This document discusses executory contracts and intellectual property assets in bankruptcy. It focuses on key questions around valuing and disposing of these assets, such as whether IP maintains value in bankruptcy and if licenses are salable. Case studies on Collins & Aikman and Tower Records are provided, showing how their IP assets were creatively packaged and marketed to multiple buyers, maximizing returns. Direct marketing of assets is advocated over static auctions to better identify buyers and opportunities to realize incremental value.