What Shapes Communications Today?
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What are the big things that shape communications? What do we need to keep in mind to develop great communications plans? What is the overall environment we are facing today? Some insights and original thinking on the digital space and consumers' habits.
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Smartphones are radically changing our lives and the audience for digital content has never been greater, especially among wealthier consumers who are in control. Mobile adoption of devices like the iPhone and tablets is growing rapidly and exceeding other platforms. Global mobile internet traffic and monetization are also growing quickly as mobile usage surpasses desktop in some countries. However, the revenue model is still shifting and newspapers remain the primary source of news for twice as many readers as internet users. This significant technological shift is leading to an asset-light environment with ubiquitous wireless access and unprecedented innovation set to transform media consumption by 2015.
Tablet and mobile apps. How the Internet will never be the same again
Tablet and mobile apps. How the Internet will never be the same again. Presentation for the Inma Europe Conference in Krakow 2010
Mindshare POV: Digital Trends 2014
Digital media is constantly evolving. In 2014, tablet sales are expected to surpass PC sales. While the internet has had a massive impact after 25 years, its lasting effects are still uncertain. Australians now spend much more time online than the amount media companies spend on digital advertising. As more content is consumed on mobile devices, TV is adapting to remain relevant through new forms of content and delivery. Brands need to become publishers by creating their own engaging content instead of just advertising. Younger users are moving to private messaging apps over public social networks, which could impact how brands reach audiences. The fragmented media landscape across different devices, platforms, and regions also poses challenges for advertisers. Changes in privacy regulations and the inability of cookies to
Mobile Apps - tactic or strategy?
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of services.
- The document advocates for a strategic, multi-platform approach to mobile that focuses on the customer experience across different mobile platforms and integrates with online channels.
The Mobile Content Mandate
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The World OS
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The world has gone mobile why you need to join them
We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.
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Smartphones are radically changing our lives and the audience for digital content has never been greater, especially among wealthier consumers who are in control. Mobile adoption of devices like the iPhone and tablets is growing rapidly and exceeding other platforms. Global mobile internet traffic and monetization are also growing quickly as mobile usage surpasses desktop in some countries. However, the revenue model is still shifting and newspapers remain the primary source of news for twice as many readers as internet users. This significant technological shift is leading to an asset-light environment with ubiquitous wireless access and unprecedented innovation set to transform media consumption by 2015.
Tablet and mobile apps. How the Internet will never be the same again
Tablet and mobile apps. How the Internet will never be the same again. Presentation for the Inma Europe Conference in Krakow 2010
Mindshare POV: Digital Trends 2014
Digital media is constantly evolving. In 2014, tablet sales are expected to surpass PC sales. While the internet has had a massive impact after 25 years, its lasting effects are still uncertain. Australians now spend much more time online than the amount media companies spend on digital advertising. As more content is consumed on mobile devices, TV is adapting to remain relevant through new forms of content and delivery. Brands need to become publishers by creating their own engaging content instead of just advertising. Younger users are moving to private messaging apps over public social networks, which could impact how brands reach audiences. The fragmented media landscape across different devices, platforms, and regions also poses challenges for advertisers. Changes in privacy regulations and the inability of cookies to
Mobile Apps - tactic or strategy?
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of services.
- The document advocates for a strategic, multi-platform approach to mobile that focuses on the customer experience across different mobile platforms and integrates with online channels.
The Mobile Content Mandate
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
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In this presentation hat I gave at our Faber Portfolio day this year I am trying to build a model of how AI, Robotics and Conversational Interfaces will create a Superstack subsuming the current Internet and the majority of the global workforce.
The world has gone mobile why you need to join them
We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.
10 most wanted companies around the world in 2013
The document lists the 10 most wanted companies in the world in 2013, with Google, Amazon, and Apple among the top companies. Amazon grew through technological innovation that offers customers more product types more conveniently at lower prices. Apple is a leading consumer electronics and software company known for its reputation in technology. Google, a major internet search engine, completed 15 years of service in 2013 and is highly demanded due to benefits it provides employees and its success.
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This document provides an overview of emerging trends to watch in 2016 across various sectors such as culture, technology, food/drink, travel, and brands/marketing. Some key trends highlighted include the growing emphasis on empathy in business, the increasing influence of China on Hollywood entertainment, a movement towards celebrating diversity and taboo-breaking discussions around women's health issues, and generation Z demanding influencers who combine their public profiles with social/political messages. The summary examines emerging themes across consumer behavior, media, and society.
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This document discusses 10 key technology trends from 2012, as observed by the author. The trends covered include the rise of mobile computing through smartphones and tablets, threats to an open internet from legislation, the continued lack of an integrated "smart TV" experience, the emergence of social media like Twitter as a second screen experience alongside traditional TV, the inevitable digitization of industries despite some resistance, the growth of data and APIs as economic resources, declining effectiveness of Facebook for marketing, increased adoption of cloud services, the ongoing shift to more visual and mobile digital experiences, and the need to avoid overestimating the pace of technological change from year to year.
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This document discusses the rise of pad computing and its impact on media consumption and business opportunities. It notes that pads like the iPad are changing how media is consumed, moving it from dedicated spaces like the living room to being accessible anywhere. This new form of mobile and ubiquitous computing is disrupting traditional media industries and opening opportunities for new business models involving apps, online stores, and an evolving ecosystem centered around pads and mobile internet access.Beyond digital editions: New mobile opportunities for content owners
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With 2015 earmarking a great year for Social Media Platforms, the need for this medium increases imminently.
2016 will be the year where more channels with better ad solutions will thrive to give brands varied tools to experiment, test and evaluate content.
This year I learned... 2014
In 2014, Amazon made several moves to get directly to consumers through products like the Fire Phone, Fire TV, and Echo, entering competition with Apple, Google, and Facebook. Wearable technology also expanded with many everyday items becoming connected. Virtual reality started to become realized as a new communication platform with Facebook's purchase of Oculus Rift. Smartphones surpassed computers in ownership and websites had to fully adapt to mobile formats. Native digital journalism from sites like Buzzfeed and Vice grew while search traffic and importance declined due to social media. China also emerged as a dominant force in the digital world.
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The document discusses the growing importance of mobile websites as mobile internet usage increases. Some key points:
- By 2014, mobile internet usage is expected to surpass desktop usage as over 70% of people now use mobile phones.
- Half of all local searches are conducted on mobile devices.
- Content on mobile sites needs to be simplified and prioritized for quick consumption on small screens with vertical navigation instead of horizontal.
- HTML5 and CSS3 can help websites render properly across devices, and services exist to create optimized mobile versions of sites.
- Examples of good mobile sites keep content simple with minimal links while bad sites have ads that cover content or too many words and links.
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This document discusses the growing adoption of tablets and importance of mobile apps. It notes that tablet ownership has doubled since 2012, with Android overtaking iOS in global market share. Tablet users are most likely to be 18-34 years old. The typical tablet user is someone who works outside an office environment like a property manager. There are now hundreds of thousands of mobile apps available. The document recommends six types of apps useful for property managers, including apps for work management, payments, navigation, document storage, property listings, and task organization. It predicts that in the next five years, mobile use will continue rising with more industry specific and task-focused apps.
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2013 State of the Internet
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The document summarizes the key points from a presentation on social media. It discusses both the hype around social media and its potential downsides ("hell"). However, it argues there is still hope and return on investment possible through social media if done properly by focusing on customer interaction, cost reduction, and social transformation. It provides examples of how companies can use social media to support, mesh with, interact with, listen to, and evangelize for customers.
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El resumen analiza las ventas de medicamentos a través de Chile Compra en los últimos 12 meses, indicando que:
1) Chile Compra emitió órdenes de compra por $407 millones, siendo los principales proveedores GSK, Pfizer, Roche y Merck.
2) El mercado de Pfizer representa $60 millones, de los cuales el 47.8% corresponde a este proveedor.
3) El medicamento Celecoxib es provisto principalmente por Pfizer, con un 94.3% de participación.
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2012: This year I learned
This document discusses 10 key technology trends from 2012, as observed by the author. The trends covered include the rise of mobile computing through smartphones and tablets, threats to an open internet from legislation, the continued lack of an integrated "smart TV" experience, the emergence of social media like Twitter as a second screen experience alongside traditional TV, the inevitable digitization of industries despite some resistance, the growth of data and APIs as economic resources, declining effectiveness of Facebook for marketing, increased adoption of cloud services, the ongoing shift to more visual and mobile digital experiences, and the need to avoid overestimating the pace of technological change from year to year.
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This document discusses the rise of pad computing and its impact on media consumption and business opportunities. It notes that pads like the iPad are changing how media is consumed, moving it from dedicated spaces like the living room to being accessible anywhere. This new form of mobile and ubiquitous computing is disrupting traditional media industries and opening opportunities for new business models involving apps, online stores, and an evolving ecosystem centered around pads and mobile internet access.Beyond digital editions: New mobile opportunities for content owners
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The Digital Ecosystem and Implications for Marketing Research
A compilation of secondary data about the digital space in Latin America in 2014, and an analysis of the evolution of the relationship among brands and consumers, as well as the opportunities and impact created for Marketing Research.
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With 2015 earmarking a great year for Social Media Platforms, the need for this medium increases imminently.
2016 will be the year where more channels with better ad solutions will thrive to give brands varied tools to experiment, test and evaluate content.
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In 2014, Amazon made several moves to get directly to consumers through products like the Fire Phone, Fire TV, and Echo, entering competition with Apple, Google, and Facebook. Wearable technology also expanded with many everyday items becoming connected. Virtual reality started to become realized as a new communication platform with Facebook's purchase of Oculus Rift. Smartphones surpassed computers in ownership and websites had to fully adapt to mobile formats. Native digital journalism from sites like Buzzfeed and Vice grew while search traffic and importance declined due to social media. China also emerged as a dominant force in the digital world.
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- By 2014, mobile internet usage is expected to surpass desktop usage as over 70% of people now use mobile phones.
- Half of all local searches are conducted on mobile devices.
- Content on mobile sites needs to be simplified and prioritized for quick consumption on small screens with vertical navigation instead of horizontal.
- HTML5 and CSS3 can help websites render properly across devices, and services exist to create optimized mobile versions of sites.
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Resources (Links) for 2016
A round up of resources (websites, blogs and other sources) that I've found useful in 2015 and will continue to do so in 2016. This edition is centered around 3 key trends for 2016.
2013 State of the Internet
The document summarizes charts from Mary Meeker's report on internet trends, including the rise of mobile and decline of print media, the dominance of Android and Apple in smartphones, increasing photo sharing on Snapchat and declining desktop Facebook usage with rising mobile usage, and the growing importance of mobile and sharing in internet usage globally. It concludes by providing a link to the full report.
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madreport Q3 2014 seamless edition
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
How the Internet is Redesigning Business by @JoeyShepp
This document outlines a presentation about how the internet is reshaping business and the curriculum for a new MBA in Digital Media. The presentation covers trends like the growth of social media platforms and mobile technology. It then details courses in the MBA program that focus on how digital transformation is affecting operations, marketing, and finance. These include modules on cloud computing, video conferencing, e-commerce, data visualization, microfinance, and more. The presentation concludes by emphasizing that even as technology advances, business will continue to be about human relationships.
Mobile future-in-focus-report-2013
This document provides an overview and analysis of the mobile and connected device landscape in early 2013, with a focus on the US market. Some of the key points made in the summary include:
- Smartphones surpassed 125 million users in the US while tablets reached over 50 million users, ushering in a new era of "multi-platform media consumption".
- Smartphones have achieved over 50% penetration in the US and are entering the "late majority" phase of adoption.
- Android and iOS dominate the US smartphone market with nearly 90% combined share.
- Samsung has seen explosive smartphone OEM growth while narrowing Apple's lead.
- App usage dominates mobile engagement, led by Facebook and Google
Mobile Future In Focus Report 2013 - Comscore
This document summarizes key trends in the mobile landscape in 2012. Smartphone adoption surged to over 120 million owners in the US, while tablets reached nearly 50 million owners. This rapid adoption of smartphones and tablets has ushered in a new era where 1 in 3 online minutes are now spent on mobile devices beyond PCs. Major media brands have been able to extend their reach by an average of 29% through mobile channels. Usage patterns also differ across platforms, with smartphones seeing peaks during commuting hours and tablets during evenings. The number of 4G users in the US exploded in 2012, growing 273% as networks and devices improved their capabilities.
comScore Inc. - 2013 Mobile Future in Focus
This document provides an overview and analysis of the mobile and connected device landscape in the United States and internationally. Some of the key points covered include:
- Smartphone and tablet adoption has surged, with over 120 million smartphone owners and nearly 50 million tablet owners in the US. This widespread adoption is ushering in a new "Brave New Digital World" of multi-platform media consumption.
- Mobile channels now account for over 1 in 3 minutes of digital media time spent, demonstrating the rise of multi-platform consumption as a new reality. Leading digital properties are extending their reach by 29% on average through mobile.
- The top mobile platforms are Android and iOS, which combined control nearly 90% of the
Velti mobile and digital multi channel landscape 2013 h1 13-03-13
The mobile and digital multi-channel landscape is changing so rapidly that I and my department create this review every 6 months. It contains recent and authoritative data from a variety of respected sources to help our clients plan and review their digital initiatives and how they fit into their board level digital and multi-channel strategy.
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Next Generation Media Quarterly October 2012
This document provides a summary of news and trends related to media and technology from July to September 2012. Some key points include:
- There are now over 1 billion smartphones in use globally and Google is activating 1.3 million Android devices per day.
- Social media and mobile are becoming increasingly important parts of the media landscape. Fifty Shades of Grey became popular more quickly on Instagram and Facebook had over 1 billion users by September 2012.
- Events like the Olympics and Felix Baumgartner's skydive broke viewership records when streamed live on YouTube and social platforms continued gaining prominence in how people experienced major events.
- New forms of content and media are emerging rapidly, with examples like interactive T
Nextgenerationmediaquarterlyoct2012 121026032503-phpapp01
This document provides a summary of news items from July to September 2012 related to emerging trends in media. Some of the key points covered include: the growing number of mobile subscriptions and smartphones in use globally; Google activating over 1.3 million Android devices per day; the influence of smartphones on in-store purchases; the growth of Instagram to over 100 million users; and the financial success of digital news platforms like the Daily Mail and Financial Times. It also summarizes news about the popularity of Fifty Shades of Grey and the monetization strategies of Amazon and Coca-Cola's innovative advertising campaigns.
Wsi presentation for government
The document discusses how digital marketing is changing as consumers increasingly use online and mobile platforms. It notes that mass marketing is no longer effective and companies must use targeted digital ads. Social media allows companies to build brand awareness and engage customers online. New technologies like smartphones and tablets are driving more internet usage on mobile devices. The key is for companies to measure their digital marketing efforts using analytics to see what strategies are most effective.
Mobile future-in-focus-report-2013 copy
The document discusses the rapidly changing mobile landscape in the United States. Smartphone adoption surged nearly 30% to over 120 million owners in 2012, while tablets reached nearly 50 million owners. This widespread adoption of smartphones and tablets has ushered in a "Brave New Digital World" where 1 in 3 minutes of digital media consumption now occurs on mobile devices beyond personal computers. This multi-platform consumption is fragmenting audiences and disrupting traditional business models.
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, Joey Shepp will lead you through world-changing trends, new-paradigm principles and real-world applications in leveraging social media for your sustainable enterprise. Go beyond marketing in applying social media to all areas of your business. Gain practical digital business skills to drive sales, cut costs, engage customers and reduce your carbon footprint.
J. How do you imagine social interaction within 10 years, taking into conside...
This document discusses how technology and social media have impacted social interaction and predicts how it may continue to change over the next 10 years. It outlines key statistics on current social media usage and projects continued growth. By 2025, it predicts that social media will be used nearly universally and will be integral to activities like education, business, and politics. It also notes concerns around decreased privacy and increased surveillance as social interaction moves increasingly online.
Nielsen Social Media Report 2012
Social media usage continues to grow rapidly, driven by increased mobile usage. Consumers now spend over 2 hours per day on social media, with time spent on mobile apps increasing dramatically. Facebook and Twitter remain the most popular networks, though Pinterest saw unprecedented growth in 2012. Consumers are using social media more when watching TV to discuss programming and share opinions in real-time. Marketers have new opportunities to engage consumers through social advertising and customer service on these influential platforms.
The social-media-report-2012
AGES 25-34
AGES 35-44
AGES 45-54
AGES 55-64
AGES 65+
21%
21%
18%
13%
5%
WHITE
HISPANIC
AFRICANAMERICAN
ASIAN
OTHER
70%
13%
8%
5%
4%
1. Social media has grown rapidly over the past two decades and is now an integral part of daily life for many people globally. Mobile access to social media, especially through apps, is driving much of its continued growth.
2. Consumers
The State of Digital
This document examines digital trends moving into 2013. It identifies three major forces driving digital growth: an increasingly globalized world connected by technology, economic recovery fueling new device sales and innovation, and a "now" culture demanding 24/7 access. Key trends include rising internet and mobile device penetration globally, the growth of mobile commerce led by tablets, and social media's evolution across more platforms and age groups. Digital advertising is also shifting to follow online audiences to platforms like mobile.
Nielsen Social media report 2012
Social media has grown rapidly over the past two decades and is now a global phenomenon. Mobile devices are driving much of the growth, accounting for over 60% of the increase in time spent on social media. New social networks continue to emerge and gain popularity, with Pinterest seeing the largest growth. Consumers are using social media more while watching TV and for customer service issues. Social media enables word-of-mouth on a massive scale and allows consumers to make more informed purchase decisions through peer recommendations. Marketers have opportunities to engage consumers through social media advertising tailored to their interests.
Social media report 2012 (Nielsen)
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
The social-media-report-2012
Social media usage continues to grow rapidly and is now an integral part of daily life for many people globally. Mobile access to social media, through smartphones and tablets, has been a major driver of growth. Consumers are spending more time on social networks than any other type of website. While Facebook and Twitter remain the most popular overall, Pinterest saw the largest increase in unique users and time spent of any social network over the past year. Social media is also transforming how people engage with television by enabling real-time discussions about shows. Many consumers now use social networks as their preferred channel for customer service issues rather than calling brands directly.
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This document discusses social media basics and strategies. It outlines that social media is media created by both publishers and users and delivered through social signals like links, text, videos and photos. It also notes that social media content includes live news, events, viral actions, opinions and fun, but there is little discussion of brands unless they are very well-known. It suggests that corporate social media strategies are often based on false assumptions that consumers want brand content and engagement, when in reality nobody really wants to talk about or interact with marketing on social media. The document advocates using social media for traffic, virality, events, interests and audiences instead of direct brand injection or advertising.
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What Shapes Communications Today?
- 3. HUMMINGBIRD: THE BIGGEST GOOGLE UPDATE OF ALL TIMES
- 4. USERS SEARCH FOR TOPICS, NOT FOR BRANDS
- 5. THIS MEANS: CONTENT FOR SEARCH. SEARCH BOTTOM UP.
- 7. FACEBOOK IS NO SOCIAL MEDIA ANYMORE – FACEBOOK IS DISPLAY ADVERTISING
- 10. YOUTH ADJOURNS TO DIGITAL SHELTERS
- 11. ANDROID IS NOW IN THE POLE POSITION WHILE APPLE HAS BECOME THE LUXUS BRAND
- 12. BRAND NEW NUMBERS FROM IDG 84.4% - Android 11.7% - iOS 2.9% - Windows 1.0% - other
- 13. MOBILE IS THE NEW SEO
- 14. ALWAYS ON: YOUR CUSTOMERS ARE ONLINE ALL DAY LONG
- 15. 7 TO 12 IS THE NEW 9 TO 5
- 16. EPHEMERAL MEDIA IS ALREADY THE “THIRD WEB”
- 21. BUT WEARABLES WILL FLOP BIG TIMES
- 22. thx Follow me on Twitter, Instagram, Tumblr, Snapchat, Medium, Ello: @luebue