What is the gamification

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The document discusses important concepts to consider when studying gamification, including the MDA framework of mechanics, dynamics, and aesthetics. It outlines several key mechanics such as dual economies, onboarding users in the first minute, engagement loops to keep players involved through social interactions and visible rewards, and addressing the empty bar problem of maintaining a community of players.

Technology

IMPORTANT THINGS
YOU HAVE TO REMEMBER
WHEN STUDY GAMIFICATION
Chung Won Hee

GAMIFICATION
The process of game-thinking & game mechanics
to engage users and solve problems
We need to design our game in special way

MDA framework
Mechanics
Dynamics
Aesthetics

Mechanics
1st Dual Economy
2nd Onboarding
3rd Engagement Loop
4th Empty-Bar Problem

1st Dual Economy
Points
Cash score
Video game score
Social networking score
Composite metrics

1st Dual Economy
Points System
Experience point XP
Skill point
Karma point
Reputation point
Redeemable point

1st Dual Economy
Redeemable point
Cashable + Legal Issue
Secondary Market
Dual Economy

1st Dual Economy
Dual Economy
Farm Ville
Minion Rush
Direct ratio Confused + More Cash

2nd Onboarding
First 1 Minute make Decision
1st 1 MIN
2nd TMI X

Motivating
Emotion
Social Call to
Action
3rd Engagement Loop
Social engagement loop
Visible
Progress /
Rewards
Player Re-
Engagement

3rd Engagement Loop
Motivating
Emotion
Social Call to
Action
Visible
Progress /
Rewards
Player Re-
Engagement

Motivating
Emotion
Social Call to
Action
3rd Engagement Loop
Visible
Progress /
Rewards
Player Re-
Engagement

4th Empty-Bar Problem
Need a community of players
Single player game

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What is the gamification

1. IMPORTANT THINGS YOU HAVE TO REMEMBER WHEN STUDY GAMIFICATION Chung Won Hee

2. GAMIFICATION The process of game-thinking & game mechanics to engage users and solve problems We need to design our game in special way

3. MDA framework Mechanics Dynamics Aesthetics

4. Mechanics 1st Dual Economy 2nd Onboarding 3rd Engagement Loop 4th Empty-Bar Problem

5. 1st Dual Economy Points Cash score Video game score Social networking score Composite metrics

6. 1st Dual Economy Points Cash score Video game score Social networking score Composite metrics

7. 1st Dual Economy Points Cash score Video game score Social networking score Composite metrics

8. 1st Dual Economy Points System Experience point XP Skill point Karma point Reputation point Redeemable point

9. 1st Dual Economy Redeemable point Cashable + Legal Issue Secondary Market Dual Economy

10. 1st Dual Economy Dual Economy Farm Ville Minion Rush Direct ratio Confused + More Cash

11. 1st Dual Economy

12. 2nd Onboarding First 1 Minute make Decision 1st 1 MIN 2nd TMI X

13. 2nd Onboarding 3rd WIN 4th EXPEREINCE

14. 2nd Onboarding 3rd WIN 4th EXPEREINCE

15. Motivating Emotion Social Call to Action 3rd Engagement Loop Social engagement loop Visible Progress / Rewards Player Re- Engagement

16. 3rd Engagement Loop Motivating Emotion Social Call to Action Visible Progress / Rewards Player Re- Engagement

17. 3rd Engagement Loop Motivating Emotion Social Call to Action Visible Progress / Rewards Player Re- Engagement

18. 3rd Engagement Loop Motivating Emotion Social Call to Action Visible Progress / Rewards Player Re- Engageme nt

19. Motivating Emotion Social Call to Action 3rd Engagement Loop Visible Progress / Rewards Player Re- Engagement

20. 4th Empty-Bar Problem Need a community of players Single player game

21. 4th Empty-Bar Problem

22. END Thank you

What is the gamification

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