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What Is Your  Intellectual Property Worth? Methods for Determining Value Presented by: Weston Anson CONSOR Intellectual Asset Management 800.454.9091  www.consor.com 25 th  National CLE Conference Vail, Colorado January 5, 2008 ®
Understanding IP Value - Why Value? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®
Marketing Bundle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®
Technical Bundle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®
IT Bundle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®
Context of the Valuation IP Value is Context Specific: Brand/TM Patent/Technical IT/Software Joint Venture  or Sale Litigation Internal  Development Licensing External ®
Other Context Parameters ,[object Object],[object Object],[object Object],[object Object],®
IP Valuation Tools and Methodologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®
[object Object],[object Object],[object Object],[object Object],Economic Damages ®
Economic Damages ,[object Object],[object Object],[object Object],[object Object],[object Object],1 15 U.S.C.§ 1117(a) Lanham Act. 2 Litigation Support Handbook, Russell Parr, p.192. ®
Case Study #1 After-market parts supplier Litigation Lost profits Disgorgement of  profits Loss in business value Reasonable royalties Copyright infringement Revenue projections Discounted cash flows Income Approach Company: Context: Components: Cause: Approach: Concept of Value: ®
Case Study #1 (cont.) $  25,000 NA Alternative reasonable royalties $  450,000 $  45,000,000 TOTAL DAMAGES 150,000 20,000,000 Loss in business value NA 10,000,000 Lost profits $  300,000 $  15,000,000 Disgorgement of profits Rebuttal Plaintiff Category ®
Case Study #2 Food Manufacturer Litigation Lost royalty income Brand valuation Trademark infringement Revenue projections Discounted cash flows Income Approach Relief from Royalty Company: Context: Components: Cause: Approach: Concept of Value: ®
Case Study #2 (cont.) $  35,000,000 $  38,250,000 4.5% $  850,000,000 Retail Food $  185,000,000 $  50,000,000 BRAND VALUATION $  52,875,000 $  14,625,000 LOST ROYALTIES NA 1.5% Royalty rate $1,825,000,000 $  975,000,000 Infringing  sales Total Foodservice Category
Case Study #3 Auto parts manufacturer Litigation Lost profits Reasonable royalties Breach of contract Trademark infringement Revenue projections Discounted cash flows Income Approach Company: Context: Components: Cause: Approach: Concept of Value: ®
Case Study #3 (cont.) $  1,415,000 635,000 0 $  360,000 420,000 Plaintiff $  695,000 1,250,000 (1,310,000) $  540,000 215,000 Rebuttal $  720,000 TOTAL DAMAGES (615,000 1,310,000 Unjust enrichment (post- termination) Less: mitigation $  (180,000) 205,000 Breach of contract Counterfeit units Lost Profits: Variance Category
Case Study #4 Conglomerate Litigation Valuation of stock distribution Valuation of dividend income Valuation of payments Valuation of retirement benefits Trademark infringement  (Celebrity) Discounted cash flows Income Approach Enterprise Valuation Company: Context: Components: Cause: Approach: Concept of Value: ®
Case Study #4 (cont.) ,[object Object],Retirement benefits ,[object Object],[object Object],[object Object],Dividend income ,[object Object],Payments ,[object Object],Stock distribution ,[object Object],Category ®
IP Valhalla ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®

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What is your Intellectual Property Worth? Methods for Determining Value

  • 1. What Is Your Intellectual Property Worth? Methods for Determining Value Presented by: Weston Anson CONSOR Intellectual Asset Management 800.454.9091 www.consor.com 25 th National CLE Conference Vail, Colorado January 5, 2008 ®
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Context of the Valuation IP Value is Context Specific: Brand/TM Patent/Technical IT/Software Joint Venture or Sale Litigation Internal Development Licensing External ®
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Case Study #1 After-market parts supplier Litigation Lost profits Disgorgement of profits Loss in business value Reasonable royalties Copyright infringement Revenue projections Discounted cash flows Income Approach Company: Context: Components: Cause: Approach: Concept of Value: ®
  • 12. Case Study #1 (cont.) $ 25,000 NA Alternative reasonable royalties $ 450,000 $ 45,000,000 TOTAL DAMAGES 150,000 20,000,000 Loss in business value NA 10,000,000 Lost profits $ 300,000 $ 15,000,000 Disgorgement of profits Rebuttal Plaintiff Category ®
  • 13. Case Study #2 Food Manufacturer Litigation Lost royalty income Brand valuation Trademark infringement Revenue projections Discounted cash flows Income Approach Relief from Royalty Company: Context: Components: Cause: Approach: Concept of Value: ®
  • 14. Case Study #2 (cont.) $ 35,000,000 $ 38,250,000 4.5% $ 850,000,000 Retail Food $ 185,000,000 $ 50,000,000 BRAND VALUATION $ 52,875,000 $ 14,625,000 LOST ROYALTIES NA 1.5% Royalty rate $1,825,000,000 $ 975,000,000 Infringing sales Total Foodservice Category
  • 15. Case Study #3 Auto parts manufacturer Litigation Lost profits Reasonable royalties Breach of contract Trademark infringement Revenue projections Discounted cash flows Income Approach Company: Context: Components: Cause: Approach: Concept of Value: ®
  • 16. Case Study #3 (cont.) $ 1,415,000 635,000 0 $ 360,000 420,000 Plaintiff $ 695,000 1,250,000 (1,310,000) $ 540,000 215,000 Rebuttal $ 720,000 TOTAL DAMAGES (615,000 1,310,000 Unjust enrichment (post- termination) Less: mitigation $ (180,000) 205,000 Breach of contract Counterfeit units Lost Profits: Variance Category
  • 17. Case Study #4 Conglomerate Litigation Valuation of stock distribution Valuation of dividend income Valuation of payments Valuation of retirement benefits Trademark infringement (Celebrity) Discounted cash flows Income Approach Enterprise Valuation Company: Context: Components: Cause: Approach: Concept of Value: ®
  • 18.
  • 19.