What is the scope of marketing
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The document defines marketing as the activity of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It also describes marketing as a social process by which individuals and groups obtain what they want through freely exchanging products and services of value. The document notes that marketing can involve goods, services, events, experiences, people, places, properties, organizations, information, and ideas. It identifies marketers as those who seek responses from prospects.
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Marketing involves creating products and services with value for customers, communicating information about those offerings to potential buyers, and distributing and exchanging them at an established price. The goal of marketing is to match what companies can provide with what customers want to buy.
What is the scope of marketing.ppt
CREATED BY
HARSHVEER SINGH, JSS NOIDA ,
during
an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com
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The document provides an introduction to marketing. It begins by defining marketing as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It then discusses the evolution of marketing orientations from a production focus to a selling focus and finally to a modern marketing orientation where companies determine customer needs and wants to deliver satisfying products or services. The final part of the document instructs partners to learn about their client's value proposition, needs, and whether they should focus on encouraging new purchases or retaining existing customers when developing a radio marketing strategy.
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Integrated marketing communications (IMC) is an approach where all aspects of marketing work together as a unified force, including advertising, sales promotion, public relations, direct marketing, online communications, and social media. The goal of IMC is to create a seamless customer experience and reinforce a brand's core message. IMC considers factors like a brand's marketing mix, promotional strategies, communications objectives, target audiences, and tactics to ensure consistency across channels. Barriers to effective IMC include functional silos between departments, restricted creativity, and a lack of management expertise in the IMC approach.
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The document presents an integrated marketing communications plan for Reivax, a new entrant in the men's fairness cream market in India. It summarizes the market size and share of existing players. The plan targets men aged 15-40 years from urban and rural areas. The objectives are to acquire 10% market share over 3 years. The communication strategy uses above and below the line advertising on TV, radio, newspapers, and outdoors. Promotional activities include product bundling, shows in malls, and SMS campaigns. The key is to change consumer perception and position Reivax as a quality product at a lower price than competitors.
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Marketing
Marketing involves creating products and services with value for customers, communicating information about those offerings to potential buyers, and distributing and exchanging them at an established price. The goal of marketing is to match what companies can provide with what customers want to buy.
What is the scope of marketing.ppt
CREATED BY
HARSHVEER SINGH, JSS NOIDA ,
during
an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com
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The document provides an introduction to marketing. It begins by defining marketing as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It then discusses the evolution of marketing orientations from a production focus to a selling focus and finally to a modern marketing orientation where companies determine customer needs and wants to deliver satisfying products or services. The final part of the document instructs partners to learn about their client's value proposition, needs, and whether they should focus on encouraging new purchases or retaining existing customers when developing a radio marketing strategy.
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Direct Message Me To Seek Guidance On -
* Integrated Content Strategy For SMEs
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Contact Me @09833383989
Follow Us @
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The document presents an integrated marketing communications plan for Reivax, a new entrant in the men's fairness cream market in India. It summarizes the market size and share of existing players. The plan targets men aged 15-40 years from urban and rural areas. The objectives are to acquire 10% market share over 3 years. The communication strategy uses above and below the line advertising on TV, radio, newspapers, and outdoors. Promotional activities include product bundling, shows in malls, and SMS campaigns. The key is to change consumer perception and position Reivax as a quality product at a lower price than competitors.
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This document provides an overview of chapters 16 of a marketing textbook. It discusses personal selling, sales promotion, and managing the sales force. Personal selling involves face-to-face communication to represent the company and customers. Sales promotion uses short-term incentives to encourage purchases. Managing the sales force includes designing structure, recruiting, motivating, and evaluating performance. The personal selling process and types of sales promotion tools are also examined.
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- Marketing involves creating and exchanging products of value to satisfy customer needs and wants through a process of obtaining customer satisfaction at a profit.
- Core concepts include products/services, value/satisfaction, needs/wants, exchange/transactions, relationships, and markets. Needs, wants, and demands motivate consumer action. Products and services satisfy these, and value and satisfaction determine consumer choice. Exchanges and transactions allow obtaining products/services through relationships in markets. Modern marketing uses an integrated system to manage demand and relationships for organizational goals.
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This document discusses factors to consider when setting prices, including customer perceptions of value, company and product costs, and other internal and external considerations. It defines price as the amount charged for a product or service and as the only element in the marketing mix that produces revenue. The document outlines different pricing strategies such as value-based pricing, cost-based pricing, break-even pricing, and target profit pricing. It also discusses how market structure, demand, price elasticity, competitors' strategies, and economic conditions should influence price decisions.
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This document discusses marketing communication processes and models. It defines communication and outlines basic communication models including the source, encoding, channel, decoding, receiver, noise, and feedback. Response models are also examined, including levels of audience aggregation and the response process model. Models for evaluating responses are described, such as the FCB planning model, cognitive response approach, and elaboration likelihood model. The value of setting objectives is explained and examples of marketing versus communication objectives are provided. Frameworks for studying how advertising works and setting objectives are also outlined.
Principles Of Marketing 1
The document discusses key concepts in marketing including:
1. Marketing is managing profitable customer relationships by attracting new customers, retaining current customers, and growing current customers. It is not the same as sales or advertising.
2. The marketing process involves understanding customer needs, designing a customer-driven strategy, capturing value from customers to create profits, and constructing a marketing program to deliver superior value.
3. Key concepts in understanding customers include needs, wants, demands, marketing offers, customer value, satisfaction, and markets. Marketing aims to satisfy customer needs through value and exchange.
Chapter #5
This document outlines key topics in consumer markets and consumer buyer behavior. It discusses the model of consumer behavior and characteristics that affect consumer behavior, including cultural, social, personal, and psychological factors. It also summarizes the different types of buying decision behaviors and details the steps in the buyer decision process, from need recognition to the post-purchase evaluation. Finally, it examines the adoption process for new products and how product characteristics influence the rate of adoption.
integrated marketing communication
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
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Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
Integrated Marketing Communications
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
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This marketing plan introduces a new rolltop laptop technology. The plan outlines the company's vision to be a leader in the laptop market through continuous innovation. It presents a SWOT analysis of strengths in the new technology and opportunities in power saving features, while acknowledging weaknesses in costs and threats from competitors. Marketing objectives include opening an R&D institute, increasing features to meet customer needs, and boosting production and sales. The 4P marketing strategies will utilize product variety, reasonable pricing, multimedia promotions, and direct sales channels. Implementation will involve websites, mailings, conferences, and offers to drive sales and market share. Progress will be evaluated through customer feedback and budget/spending reviews.
What is scope of marketing ?
Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers and society. It is a process by which individuals and groups obtain what they need through offering products and services. Anything of value can be marketed, including physical goods, services, ideas, experiences, organizations, and people. A marketer is someone who seeks a response from prospects, such as gaining attention, purchases, votes or donations. Markets consist of potential customers who have needs and wants and are willing to engage in exchange. There are various types of markets including consumer, business, global, and nonprofit markets.
Marketing Stratiges that help to grow your business
Title: Crafting Effective Marketing Strategies for Business Growth
Description:
In the dynamic landscape of today's business world, successful enterprises recognize the pivotal role that strategic marketing plays in driving growth and establishing a strong market presence. Our tailored marketing strategies are designed to empower businesses with the tools they need to navigate the ever-evolving consumer landscape and stay ahead of the competition.
At the core of our approach is a comprehensive understanding of your target audience. We conduct in-depth market research to uncover valuable insights, allowing us to create strategies that resonate with your customers and fulfill their evolving needs. From identifying key demographics to analyzing consumer behavior, our strategies are grounded in data-driven decisions.
Our team leverages a multi-channel approach to maximize reach and engagement. Whether it's through social media, content marketing, email campaigns, or traditional advertising, we develop integrated strategies that ensure your brand message is consistently communicated across various platforms. This holistic approach not only boosts brand awareness but also fosters lasting connections with your audience.
In an era where digital transformation is reshaping industries, our marketing strategies are attuned to the latest technological trends. From optimizing websites for search engines to harnessing the power of artificial intelligence for personalized campaigns, we embrace innovation to keep your business at the forefront of the digital revolution.
Flexibility is key to success, and our strategies are adaptive to changing market dynamics. We continuously monitor campaign performance, analyze data, and refine our approach to ensure optimal results. By staying agile, we help businesses stay resilient in the face of evolving market conditions.
In summary, our marketing strategies are a roadmap for businesses seeking not just short-term success, but sustainable growth. We partner with you to understand your unique challenges and goals, crafting strategies that align with your vision and propel your brand towards long-term success in today's competitive business landscape.
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Content marketing strategies play a pivotal role in today's digital landscape, serving as a dynamic and effective means to engage and captivate target audiences. These strategies encompass a range of techniques aimed at creating, distributing, and promoting valuable, relevant content to attract and retain a clearly defined audience.
One key aspect of successful content marketing is understanding the target audience. Comprehensive research allows marketers to identify the needs, preferences, and pain points of their audience, enabling the creation of content that resonates and provides genuine value. This audience-centric approach ensures that the content aligns with the interests of the intended demographic, fostering a stronger connection and trust.
Consistency is another crucial element in content marketing. Establishing a regular publishing schedule helps maintain audience engagement and keeps the brand at the forefront of their minds. Whether through blog posts, videos, infographics, or social media updates, a consistent flow of high-quality content reinforces the brand's authority and expertise in its niche.
Moreover, leveraging various content formats and platforms is essential for a well-rounded strategy. Diversifying content types, such as articles, podcasts, videos, and interactive infographics, allows marketers to cater to different audience preferences and consumption habits. Additionally, strategic distribution across multiple channels, including social media, email, and relevant industry publications, maximizes the reach and impact of the content.
Effective content marketing doesn't end with creation and distribution; it requires continuous analysis and optimization. Monitoring key performance indicators (KPIs) such as website traffic, engagement rates, and conversion metrics helps marketers assess the effectiveness of their content and refine their strategies accordingly. This data-driven approach ensures that the content remains aligned with business goals and evolves to meet changing audience dynamics.
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Introduction to marketing management and definition of marketing
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This document provides an introduction to marketing management and definitions of marketing. It discusses how marketing is a societal process of exchanging products and services to satisfy consumer needs and wants. The document outlines 27 different definitions of marketing from various sources. Marketing management is important for businesses to make strategic decisions, set objectives to achieve business goals, and address high competition and increasing consumer demand.Chapter 1 defining marketing
1. What is Marketing?
-identifying & meeting human needs
-marketing definition
2. What is marketed?
Goods, services, events, experiences, persons, places, properties, organizations, information, ideas
3. Who markets?
4. Core marketing concepts
- Needs
- Wants
- Demands
5. Brand definitions
6. Segmentation, Target markets, and Positioning definitions
7. Company orientation
- Production concept
- Product concept
- Selling concept
- Marketing concept
Marketing features
This document defines key marketing terms and concepts. It begins by defining the term "market" and explaining that a market involves buyers and sellers assembling to facilitate an exchange. It then provides definitions of marketing from the American Marketing Association and Philip Kotler, emphasizing that marketing involves facilitating the flow of goods and services to meet consumer needs and wants through value-creating exchanges. The document also outlines key marketing features like needs, wants, creating market offerings, and adding customer value. It describes the basic conditions required for an exchange to occur and provides examples of what can be marketed. Finally, it defines who a marketer is and provides definitions of marketing management.
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This document summarizes key topics in direct and online marketing from a textbook chapter, including the growth of direct marketing, benefits to buyers and sellers, use of customer databases, various forms of direct marketing (e.g. direct mail, catalogs, television), setting up an online presence through websites and ads, social media marketing, email marketing, and public policy issues around privacy and security. The chapter outlines different domains of online marketing including business-to-consumer, business-to-business, and consumer-to-consumer.
Chapter #14
This document discusses integrated marketing communications and the promotion mix. It covers topics like advertising, public relations, personal selling, direct marketing and how to develop an effective communications strategy. The key steps in developing communications include identifying the target audience, determining objectives, designing messages, choosing media and selecting message sources. It also discusses setting promotion budgets and creating an optimal promotion mix. The goal is to use various tools to effectively communicate customer value through an integrated approach.
Chapter #16
This document provides an overview of chapters 16 of a marketing textbook. It discusses personal selling, sales promotion, and managing the sales force. Personal selling involves face-to-face communication to represent the company and customers. Sales promotion uses short-term incentives to encourage purchases. Managing the sales force includes designing structure, recruiting, motivating, and evaluating performance. The personal selling process and types of sales promotion tools are also examined.
Chapter #11
This document outlines key concepts around pricing strategies discussed in Chapter 11. It covers new product pricing approaches like market skimming and market penetration pricing. It also discusses product mix strategies, price adjustment approaches, and policies around price changes. The key topics covered are new product pricing, product mix pricing, price adjustment strategies, price changes, and public policy considerations related to pricing.
Marketing - Philip Kotler Ch 1
This document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants through a process of obtaining customer satisfaction at a profit.
- Core concepts include products/services, value/satisfaction, needs/wants, exchange/transactions, relationships, and markets. Needs, wants, and demands motivate consumer action. Products and services satisfy these, and value and satisfaction determine consumer choice. Exchanges and transactions allow obtaining products/services through relationships in markets. Modern marketing uses an integrated system to manage demand and relationships for organizational goals.
Chapter #13
This document provides an overview of Chapter 13 which covers retailing and wholesaling. It discusses the key concepts around retailing including types of retailers based on organizational approach, services offered, and product lines. It also summarizes the major decisions retailers must make around marketing, pricing, promotion, and store placement. For wholesaling, the document outlines the main functions wholesalers provide and types of wholesalers. It concludes with some of the challenges and trends impacting wholesaling.
Chapter #10
This document discusses factors to consider when setting prices, including customer perceptions of value, company and product costs, and other internal and external considerations. It defines price as the amount charged for a product or service and as the only element in the marketing mix that produces revenue. The document outlines different pricing strategies such as value-based pricing, cost-based pricing, break-even pricing, and target profit pricing. It also discusses how market structure, demand, price elasticity, competitors' strategies, and economic conditions should influence price decisions.
Marketing Communication Process
This document discusses marketing communication processes and models. It defines communication and outlines basic communication models including the source, encoding, channel, decoding, receiver, noise, and feedback. Response models are also examined, including levels of audience aggregation and the response process model. Models for evaluating responses are described, such as the FCB planning model, cognitive response approach, and elaboration likelihood model. The value of setting objectives is explained and examples of marketing versus communication objectives are provided. Frameworks for studying how advertising works and setting objectives are also outlined.
Principles Of Marketing 1
The document discusses key concepts in marketing including:
1. Marketing is managing profitable customer relationships by attracting new customers, retaining current customers, and growing current customers. It is not the same as sales or advertising.
2. The marketing process involves understanding customer needs, designing a customer-driven strategy, capturing value from customers to create profits, and constructing a marketing program to deliver superior value.
3. Key concepts in understanding customers include needs, wants, demands, marketing offers, customer value, satisfaction, and markets. Marketing aims to satisfy customer needs through value and exchange.
Chapter #5
This document outlines key topics in consumer markets and consumer buyer behavior. It discusses the model of consumer behavior and characteristics that affect consumer behavior, including cultural, social, personal, and psychological factors. It also summarizes the different types of buying decision behaviors and details the steps in the buyer decision process, from need recognition to the post-purchase evaluation. Finally, it examines the adoption process for new products and how product characteristics influence the rate of adoption.
integrated marketing communication
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
Marketing Communication
Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
Integrated Marketing Communications
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
Marketing Plan
This marketing plan introduces a new rolltop laptop technology. The plan outlines the company's vision to be a leader in the laptop market through continuous innovation. It presents a SWOT analysis of strengths in the new technology and opportunities in power saving features, while acknowledging weaknesses in costs and threats from competitors. Marketing objectives include opening an R&D institute, increasing features to meet customer needs, and boosting production and sales. The 4P marketing strategies will utilize product variety, reasonable pricing, multimedia promotions, and direct sales channels. Implementation will involve websites, mailings, conferences, and offers to drive sales and market share. Progress will be evaluated through customer feedback and budget/spending reviews.
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Similar to What is the scope of marketing
What is scope of marketing ?
Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers and society. It is a process by which individuals and groups obtain what they need through offering products and services. Anything of value can be marketed, including physical goods, services, ideas, experiences, organizations, and people. A marketer is someone who seeks a response from prospects, such as gaining attention, purchases, votes or donations. Markets consist of potential customers who have needs and wants and are willing to engage in exchange. There are various types of markets including consumer, business, global, and nonprofit markets.
Marketing Stratiges that help to grow your business
Title: Crafting Effective Marketing Strategies for Business Growth
Description:
In the dynamic landscape of today's business world, successful enterprises recognize the pivotal role that strategic marketing plays in driving growth and establishing a strong market presence. Our tailored marketing strategies are designed to empower businesses with the tools they need to navigate the ever-evolving consumer landscape and stay ahead of the competition.
At the core of our approach is a comprehensive understanding of your target audience. We conduct in-depth market research to uncover valuable insights, allowing us to create strategies that resonate with your customers and fulfill their evolving needs. From identifying key demographics to analyzing consumer behavior, our strategies are grounded in data-driven decisions.
Our team leverages a multi-channel approach to maximize reach and engagement. Whether it's through social media, content marketing, email campaigns, or traditional advertising, we develop integrated strategies that ensure your brand message is consistently communicated across various platforms. This holistic approach not only boosts brand awareness but also fosters lasting connections with your audience.
In an era where digital transformation is reshaping industries, our marketing strategies are attuned to the latest technological trends. From optimizing websites for search engines to harnessing the power of artificial intelligence for personalized campaigns, we embrace innovation to keep your business at the forefront of the digital revolution.
Flexibility is key to success, and our strategies are adaptive to changing market dynamics. We continuously monitor campaign performance, analyze data, and refine our approach to ensure optimal results. By staying agile, we help businesses stay resilient in the face of evolving market conditions.
In summary, our marketing strategies are a roadmap for businesses seeking not just short-term success, but sustainable growth. We partner with you to understand your unique challenges and goals, crafting strategies that align with your vision and propel your brand towards long-term success in today's competitive business landscape.
for more information : https://www.wscubetech.com/
Content and digital marketing strategies
Content marketing strategies play a pivotal role in today's digital landscape, serving as a dynamic and effective means to engage and captivate target audiences. These strategies encompass a range of techniques aimed at creating, distributing, and promoting valuable, relevant content to attract and retain a clearly defined audience.
One key aspect of successful content marketing is understanding the target audience. Comprehensive research allows marketers to identify the needs, preferences, and pain points of their audience, enabling the creation of content that resonates and provides genuine value. This audience-centric approach ensures that the content aligns with the interests of the intended demographic, fostering a stronger connection and trust.
Consistency is another crucial element in content marketing. Establishing a regular publishing schedule helps maintain audience engagement and keeps the brand at the forefront of their minds. Whether through blog posts, videos, infographics, or social media updates, a consistent flow of high-quality content reinforces the brand's authority and expertise in its niche.
Moreover, leveraging various content formats and platforms is essential for a well-rounded strategy. Diversifying content types, such as articles, podcasts, videos, and interactive infographics, allows marketers to cater to different audience preferences and consumption habits. Additionally, strategic distribution across multiple channels, including social media, email, and relevant industry publications, maximizes the reach and impact of the content.
Effective content marketing doesn't end with creation and distribution; it requires continuous analysis and optimization. Monitoring key performance indicators (KPIs) such as website traffic, engagement rates, and conversion metrics helps marketers assess the effectiveness of their content and refine their strategies accordingly. This data-driven approach ensures that the content remains aligned with business goals and evolves to meet changing audience dynamics.
In essence, a successful content marketing strategy is a dynamic and adaptive framework that combines audience understanding, consistency, diverse content formats, strategic distribution, and continuous optimization. By focusing on these elements, businesses can build a robust online presence, foster audience loyalty, and drive tangible results in an increasingly competitive digital landscape.
for more information : https://www.wscubetech.com/
Introduction to marketing management and definition of marketing
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This document provides an introduction to marketing management and definitions of marketing. It discusses how marketing is a societal process of exchanging products and services to satisfy consumer needs and wants. The document outlines 27 different definitions of marketing from various sources. Marketing management is important for businesses to make strategic decisions, set objectives to achieve business goals, and address high competition and increasing consumer demand.Chapter 1 defining marketing
1. What is Marketing?
-identifying & meeting human needs
-marketing definition
2. What is marketed?
Goods, services, events, experiences, persons, places, properties, organizations, information, ideas
3. Who markets?
4. Core marketing concepts
- Needs
- Wants
- Demands
5. Brand definitions
6. Segmentation, Target markets, and Positioning definitions
7. Company orientation
- Production concept
- Product concept
- Selling concept
- Marketing concept
Marketing features
This document defines key marketing terms and concepts. It begins by defining the term "market" and explaining that a market involves buyers and sellers assembling to facilitate an exchange. It then provides definitions of marketing from the American Marketing Association and Philip Kotler, emphasizing that marketing involves facilitating the flow of goods and services to meet consumer needs and wants through value-creating exchanges. The document also outlines key marketing features like needs, wants, creating market offerings, and adding customer value. It describes the basic conditions required for an exchange to occur and provides examples of what can be marketed. Finally, it defines who a marketer is and provides definitions of marketing management.
Overview of Marketing
Marketing involves creating, communicating, delivering, and exchanging products and services that have value for customers. The core aspects of marketing include satisfying customer needs, facilitating exchange between buyers and sellers, and creating value through the four P's of product, price, place, and promotion. Marketing can be performed by individuals, businesses, and organizations and involves targeting customers through various channels. Over time, the focus of marketing has shifted from production-oriented to market-oriented and now emphasizes value-based exchange and customer collaboration.
SOCIETAL FORCES & MARKETING
This document discusses marketing and societal forces. It defines marketing as identifying and meeting human and social needs profitably. Marketing involves creating, communicating, delivering, and exchanging offerings of value for customers, partners, and society. Societal marketing holds that companies should consider society's long-term interests in addition to consumer wants and business needs. Major societal forces create challenges for marketers but also new capabilities like using social media, mobile marketing, and customized goods and communications.
FUNDAMENTALS OF MARKETING MATERIAL BCOM CS AH AUTHORS
This document provides an introduction to marketing concepts including definitions of marketing, markets, and the marketing mix. It defines marketing as the process of planning, pricing, promoting, and distributing goods and services to create value for customers. The marketing mix refers to the four Ps of Price, Product, Place, and Promotion used to promote a brand in a market. Consumer markets can be segmented into subgroups based on shared characteristics to help effectively target products.
Marketing management ppt1
The document provides an overview of marketing concepts and terms. It defines marketing as a societal process through which individuals obtain goods and services to satisfy needs and wants. It discusses different marketing concepts that emerged over time including the production, product, selling, and societal marketing concepts. It also defines key marketing terms like market, marketing management, and marketing environment. The document aims to introduce foundational marketing concepts.
Marketing management
Marketing involves identifying and meeting human and social needs profitably. It is defined as creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Marketers promote 10 types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. E-marketing uses digital media and the internet to help sell products and services. Major societal forces like technology, globalization, and consumer participation have created new marketing opportunities and challenges but also new capabilities for companies to understand customers and communicate using tools like the internet, social media, and mobile marketing.
book of marketing management for bba students
This document outlines the key concepts covered in the first lesson of a course on basic principles of marketing and management. It discusses definitions of marketing, including viewing it from the customer's perspective. The marketing mix of product, price, place and promotion is introduced. The core concepts of marketing are defined, including needs, wants and demands, products, and markets. The difference between physical products and services is explained, noting that customers seek to satisfy needs and wants through both.
MKT-Lec-1.pdf
This document provides an overview of marketing concepts. It defines marketing as the process of creating consumer value through goods, services, or ideas that improve consumer life. Marketing involves identifying and satisfying customer needs through a marketing mix of product, price, place, and promotion. The document also discusses the 4 P's of marketing, why marketing is important to study, and how marketing affects everyday life. It emphasizes that the goal of all organizations is to gain and retain customers through innovation and marketing.
Basic concepts of_marketing
1. Marketing involves creating, offering, and exchanging products and services of value to satisfy needs and wants through target markets.
2. The scope of marketing has expanded from physical goods to include services, experiences, events, people, places, properties, organizations, information, and ideas.
3. The core concepts of marketing include understanding target markets and segmentation, customer needs and value, the marketing mix of product, price, place, and promotion, and developing relationships through marketing channels.
Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs through the conception, pricing, promotion, and distribution of goods and services. It is the process of creating, promoting, and presenting products to meet consumer wants and needs. Effective marketing ensures products reach targeted customers by understanding markets, consumers, and implementing the appropriate marketing mix of product, price, place, and promotion. The evolution of marketing concepts has shifted focus from production and products to understanding customer needs and wants through a marketing orientation.
Lecture 1 Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs through the conception, pricing, promotion, and distribution of goods and services. Effective marketing ensures products reach targeted customers. A market consists of customers with common wants and needs who can purchase a product. The marketing process creates and promotes products to meet consumer wants. Marketing helps exchange goods for value between customers and organizations.
MARKETING AND ITS CORE CONCEPTS
In this PPT you people will find the basic knowledge of marketing which includes meaning of marketing, marketing mix, its concept, evolution etc.
Chapter 1
The document defines marketing as a social and managerial process through which individuals and groups obtain what they need and want by creating and exchanging products and value with others. It discusses core marketing concepts like needs, wants and demands, and how companies address these through value propositions and marketing offers. The key aspects of marketing management are identified as demand management, building profitable customer relationships, and different philosophies like production concept, product concept, and societal marketing concept.
Scope of marketing
Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society. It is a societal process through which individuals and groups obtain what they want by offering and exchanging products and services. Marketers seek to influence levels, timings and composition of demand to meet organizational objectives. They target various customer markets including consumer, business, global, non-profit, and government markets. Goods, services, events, experiences, persons, places, properties, information, and ideas are all items that can be marketed.
Marketing
Introduction of Marketing, Meaning of Marketing, Definition, Features , Advantages, Disadvantages, Market vs Marketing, Function.
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Marketing Stratiges that help to grow your business
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Introduction to marketing management and definition of marketing
FUNDAMENTALS OF MARKETING MATERIAL BCOM CS AH AUTHORS
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Lecture 1 Introduction to Marketing Management.ppt
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(MBASkills.IN) How has marketing management changed in recent years?
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These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
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Dove had become Unilever's top cleansing brand by 2007, generating over $2.5 billion annually in sales across 80+ countries. In an effort to establish Dove as a "Masterbrand" spanning personal care categories, Unilever launched the "Campaign for Real Beauty" to position Dove as challenging stereotypical beauty standards. The multi-stage campaign involved controversial ads featuring "real" women and a viral video depicting daughters' low self-esteem. While criticized for its choice of models, the campaign increased awareness and sales, growing Dove's brand value by $1.2 billion according to 2006 estimates. Unilever complemented advertising with public relations, promotions, and the Dove Self-
Chap 19, question 5
Factors that affect the rate of diffusion and adoption of new products and services include an individual's readiness to try new things and personal influences from their social system, characteristics of the new innovation itself and how quickly or slowly it gains acceptance, and an organization's environment, characteristics, administrators, and openness to change.
Chap 19, question 4
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Chap 19, question 3
The document describes the stage-gate system as the best way to manage the new product development process. It breaks the process down into 8 stages with a gate or checkpoint at the end of each stage. The stages include idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, and commercialization, with each gate determining if the project is worth continuing on to the next stage.
Chap 19, question 2
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Chap 19, question 1
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Apetising mashup of different modules
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UnME Jeans brand manager Foley was struggling to justify her traditional media spending. She asked her agency to investigate emerging social media options. The agency suggested Facebook, YouTube, and virtual goods in Zwinktopia. Foley believed these could foster constructive brand dialog compared to traditional "talking at" consumers. The agency provided budgets and comparisons of each plan. Foley ultimately decided a short YouTube campaign targeting teen girls could be effective if videos were high quality and short duration, but growth was limited. She allocated most of the remaining $11.6 million budget to traditional television, newspapers, radio, and magazines based on their household spending percentages.
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3) Virgin Atlantic is cited for its customer-centric social media approach focused on learning from customers, supporting its brand values, and continually improving based on social media insights.
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Creativity in Advertising discusses the key dimensions of creative advertising. It identifies five dimensions - originality, elaboration, flexibility, synthesis, and artistic value - and provides definitions and examples for each. Research by Robert Smith in the early 2000s quantified these dimensions and found that elaboration scored highest at 1.32, while originality also plays an important enabling role for effective advertising. The document examines what makes for successful creative advertising and how different dimensions of creativity can be measured.
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
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2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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PARTⅠ: Intension of cooking or dining out under the influence of food safety issues
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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What is the scope of marketing
- 1. WHAT IS THE SCOPE OF MARKETING?
- 2. WHAT IS MAKRKETING? MEETING NEEDS PROFITABLY
- 3. A RATHER FORMAL DEFINITION PROVIDE BY THE AMERICAN MARKETING ASSOCIATION MARKETINNG IS THE ACTIVITY, SET OF INSTITUTIONS, AND PROCESSES FOR CREATING, COMMUNICATNG, DELIVERING, AND EXCHANGING OFFERINGS THAT HAVE VALUE FOR COSTUMERS, CLIENTS, PARTNERS AND SOCIETY AT LARGE.
- 4. A SOCIAL DEFINITION MARKETING IS THE SOCIAL PROCESS BY WHICH INDIVIDUALS AND GROUPS OBTAIN WHAT THEY WANT THROUGH CREATING, OFFERING, AND FREELY EXCHANGING PRODUCTS AND SERVICES OF VALUE WITH OTHERS.
- 5. WHAT IS MARKETED? GOODS SERVICES EVENTS EXPERIENCES PERSONS PLACES PROPERTIES ORGANIZATIONS INFORMATION IDEAS
- 6. WHO MARKETS? MARKETERS AND PROSPECTS MATKETER IS SOMEONE WHO SEEKS A RESPONSE-ATTENTION FROM ANOTHER PARTY CALLED PROSPECT.