With 2015 earmarking a great year for Social Media Platforms, the need for this medium increases imminently. 2016 will be the year where more channels with better ad solutions will thrive to give brands varied tools to experiment, test and evaluate content.

1. SOCIAL MEDIA
TAKEAWAYS
2016.

2. MOSTLY
ANYONE WHO
IS ONLINE IS
SOCIAL

3. 82% OF THOSE ON
SOCIAL MEDIA USE
MOBILE PHONES TO
ACCESS THE
PLATFORMS

4. 25-34 YEARS AGE
GROUP IS THE
FASTEST GROWING
INTERNET USER
SEGMENT

5. SOCIAL MEDIA IS A
FAMOUS PLATFORM
FOR NEWS,PRODUCT
REVIEWS, EVALUATION
AND MUCH MORE

6. 2016 WILL SEE THE RISE
IN BRANDS INVESTING
MORE ON SOCIAL
MEDIA SPENDS AS
COMPARED TO 2015

7. CREATIVE INJECTION
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