The days of handing out a business card to the right person in the moment he needs what you offer are quickly slipping to the wayside. We are rapidly evolving into a networked world that can provide real-time targeted data on nearly anything and anyone you want to meet, whether across the world or two streets down. How does this change our perception of networking as an asset in a job hunt? Do we approach it with the same old routines and tag lines?
For more information please visit: http://www.GreenCollarVets.org
These quotations are from the book, Success using Social Media (on amazon.com). They are the core of the philosophies and best practices that I teach in my seminars, webinars, workshops and public speeches regarding social media.
What is Social Media? This presentation is not the answer, but the basis for our discussion at PodCamp Hawaii on this important topic. The slides are meant to help guide the discussion. The majority of the conversation will be spent investigating what I believe are the key principles of Social Media necessary for success. The Social Media Principles are from a chapter in my upcoming book and will be released shortly as an ebook and blog posts.
Social media and its Impacts on societyUrwa Shanza
Social Media has become an important part of our lives.Due to its ease of use it became popular in very short span of span.Although it gives a lot of benefits but its negative use can destroy the life of a person.he can be disturbed mentally or physically.Be sure,you are using social media for creative purpose.
The days of handing out a business card to the right person in the moment he needs what you offer are quickly slipping to the wayside. We are rapidly evolving into a networked world that can provide real-time targeted data on nearly anything and anyone you want to meet, whether across the world or two streets down. How does this change our perception of networking as an asset in a job hunt? Do we approach it with the same old routines and tag lines?
For more information please visit: http://www.GreenCollarVets.org
These quotations are from the book, Success using Social Media (on amazon.com). They are the core of the philosophies and best practices that I teach in my seminars, webinars, workshops and public speeches regarding social media.
What is Social Media? This presentation is not the answer, but the basis for our discussion at PodCamp Hawaii on this important topic. The slides are meant to help guide the discussion. The majority of the conversation will be spent investigating what I believe are the key principles of Social Media necessary for success. The Social Media Principles are from a chapter in my upcoming book and will be released shortly as an ebook and blog posts.
Social media and its Impacts on societyUrwa Shanza
Social Media has become an important part of our lives.Due to its ease of use it became popular in very short span of span.Although it gives a lot of benefits but its negative use can destroy the life of a person.he can be disturbed mentally or physically.Be sure,you are using social media for creative purpose.
The Friendship Circle: Building a Meaningful Social Media PresenceDEG Consulting
I was the Keynote Speaker at the Friendship Circle's national conference. The purpose was three-fold:
1) What is social media branding?
2) How will you all benefit?
3) 5 things you can do today!
Here's what the client said:
“Daniel’s social media presentation for Friendship Circle directors was exciting, engaging, and personable. He was well prepared and drove his message home while leaving everyone with actionable steps to make a difference in their marketing efforts. His presentation ... was considered the #1 highlight for many of the participants.”
Essay on Importance of Computer in Life for Students. Advantages and disadvantages of a computer Free Essay Example. Essay on Computer - YouTube. Computer science essay... Need a great example of essay on computer and its benefits? Check this ....
Networking does not just happen at an organized event, you can networking at any place and time. Learn how you can take your marketing to the next level with these on the go networking strategies.
Digital Authenticity and Discipleship St MARK's parents.pdfSr Nancy Usselmann
Living in a digital world can challenge our understanding of what it means to be human and to live the “good life” that God desires of us. Examining our own digital media use will help us to guide and support our youth to “put out into the deep” and find balance and hope by being authentic disciples of Christ in the digital age.
As a UX designer, Joe Bond is interested in using peer-to-peer mentorship as a primer for creating inclusive, active local design communities. He talks about his own experiences in creating communities to meet and learn from people that are solving meaningful problems in a variety of design disciplines and methodologies.
Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com
[NOTES] Organizing the World's Museum Social Media ManagersLori Byrd-McDevitt
NOTES for a presentation given by Lori Phillips and Ryan Dodge at Museum Computer Network in Dallas, 2014. The presentation highlights the collaboration and camaraderie that came out of the International Museum Social Media Managers Facebook group, and is offers a rationale for the value of collaborating more openly on a pan-institutional scale.
Coaching Digital Leaders Starts With Your SelfiePaul Brown
The following presentation was originally presented to college leadership education professionals at the LEAD365 Conference in Orlando Florida in November of 2015. This presentation provides an overview of the digital identity formation and digitized development of college students. Impacts on practice and education are discussed.
Convocation Speech, Northumbria University, 22 May 2010 by Isman TanuriIsman Tanuri
Convocation Speech by Northumbria University's Student Representative at Marketing Institute of Singapore's 43rd Graduation Ceremony. 22 May 2010
Written and delivered by: Isman Tanuri
Beyond the Business Card: Networking in a Digital AgeAliera Peterson
The rules of Professional Networking have changed! Come and spend an insightful & educational evening with your IMPACTjax peers while enjoying a presentation by representatives from Thomas Marketing Consulting and Dalton Agency. Arm yourself with tips, best practices and learn what pitfalls to avoid to take your networking to the next level!
What's Going On Behind The Screen With College Students - OLC InnovatePaul Brown
Originally presented at the Online Learning Consortium's (OLC) Innovate conference in New Orleans in April of 2016. Provides an overview of research on college students developmental and educational experiences online.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
Ecosystem Thinking and the Vacation Rental IndustryChris Heuer
Presented at Hawaii Life's VR Pro Day, this presentation reviews how we might take an ecosystem based approach to the industry for mutual benefit. Based on the concepts being developed into "Ecosystem Thinking" and applied to the Vacation Rental industry, this is a high level introductory overview and a call to action to VR Pro's to find ways to come together in collaborative, friendly competition to advance the industry and their own interests within it. Accompanying audio version coming soon.
Experience Design and your Customer's JourneyChris Heuer
The time has come for experience design now! More importantly, experience designed with purpose increases value creation exponentially. In this presentation, delivered on 19NOV2015 at #EEC15 in Bilbao Spain, Chris Heuer shares his story to discovering empathy, why he sees the current era of conscious capitalism as the biggest opportunity of our lifetimes and tools you can use to support such a radically customer centric strategy.
For too long we have accepted the market structure that exists without questioning it. I contend that by focusing on creating value by serving the market, instead of merely focusing on profits, society as a whole will be much better off and in fact, companies are likely to be more profitable as a result.
For too long we have accepted the market structure that exists without questioning it. I contend that by focusing on creating value by serving the market, instead of merely focusing on profits, society as a whole will be much better off and in fact, companies are likely to be more profitable as a result.
The Friendship Circle: Building a Meaningful Social Media PresenceDEG Consulting
I was the Keynote Speaker at the Friendship Circle's national conference. The purpose was three-fold:
1) What is social media branding?
2) How will you all benefit?
3) 5 things you can do today!
Here's what the client said:
“Daniel’s social media presentation for Friendship Circle directors was exciting, engaging, and personable. He was well prepared and drove his message home while leaving everyone with actionable steps to make a difference in their marketing efforts. His presentation ... was considered the #1 highlight for many of the participants.”
Essay on Importance of Computer in Life for Students. Advantages and disadvantages of a computer Free Essay Example. Essay on Computer - YouTube. Computer science essay... Need a great example of essay on computer and its benefits? Check this ....
Networking does not just happen at an organized event, you can networking at any place and time. Learn how you can take your marketing to the next level with these on the go networking strategies.
Digital Authenticity and Discipleship St MARK's parents.pdfSr Nancy Usselmann
Living in a digital world can challenge our understanding of what it means to be human and to live the “good life” that God desires of us. Examining our own digital media use will help us to guide and support our youth to “put out into the deep” and find balance and hope by being authentic disciples of Christ in the digital age.
As a UX designer, Joe Bond is interested in using peer-to-peer mentorship as a primer for creating inclusive, active local design communities. He talks about his own experiences in creating communities to meet and learn from people that are solving meaningful problems in a variety of design disciplines and methodologies.
Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com
[NOTES] Organizing the World's Museum Social Media ManagersLori Byrd-McDevitt
NOTES for a presentation given by Lori Phillips and Ryan Dodge at Museum Computer Network in Dallas, 2014. The presentation highlights the collaboration and camaraderie that came out of the International Museum Social Media Managers Facebook group, and is offers a rationale for the value of collaborating more openly on a pan-institutional scale.
Coaching Digital Leaders Starts With Your SelfiePaul Brown
The following presentation was originally presented to college leadership education professionals at the LEAD365 Conference in Orlando Florida in November of 2015. This presentation provides an overview of the digital identity formation and digitized development of college students. Impacts on practice and education are discussed.
Convocation Speech, Northumbria University, 22 May 2010 by Isman TanuriIsman Tanuri
Convocation Speech by Northumbria University's Student Representative at Marketing Institute of Singapore's 43rd Graduation Ceremony. 22 May 2010
Written and delivered by: Isman Tanuri
Beyond the Business Card: Networking in a Digital AgeAliera Peterson
The rules of Professional Networking have changed! Come and spend an insightful & educational evening with your IMPACTjax peers while enjoying a presentation by representatives from Thomas Marketing Consulting and Dalton Agency. Arm yourself with tips, best practices and learn what pitfalls to avoid to take your networking to the next level!
What's Going On Behind The Screen With College Students - OLC InnovatePaul Brown
Originally presented at the Online Learning Consortium's (OLC) Innovate conference in New Orleans in April of 2016. Provides an overview of research on college students developmental and educational experiences online.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
Ecosystem Thinking and the Vacation Rental IndustryChris Heuer
Presented at Hawaii Life's VR Pro Day, this presentation reviews how we might take an ecosystem based approach to the industry for mutual benefit. Based on the concepts being developed into "Ecosystem Thinking" and applied to the Vacation Rental industry, this is a high level introductory overview and a call to action to VR Pro's to find ways to come together in collaborative, friendly competition to advance the industry and their own interests within it. Accompanying audio version coming soon.
Experience Design and your Customer's JourneyChris Heuer
The time has come for experience design now! More importantly, experience designed with purpose increases value creation exponentially. In this presentation, delivered on 19NOV2015 at #EEC15 in Bilbao Spain, Chris Heuer shares his story to discovering empathy, why he sees the current era of conscious capitalism as the biggest opportunity of our lifetimes and tools you can use to support such a radically customer centric strategy.
For too long we have accepted the market structure that exists without questioning it. I contend that by focusing on creating value by serving the market, instead of merely focusing on profits, society as a whole will be much better off and in fact, companies are likely to be more profitable as a result.
For too long we have accepted the market structure that exists without questioning it. I contend that by focusing on creating value by serving the market, instead of merely focusing on profits, society as a whole will be much better off and in fact, companies are likely to be more profitable as a result.
Talking about social media getting real, delivering ROI and what that ROI means, both quantitatively and qualitatively. Money is a stored form of energy, so why not bring thermodynamics into this too....
This is a great outline of a deeper story, in fact, it might just be a chapter in my book. Wish I had more time to talk to all of it here in Stockholm, but am so thankful for the opportunity to focus on answering these key questions and getting this outline done. More information on this will be appearing on http://servethemarket.com/ in a month.
This is an update to my Social Media Principles presentation delivered at Social Media Club Workshop in Birmingham on April 27, 2009. In short, I believe that having the right attitude is essential to success in social media. What are those principles and why is it important for social media.
Chris and Kristie got to visit Hawaii. Here are some of the beautiful places and people they saw... This presentation is made available in a creative commons share and share alike non-commercial license.
The biggest challenge for traditional marketers in leveraging social media is that they apply the old ways of thinking to this new medium. In Conversations Aren't Marketing, we discuss some of the macro trends and strategies that are needed to be successful. Many thanks are due to The Conversation Group which contributed several slides here. I delivered this presentation on October 23, 2008 at the Social Media Club Workshop in Hawaii to start the day. We will have audio available soon...
This is a great introductory presentation on the use of social media and social networking for PR professionals. I delivered this to the PRSA San Francisco Chapter on the morning of June 26, 2008.
This is a deck that leads into a practical understanding of the value of tags. Definitely could use some more work, and the in room experience is what makes this fly...
Transforming the Heart of Business: Making Love @ WorkChris Heuer
A very simple presentation deck that accompanied my "talk" at BIL 2008 (the unconference held with TED in Monterey). The deck needs the audio in order to be understood, because it was a great discussion on what the challenges are and why this is really needed as a vision for a better tomorrow.
This probably won't make much sense without hearing the telling of it, but I was asked to share this by someone attending the Search Insider Summit where I gave this short presentation this morning, so here it is...
This is another variation of my work around the Social Media Playbook, a step forward in my book writing process. It needs some work still to make it prettier and tell the story, but I delivered it to the Social Media Club Workshop in Austin on November 6, 2007.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
What is Social Media?
1. What is Social Media?
A conversation and a discussion on the Social Media Principles
Chris Heuer
Creative Social Strategist and Coach
Founder, Social Media Club
3. My name is Chris, who are you?
Who is being taught social media in school right now?
4. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
5. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
6. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
7. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
8. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
How about Groundswell?
9. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
How about Groundswell?
What tools are you using?
10. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
How about Groundswell?
What tools are you using?
Facebook
11. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
How about Groundswell?
What tools are you using?
Facebook
MysSpce
12. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
How about Groundswell?
What tools are you using?
Facebook
MysSpce
Delicious
13. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
How about Groundswell?
What tools are you using?
Facebook
MysSpce
Delicious
Digg
14. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
How about Groundswell?
What tools are you using?
Facebook
MysSpce
Delicious
Digg
Blog
15. My name is Chris, who are you?
Who is being taught social media in school right now?
Who is expecting a life in business?
Who is going to be a social entrepreneur?
Who has teachers who are actually doing it and not just reading it
Who has read the cluetrain?
How about Groundswell?
What tools are you using?
Facebook
MysSpce
Delicious
Digg
Blog
Wiki
16. What do you really want to learn this morning?
What are the most
important questions
you want to have
answered on these
topics?
25. Welcome to the social world...
• Welcome to the era of conversation
26. Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
27. Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no
one cares
28. Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no
one cares
• People want to talk to people, not marketing and communications
professionals
29. Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no
one cares
• People want to talk to people, not marketing and communications
professionals
• The Cluetrain is well on its way to the future, are you on it?
http://cluetrain.com/
30. Social Media is tearing
down the walls that keep
us apart and changing
the rules that have kept
us from being human
inside our companies.
32. It’s not about pulling
levers & getting results
Being social is a way of thinking
from which you can create new
opportunities to talk WITH your
audiences and get the cash
register ringing BECAUSE you are
being helpful and focused on
them, not yourself
33. photo by Dave Gray - Xplane
http://flickr.com/photos/davegray/82865014/in/set-1776148/
It’s more art then science How do you use the brush?
50. Which is why I think these Social Media Principles
are where we must start.
51. Success in this next era, the network age, the social
age, the knowledge age requires you to change
your everything
52. Success in this next era, the network age, the social
age, the knowledge age requires you to change
your everything
• Attitude
53. Success in this next era, the network age, the social
age, the knowledge age requires you to change
your everything
• Attitude
• Perspective
54. Success in this next era, the network age, the social
age, the knowledge age requires you to change
your everything
• Attitude
• Perspective
• Philosophy
55. Success in this next era, the network age, the social
age, the knowledge age requires you to change
your everything
• Attitude
• Perspective
• Philosophy
• Understanding
56. Success in this next era, the network age, the social
age, the knowledge age requires you to change
your everything
• Attitude
• Perspective
• Philosophy
• Understanding
• Skillset
57. Great Products aren’t
sold, they’re bought
“Advertising is the tax you
pay for mediocre products.”
- Peter Hirshberg
Chairman,
The Conversation Group
photo by chris heuer
58. The Golden Rules of Marketing
1. Marketing is the work we do to match a company’s product or service with the
people or companies who will get the most value and/or satisfaction from it.
2. The best marketing is done during the product development process, where
the needs and desires of those who will use the product or service are
considered and designed into the product or service with an understanding of
the broader marketplace in which they will be sold. You can’t easily market a
product that was not well made, but the iPhone sells itself.
3. Marketing is not the transactional process with which it has become
associated despite its close proximity. If markets are indeed conversations,
then marketing is a series of conversations intended to serve the better
interests of the market. (David Weinberger has famously said ’somewhere
along the way marketing became what we did TO people’)
http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/
59. Markets, not Marketing
• Conversations Aren’t Marketing
• Talk With Your Customers, Not At Them
• Be of Service, Provide Real Value
• Don’t Just Listen to Customers, Hear Them
• Spend on Marketing, Invest in Support
• Make Customer Relationships Meaningful