This document discusses social media basics and strategies. It outlines that social media is media created by both publishers and users and delivered through social signals like links, text, videos and photos. It also notes that social media content includes live news, events, viral actions, opinions and fun, but there is little discussion of brands unless they are very well-known. It suggests that corporate social media strategies are often based on false assumptions that consumers want brand content and engagement, when in reality nobody really wants to talk about or interact with marketing on social media. The document advocates using social media for traffic, virality, events, interests and audiences instead of direct brand injection or advertising.
Some thoughts about the new "third web" that is ephemeral - and some ideas on how to use it in communications. See the text that might be the one I more or less use when doing the talk als a LinkedIn-Pulse here: https://www.linkedin.com/pulse/ephemeral-media-wolfgang-luenenbuerger-reidenbach
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
The document provides instructions for an exercise analyzing Danish banks and telecommunication companies on Twitter using the Topsy analytics tool. Students are asked to analyze trends over time for each brand and combined, identify areas of increased tweets, potential marketing topics, influential Twitter accounts, highest performing content, geographic differences in mentions, relative reach and exposure of brands, and periods of positive and negative sentiment reactions.
This document presents 33 youth megatrends for 2015 from a presentation by Graham Brown of TotalYouthResearch. It discusses trends such as preference for accessing rather than owning items, the importance of analog communication, asynchronicity in youth hyperconnectivity, the youth attention economy where attention is the biggest marketing cost, the shift from branding to brand experiences that make youth feel something, and the influence of youth opinions on brands. The presentation encourages sharing insights on the trends and joining the newsletter to download the full presentation.
Social media has provided us with a world with no boundaries and has given small businesses global reach. Are you ready to take your brand global? Before you take on the world, learn from the successes (and mistakes) of others who have taken their social marketing to different geographies and cultures.
Join us in this live, one-hour webinar to discuss how to successfully expand your social reach internationally. Specifically, we’ll discuss:
• How to get started in scaling your social media to an international audience.
• Communication differences and barriers in a diverse global market.
• Avoiding the land mines of global communication.
• How others have successfully engaged the international audience through social media.
This document discusses an overview of public relations and marketing communications. It defines PR as establishing mutually beneficial relationships between an organization and its publics to help the organization succeed. Marketing communications focuses on selling products while PR sells an organization's image. An integrated approach using both PR and marketing tactics is important for businesses. The document provides examples of integrating PR and marketing strategies and tactics.
This document discusses social media basics and strategies. It outlines that social media is media created by both publishers and users and delivered through social signals like links, text, videos and photos. It also notes that social media content includes live news, events, viral actions, opinions and fun, but there is little discussion of brands unless they are very well-known. It suggests that corporate social media strategies are often based on false assumptions that consumers want brand content and engagement, when in reality nobody really wants to talk about or interact with marketing on social media. The document advocates using social media for traffic, virality, events, interests and audiences instead of direct brand injection or advertising.
Some thoughts about the new "third web" that is ephemeral - and some ideas on how to use it in communications. See the text that might be the one I more or less use when doing the talk als a LinkedIn-Pulse here: https://www.linkedin.com/pulse/ephemeral-media-wolfgang-luenenbuerger-reidenbach
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
The document provides instructions for an exercise analyzing Danish banks and telecommunication companies on Twitter using the Topsy analytics tool. Students are asked to analyze trends over time for each brand and combined, identify areas of increased tweets, potential marketing topics, influential Twitter accounts, highest performing content, geographic differences in mentions, relative reach and exposure of brands, and periods of positive and negative sentiment reactions.
This document presents 33 youth megatrends for 2015 from a presentation by Graham Brown of TotalYouthResearch. It discusses trends such as preference for accessing rather than owning items, the importance of analog communication, asynchronicity in youth hyperconnectivity, the youth attention economy where attention is the biggest marketing cost, the shift from branding to brand experiences that make youth feel something, and the influence of youth opinions on brands. The presentation encourages sharing insights on the trends and joining the newsletter to download the full presentation.
Social media has provided us with a world with no boundaries and has given small businesses global reach. Are you ready to take your brand global? Before you take on the world, learn from the successes (and mistakes) of others who have taken their social marketing to different geographies and cultures.
Join us in this live, one-hour webinar to discuss how to successfully expand your social reach internationally. Specifically, we’ll discuss:
• How to get started in scaling your social media to an international audience.
• Communication differences and barriers in a diverse global market.
• Avoiding the land mines of global communication.
• How others have successfully engaged the international audience through social media.
This document discusses an overview of public relations and marketing communications. It defines PR as establishing mutually beneficial relationships between an organization and its publics to help the organization succeed. Marketing communications focuses on selling products while PR sells an organization's image. An integrated approach using both PR and marketing tactics is important for businesses. The document provides examples of integrating PR and marketing strategies and tactics.
How to circumvent challenges and enter the goldmine of social media and Web 2...tanoren
The document provides 10 steps for pharmaceutical companies to circumvent challenges and leverage social media and Web 2.0. The steps include measuring social media initiatives, allocating funds, assigning accountability, developing internal and social media policies, researching best practices, verifying assumptions, securing approval for one strategy, ongoing monitoring of customer conversations, and avoiding information overload.
Emerging Trends For Communications Professional with Michael Pranikoff and Br...Michael Pranikoff
Emerging Trends for Communications Professionals: How to Navigate the Ever-Evolving Landscape with Michael Pranikoff and Brian Solia - a PR Newswire Webinar on 10/21/09
This document summarizes a presentation about social and mobile media given by Craig Key of space150. Some key points include:
1) Mobile media is shifting advertising from demographics to context based on things like location, activities, and time of day.
2) Brands want attention on social media and want to build relationships through engaging content and communities rather than relying on short bursts of messaging or hoping for viral hits.
3) The goal for brands should be to "own the newsfeed" through strategic use of content, ads, building communities, and technology rather than assuming viral wins will happen through luck.
5 Reasons You Should Avoid Social MediaScott Eggert
Not everybody should have contact with other. 5 Reasons You Should Avoid Social Media covers 5 postures that should be avoided through social media engagement. It serves as a great catalyst for conversation and helps organizations to rethink their potentially silo'd approach to social strategy.
Our current corporate branding strategies are ineffective, with only a 37% effectiveness through social media. A new tool called Banjo has the power to instantly detect and catalogue social media content from any global event, planned or unplanned, without hashtags or keywords. Using Banjo, we can expand our influence through advanced information and be involved in customers' conversations about global events.
Presented by News Aktuell and PR Newswire; Michael Pranikoff – PR Newswire Global Director of Emerging Media presented to an audience of PR / Marketing Professionals on August 11, 2010 in Hamburg, Germany
This document discusses how social networking can benefit businesses and provides strategies and examples for how companies can engage strategically on social media platforms like Facebook, Twitter, and blogs. It emphasizes listening to conversations, engaging with customers in a personal, transparent way, and monitoring social media to respond and spread your brand's message virally. Examples are given of Italian companies that have successfully used these tactics on social media.
This document discusses effective public relations strategies in a social media world. It notes the rise of new social media platforms like Twitter and highlights the importance of monitoring conversations, participating in discussions, and creating social media content. The document considers whether PR professionals should integrate social media efforts into their existing work or handle them separately.
How social media is being used to improve healthLinda Daley
The document discusses how social media is being used for social marketing campaigns to promote health. It provides insights from four industry experts on how social media has changed social marketing, the benefits and drawbacks of using social media, and best practices. The experts note that social media allows for more targeted, interactive communication but also greater competition and need for strategic use of appropriate channels. They believe social media will continue to be an important part of health campaigns if used to tell compelling stories and give people a voice.
Sjef Kerkhofs, a social marketing manager, gave a presentation on using new media for issue marketing campaigns. He began with an overview of social media statistics worldwide and its growth. He then discussed examples of inspirational social media campaigns in different countries and industries. Attendees then broke into groups to brainstorm their own campaign concepts targeting 12-18 year olds living near water to teach them about flood preparedness. Kerkhofs emphasized bringing campaigns to audiences through mobile apps and games, facilitating crowd participation, and cooperating with media channels.
This document summarizes a presentation given by Michael Pranikoff on social media and public relations. It discusses how social media is changing the face of media and PR, providing statistics on social media usage. It offers best practices for PR using social media, including engaging audiences and measuring success. Case studies demonstrate how PR can use social media to engage audiences and drive mainstream media coverage. The presentation concludes by emphasizing the importance of listening to audiences and pursuing an integrated social media and communications strategy.
In einer Umgebung des Misstrauens bekommen Corporate Blogs eine ganz neue Funktion im Mix der Kommunikation. Workshop bei der 4. PR-Summerschool der depak in Berlin
What are the big things that shape communications? What do we need to keep in mind to develop great communications plans? What is the overall environment we are facing today?
Some insights and original thinking on the digital space and consumers' habits.
Was kommt nach Facebook? Was können wir heute schon erkennen, wenn wir beobachten, wie Jugendliche Social Media und das Internet nutzen? Was beginnt jetzt am Ende des Silos?
How to circumvent challenges and enter the goldmine of social media and Web 2...tanoren
The document provides 10 steps for pharmaceutical companies to circumvent challenges and leverage social media and Web 2.0. The steps include measuring social media initiatives, allocating funds, assigning accountability, developing internal and social media policies, researching best practices, verifying assumptions, securing approval for one strategy, ongoing monitoring of customer conversations, and avoiding information overload.
Emerging Trends For Communications Professional with Michael Pranikoff and Br...Michael Pranikoff
Emerging Trends for Communications Professionals: How to Navigate the Ever-Evolving Landscape with Michael Pranikoff and Brian Solia - a PR Newswire Webinar on 10/21/09
This document summarizes a presentation about social and mobile media given by Craig Key of space150. Some key points include:
1) Mobile media is shifting advertising from demographics to context based on things like location, activities, and time of day.
2) Brands want attention on social media and want to build relationships through engaging content and communities rather than relying on short bursts of messaging or hoping for viral hits.
3) The goal for brands should be to "own the newsfeed" through strategic use of content, ads, building communities, and technology rather than assuming viral wins will happen through luck.
5 Reasons You Should Avoid Social MediaScott Eggert
Not everybody should have contact with other. 5 Reasons You Should Avoid Social Media covers 5 postures that should be avoided through social media engagement. It serves as a great catalyst for conversation and helps organizations to rethink their potentially silo'd approach to social strategy.
Our current corporate branding strategies are ineffective, with only a 37% effectiveness through social media. A new tool called Banjo has the power to instantly detect and catalogue social media content from any global event, planned or unplanned, without hashtags or keywords. Using Banjo, we can expand our influence through advanced information and be involved in customers' conversations about global events.
Presented by News Aktuell and PR Newswire; Michael Pranikoff – PR Newswire Global Director of Emerging Media presented to an audience of PR / Marketing Professionals on August 11, 2010 in Hamburg, Germany
This document discusses how social networking can benefit businesses and provides strategies and examples for how companies can engage strategically on social media platforms like Facebook, Twitter, and blogs. It emphasizes listening to conversations, engaging with customers in a personal, transparent way, and monitoring social media to respond and spread your brand's message virally. Examples are given of Italian companies that have successfully used these tactics on social media.
This document discusses effective public relations strategies in a social media world. It notes the rise of new social media platforms like Twitter and highlights the importance of monitoring conversations, participating in discussions, and creating social media content. The document considers whether PR professionals should integrate social media efforts into their existing work or handle them separately.
How social media is being used to improve healthLinda Daley
The document discusses how social media is being used for social marketing campaigns to promote health. It provides insights from four industry experts on how social media has changed social marketing, the benefits and drawbacks of using social media, and best practices. The experts note that social media allows for more targeted, interactive communication but also greater competition and need for strategic use of appropriate channels. They believe social media will continue to be an important part of health campaigns if used to tell compelling stories and give people a voice.
Sjef Kerkhofs, a social marketing manager, gave a presentation on using new media for issue marketing campaigns. He began with an overview of social media statistics worldwide and its growth. He then discussed examples of inspirational social media campaigns in different countries and industries. Attendees then broke into groups to brainstorm their own campaign concepts targeting 12-18 year olds living near water to teach them about flood preparedness. Kerkhofs emphasized bringing campaigns to audiences through mobile apps and games, facilitating crowd participation, and cooperating with media channels.
This document summarizes a presentation given by Michael Pranikoff on social media and public relations. It discusses how social media is changing the face of media and PR, providing statistics on social media usage. It offers best practices for PR using social media, including engaging audiences and measuring success. Case studies demonstrate how PR can use social media to engage audiences and drive mainstream media coverage. The presentation concludes by emphasizing the importance of listening to audiences and pursuing an integrated social media and communications strategy.
In einer Umgebung des Misstrauens bekommen Corporate Blogs eine ganz neue Funktion im Mix der Kommunikation. Workshop bei der 4. PR-Summerschool der depak in Berlin
What are the big things that shape communications? What do we need to keep in mind to develop great communications plans? What is the overall environment we are facing today?
Some insights and original thinking on the digital space and consumers' habits.
Was kommt nach Facebook? Was können wir heute schon erkennen, wenn wir beobachten, wie Jugendliche Social Media und das Internet nutzen? Was beginnt jetzt am Ende des Silos?
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Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Authentically Social by Corey Perlman - EO Puerto Rico
Slides for the #medialawcamp key note about "what's next after facebook - might be ello?"
1.
2. Wolfgang Lünenbürger-Reidenbach!
!•
Social Media strategist since 2004!
• One of Germany`s top 5 digital strategists!
• Among his clients are Daimler, Nestlé, Novartis,
Deutsche Bahn, Lufthansa, Mars, Unilever,
Microsoft, Puma, eBay etc.!
• Author and speaker about future communications!
• Management trainer for digital transformation!
• Crisis manager (especially in Social Media)!
• Dad, horseman, blogger!
!
!
!
Twitter, Instagram, Tumblr, Ello: @luebue !
Blog: http://haltungsturnen.de!
Home: http://luenenbuerger.de!
3. Youth is leaving Facebook for Facebook!
Taking Stock with Teens, http://www.piperjaffray.com/private/pdf/Taking%20Stock%20Teach-In%20Fall%202014.pdf !