DreamWorks Animation produces films primarily aimed at younger audiences, as evidenced by their logo depicting a young character sitting on the moon in a baby blue color that has connotations of newborn babies. The logo was originally conceived to recall Hollywood's golden age but was hand-painted at the suggestion of Spielberg's supervisor and features the initials of the company's founders, Spielberg, Katzenberg and Geffen, at the bottom.

1. Institutional Research -
DreamWorks Animation
Joshua Parkinson

3. • Considering that the character sitting on the moon in
the logo is of young age. You can assume that the
large majority of the films produced by DreamWorks
are aimed at the younger audience. I know that the
character in logo is young due to the shape and
build of the character.
• The use of colours are quite inviting, baby blue is a
rather innocent colour since it usually has
connotations to new born babies. Once again, this
shows that DreamWorks films are aimed at young
children.

4. History of logo
• The logo has the initials ‘SKG’ at the running across the
bottom, these are there since they are the first letter of
Spielberg, Katzenberg and Geffen; the founders of
DreamWorks.
• Originally, Spielberg wanted the logo to be reminiscent of
Hollywood’s golden age. Spielberg also wanted the logo to
be computer generated, but Spielberg’s supervisor of light
suggested that a hand-painted logo would look much better.
• The logo we all see today, is the hand-painted version since
Spielberg thought it was actually a good idea.