What is the Media? Mombasa Workshop, 2010
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The document discusses the media, how it works, and the roles of people within the media. It defines the media as informing, educating, entertaining, and acting as a watchdog. The media shapes public opinion through agenda-setting and representation. It works by guiding principles of fairness, accuracy, and diversity, though ownership and environment influence its operation. The media includes mass media like print, TV, and radio, as well as community and new media. Journalists gather information and pitch ideas to editors, who determine the final product and ensure quality. Editors assign stories and decide what gets published. Media managers set policy and administration while owners ensure operations but ideally do not influence content.
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Understanding audiences and the appetite for evidence
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Top Tips_ Research Communications: Communicating Research Outputs using Media
Top Tips_ Research Communications: Communicating Research Outputs using MediaGDNet - Global Development Network, Cairo Office
GDNet produced, in collaboration with CommsConsult, a series of 9 handouts on how to use media to communicate research outputs.Media in a changing world
This document provides an overview of media literacy and the role of mass media. It discusses media literacy as understanding media's influence and being able to critically analyze media messages. The document then covers different perspectives on media literacy from media criticism to career preparation. It analyzes media criticism at different education levels. Finally, it outlines key functions of mass media like information, education, entertainment and persuasion.
Summer tasks 2018
This document outlines the summer tasks for a Media Studies course covering four subject areas: language, industries, audience, and representation. Students are asked to complete four tasks over the summer break: 1) Analyze how a magazine cover or film poster targets a specific audience; 2) Analyze the techniques used in a film trailer; 3) Examine how the media represents social groups through newspaper covers and advertising campaigns; 4) Research the major film studios known as the "Big Six" and their recent media productions. Completing these tasks will give students practice in key media analysis skills required for the two-year A Level course.
VUT: MEDIA STUDIES II: 2010 CHAPTER 1
The document discusses the role and skills required of a public relations writer. A PR writer must have a broad educational background and expertise in many fields to understand different audiences. They must be able to tailor their writing to various media and publics. A PR writer's role involves researching information, understanding their audience, and effectively communicating messages. They must understand communication principles and how to write for different styles and media.
MEDIA STUDIES II: CHAPTER 1
The document discusses the role and skills required of a public relations writer. A PR writer must have a broad educational background and expertise in many fields to understand different audiences. They must be able to tailor their writing to various media and publics. A PR writer's role involves researching information, understanding their audience, and effectively communicating messages. They must understand communication principles and how to write for different styles and media.
Q1-Civil service commissions – creation of the 1883 civil ser.docx
Q1-
Civil service commissions –
creation of the 1883 civil service commission, what was this commission designed to do? What was its purpose? What was it all about?
What were those added responsibilities In the civil service reorganizations act. 1978 3 new organizations, what created? How did they split up responsibilities to the old civil service commissions? Names of the 3 new organizations and what they do?
Q2-
Public employee rights –
Part 1: what are the 3 different concepts of the relationships between public employees and their employer dealing with rights?
Part 2: what are the rights of public employees, dealing with free speech at the work place, personal liberty and the right to be involved with politics?
Q3-
Human resources policy and planning-
Discuss the types of costs that organization will incur dealing with replacement fee?
What are the three different ways of downsizing ?
What are the types of questions that an agency might want to answer when putting togather in human resources plan ?
© 2003 Center for Media Literacy / www.medialit.org Literacy for the 21st Century / Orientation & Overview y 21
2. Media Literacy: A Definition
The definition most often cited in the US is a succinct sentence hammered out by participants at the 1992
Aspen Media Literacy Leadership Institute:
… the ability to access, analyze, evaluate and create media in a variety of forms.
Definitions, however, evolve over time and a more robust definition is now needed to situate media literacy in
the context of its importance for the education of students in a 21st century media culture. CML’s MediaLit
Kit™ uses this expanded definition:
Media Literacy is a 21st century approach to education.
It provides a framework to access, analyze, evaluate and create messages in a
variety of forms – from print to video to the Internet.
Media literacy builds an understanding of the role of media in society as well as
essential skills of inquiry and self-expression necessary for citizens of a democracy.
What is important to understand is that media literacy is not about “protecting” kids from unwanted messages.
Although some groups urge families to just turn the TV off, the fact is, media are so ingrained in our cultural
milieu that even if you turn off the set, you still cannot escape today’s media culture. Media no longer just
influence our culture. They are our culture.
Media literacy, therefore, is about helping students become competent, critical and literate in all media forms
so that they control the interpretation of what they see or hear rather than letting the interpretation control them.
To become media literate is not to memorize facts or statistics about the media, but rather to learn to raise the
right questions about what you are watching, reading or listening to. Len Masterman, the acclaimed author of
Teaching the Media, calls it “critic ...
Media
This document discusses media management and planning. It defines different types of media including print, broadcast, outdoor, and internet advertising. It describes key characteristics of each media type and considerations for setting media objectives and strategies. The objectives are reach, frequency, continuity, and cost. Media planning and strategy involve decisions about promoting to the target audience within the media budget by selecting appropriate media and scheduling.
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
Media relations strategy
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
CORPORATE TOPIC 4 PRESENTATION 2-2.pptx
In this interconnected, increasingly transparent and dynamic context, customers demand that organisations understand how to build internally- driven authentic and ethical corporate brands. And these brands must embrace influence from stakeholders and co-creation. Students will learn how to lead the building process for a strong and enduring corporate brand that gives focus to the entire organisation, and aligns its diverse stakeholders towards sustained value creation.
Chapter 1 Introduction to Media and Information Literacy
This document provides an introduction to media and information literacy. It defines key terms like media, media literacy, information, information literacy, technology, and technology literacy. It explains that media and information literacy allows people to access, understand, and create communications using various media forms. Some of the roles of media and information are to provide information to citizens, facilitate debates, and function as a watchdog over government. The document outlines basic concepts of media literacy, including that media shape our culture and can influence thoughts and actions.
MEDIA INFORMATION LITERACY_WEEK 1.pptx
This document provides an introduction to media information literacy. It defines communication and the four categories of communication: verbal, non-verbal, written, and visual. It discusses different mediums of communication and gives examples. It also includes activities about how communication is affected by media and information. The document defines media literacy, information literacy, and technology literacy. It discusses the importance of media and information literacy in accessing, analyzing, evaluating, and creating media and information in ethical and effective ways.
Messages And Media - Educating And Persuading
This document provides guidance on developing effective messages for advocacy. It emphasizes the importance of tailoring messages to specific audiences by understanding their priorities, values and concerns. Key recommendations include keeping messages simple, using real-life stories and quotes, presenting facts and numbers creatively, and framing issues in a way that assigns responsibility and proposes solutions. The document also stresses pre-testing messages with focus groups to ensure they are understood and persuasive to intended audiences beyond just advocates. Framing issues strategically and crafting tailored messages for different stakeholders are essential to effective advocacy communication and outreach.
More Than Meets the Eye an introdution to media studies ppt slides
This document provides an overview of key concepts from chapters 1-4 of a media studies textbook, including reasons for studying media, media institutions and influence, key processes and terms, and the relationship between media institutions and society. It defines terms like ideology, representation, and culture and discusses how media institutions are financed, how they produce and distribute media, and their power and influence over what audiences see. It also poses questions about topics like media ownership, advertising's role in media financing, and the relationship between media and government.
JPO_Media and its role.pptx
The document discusses the role of media in influencing public opinion. It makes several key points:
1) Media shapes public opinion by providing information for people to understand issues and form opinions, and influences what and how people know things.
2) Journalists play a vital role in shaping public opinion through the content they report.
3) Different media outlets can represent the same issues differently, producing varying perceptions among consumers.
4) While media influences some people, its effect depends on how much media content one consumes. Those with more exposure are more susceptible to media influence.
FSSc Week 3 Media.pptx
This document provides an overview of key concepts relating to media studies, including:
- Defining different types of media such as mass media, news media, and social media.
- Exploring debates around the influence of media on society, with perspectives including Marxism which argues media reproduces the values of those in power, and pluralism which sees media as reflecting diverse societal views.
- Discussing factors like ownership, control, and audience interpretation that shape how media content is produced and received.
The document outlines learning objectives and introduces theoretical frameworks for analyzing media's role in society.
L1 media convergence
This document discusses key concepts in media institutions and audiences. It introduces the topics of media usage, institutions, convergence, and ownership. It prompts the reader to consider what media they use personally and how other people may use the same technology differently. It provides definitions of media institutions and convergence. Finally, it asks the reader to reflect on their relationship with media technology and assigns homework on researching media ownership.
Study guide; more than meets the eye an introduction to media studies
Chapter 1 : Why Study the Media?
Chapter 3 : A Basis for Media Studies: Key Words
Chapter 4 : Institutions as Source
Pr an overview 12.01.13 - garware
This document provides an introduction and overview of public relations. It defines key concepts like publics, relations, and what constitutes public relations. It outlines the basic functions of PR like media relations, product publicity, corporate communications, and crisis management. It also discusses specialty areas within PR and the origin of the practice. The document aims to concisely explain the essential elements of what public relations entails.
Core concepts of media
This document discusses communication and media literacy. It covers 5 core concepts: (1) media messages are constructed, (2) media have unique creative languages and codes, (3) people experience media differently based on individual factors, (4) media have embedded values and points of view, and (5) media messages are constructed for profit and power. It provides examples to illustrate these concepts such as how television can influence elections and how most media production is a business aiming to make profits.
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Top Tips_ Research Communications: Communicating Research Outputs using Media
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Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
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Chapter 1 Introduction to Media and Information Literacy
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More Than Meets the Eye an introdution to media studies ppt slides
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Study guide; more than meets the eye an introduction to media studies
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Handout for the AERC Policy Briefs workshop - Addis Ababa, December 2015
Développer des messages efficaces
Handout for the AERC Policy Briefs workshop - Addis Ababa, December 2015
Developing effective messages
This document provides guidance on developing effective messages to communicate research findings to policymakers. It stresses that research is often not acted upon due to poor communication that fails to reach the intended audience. To have impact, research must be tailored and communicated to the right people using the right tools. Key messages should be designed with the target audience in mind, be memorable, limited in number, and answer "why they should care." Effective messages are relevant, compelling, clear, concise, and action-oriented using techniques like the AIDA rule to attract attention, raise interest, encourage desire for action, and prompt a solution.
écrire un document d'orientation
Handout at the AERC Policy Briefs workshop - Addis Ababa, December 2015
Writing policy briefs
This document provides guidance on writing effective policy briefs. It explains that a policy brief is a concise document, between 2-4 pages, that presents research findings and recommendations to decision makers who don't have time for lengthy reports. An effective brief is tailored for its policy audience by considering their interests, level of knowledge, and political context. It makes a clear and evidence-based argument to influence the audience's actions. The document outlines the key components of a policy brief, including an executive summary, introduction, methodology, results and conclusions. It provides tips for writing accessibly, focusing the brief, grounding it in evidence, and disseminating it to the intended audience.
Comprendre les processus politiques
Handout at the AERC Policy Briefs workshop - Addis Ababa, December 2015
Understanding policy processes
The document discusses different theories on how research informs policymaking processes. The traditional linear model of research directly leading to policy changes is now recognized as oversimplified, as policymaking involves complex political contexts and competing demands. A more realistic model sees policymaking as an iterative process where research plays a minimal role, with policymakers using information in the context of their own agendas. A third approach focuses on interactions between actors and discourse. The document also notes that researchers need to identify which part of the policy process to inform, as this impacts how findings are presented and communicated. It further discusses differences in what researchers and policymakers consider evidence.
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