Do I need a business plan? Will my friends work for free? I’ll make money from advertising, right? Is it better to work at a failed startup than to never have worked at one at all? We’ll answer your questions, too. An interactive discussion at the NewU Startup Bootcamp at ONA.

1. STARTUP
MYTH-BUSTING
Jeremy Caplan, Director of Education,
Center for Entrepreneurial Journalism, CUNY J-School
Doug Jackson, President, Shared Vision Marking
Harry Lin, Head of Business Development, IMDb/Amazon
October 2013
NewU at ONA in Atlanta

2. YOUR SESSION GURUS
Jeremy Caplan
@JeremyCaplan
Doug Jackson
@FreshThinking1
Harry Lin
@SuluPrime

3. Rule #7: Don’t Get Into A Bad Marriage
WHO’S IN
THE
ROOM?
3

4. Rule #7: Don’t Get Into A Bad Marriage
TYPES OF
ENTREPRENEUR
SHIP
4

5. LIFESTYLE
SMALL BUSINESS
SOCIAL GOOD
CORP INNOVATION
EQUITY SCALABLE
5

6. CAPITAL:
VC & ANGEL
NONPROFIT
FAST
GROWTH
✓
✕
✕
?
SOCIAL GOOD
✓
✕
✕
?
CORP INNOVATION
✕
✕
✕
EQUITY SCALABLE
✕
✓
✓
LIFESTYLE
SMALL BUSINESS
?

7. Rule #7: Don’t Get Into A Bad Marriage
TOP FIVE
STARTUP MYTHS
7

8. ☣ I’ll make money through advertising!
☣ People want what I’m selling!
☣ People will work for free for me!
☣ No one has ever done this before!
☣ This’ll be fun! I’ll balance work/life!

9. RESOURCES

10. BOOKS
The Lean Startup. Eric Ries
The Startup Owners Manual. Steve Blank
BLOGS
Jeremy Caplan’s Quora (bit.ly/ejboard)
GigaOm
VentureBeat PandoDaily
AllThingsD
TechCrunch
Paul Graham
TOOLS
Business Model Canvas
FounderDating
CoFounders Lab
Angel List
Meetups
Biz Mod Toolbox