Make stuff and help Gen Z make stuff. Collaborate with them and help them collaborate with others. Educate and build expertise, they want to be experts. Help them to achieve it. Generation Z is a fascinating group. They have so many positive qualities and attributes that could potentially help make a better world for everyone. The game is changing. The same design and marketing techniques just won’t work anymore. In order for your designs to succeed, it is imperative to learn who they are, what they want, and, most importantly, how to communicate it to them quickly and with impact. Generation Z is a huge group of diverse, multiracial people filled with a desire for altruism and driven by a strong entrepreneurial spirit. They think fast. They communicate primarily via symbols and images over multiple screens. They prefer privacy and want the power to edit and adjust their settings and preferences as they see fit.