Corporate brand royalty rates and deals are changing according to the presented document. Many product categories are declining such as gifts/novelties, apparel, and housewares. Issues include the deteriorating economy, retail turmoil, consumer indifference, and private label growth. New issues involve more corporate bankruptcies. Financial aspects now include lower royalty rates, smaller guarantees, and more flexibility. Product opportunities exist in food, consumables, services, and home devices. Distribution opportunities include e-commerce, TV direct, mobile commerce, and restaurants. E-commerce brands achieving success include Coca-Cola, Budweiser, and NASCAR.