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Presented By:-
Vihang Shah
Retail Management
1
Contents
l
Introduction
l
Retail Functions in Distribution
l
Characteristic of Retailer
l
Function of retailer
l
Retailing Concept
l
Retailing in India
l
Why retailing is a success??
The distribution of products begins with the
producer and ends at the ultimate consumer
A process of promoting greater sales and
customer satisfaction
Introduction
3
Last link in functions distribution
Purchases goods in large quantinity.
 Deals in general products or a variety of
merchandise.
Providing maximum satisfaction to the
consumer
Characteristic of Retailer
4
Retail Functions in
Distribution
A Typical Channel of Distribution
Manufacture
r
Wholesaler Retailer
Final
consumer
5

Performs storing function by stocking the
goods
l
Develops personal contact with the consumers
l
Performs two functions
l
Buys a variety of products
Function Of Retailer
6
Bears the risks of goods
Resorts the goods
Makes arrangement for delivery of good
7
Continue…..
8
Retailing Concept
Customer
orientation
Coordinated
effort
Value- driven
Goal orientation
Retailing
concept Retail Strategy
Customer orientation – Concentrate on
need of consumer
Coordinated effort – Integrates all plans
Value-driven – Offer good value to the
Goal oriented - Set a goal.
9
Indian retail market is estimated to be US$
500 billion
One of the top five retail markets in the world
fastest growing retail markets in the world,
with 1.2 billion people.
Employs about 40 million Indians (3.3% of
Indian population).
10
Retailing in India
Future of Retailing in India
Growth-oriented objectives
Appeal to prime market
Focus
Strong customer service for its retail
category
Multiple points of contact
Employee relations
Innovation
Commitment to technology
Constantly monitoring performance
12
Why Retailing is a success??
Summary
l
Introduction
l
Retail Functions in Distribution
l
Characteristic of Retailer
l
Function of retailer
l
Retailing Concept
l
Retailing in India
l
Why retailing is a success??
14
Retail Managment

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Retail Managment