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Harnessing the Power of Social Media Marketing discusses how social media has grown exponentially in recent years and is now a vital part of marketing strategy. It provides statistics on growth rates and user engagement for major platforms like Facebook, Twitter, YouTube. The document also gives tips on best practices for using each channel and case studies of companies that improved sales, traffic and brand awareness through social media campaigns.
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Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. While forms of social interaction have always existed, modern social media allows real-time sharing of information with broad audiences. Examples like Facebook, Twitter, YouTube and Wikipedia show that social media is highly relevant, with billions of active users and growing importance in how information is consumed and brands are perceived. Social media matters to business because consumers now research products online and businesses need to actively engage customers through these new channels.
Social Media: B2C to B2B
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
Social Media & Search (SEO) - Convergence of two marketing channels - why you...
Social Media & Search (SEO) - Convergence of two marketing channels - why you...e-storm international
In this presentation, we provide information about one of the reasons why social media has exploded. Also, we provide information about the convergence of social media with SEO.
Enjoy, if you want to add to this PPT, let us know and we can integrate your slides into it.International School Of Management How Social Media Plays A Major Role For M...
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Traditional Isn't Enough
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Affili@syd 6-08-10 facebook
Paul Borrud's Presentation from affili@syd 2010 - Australia's only conference dedicated to affiliate marketing
Do Facebook & Twitter work for Branding?
The document discusses the growing importance of social media and how people are using the internet as an essential tool for finding information. It notes that 94% of internet users search for information online and 70% of people in Spain believe what they read online. It then provides statistics on social media usage, especially Facebook, showing how popular and widely used it has become globally as a communication and engagement platform. It outlines the benefits brands can see from having a presence on Facebook and other social media sites, such as improved communication, engagement, awareness, and business results.
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National Social Media
- 1. Harnessing the Power of Social Media Marketing
- 3. Why Social Media Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 Nielson report, Global Faces and Networked Places, 2009 90 % of people trust recommendations from people they know 70 % of people trust recommendations from people they don’t know 300% The growth in the time spent on social networks 1 – 1 is the new marketing reality replacing 1 to many
- 6. Case Study Facebook is now Biggest Referral Site Increased Sales Improved Awareness Brand development
- 9. Case Study Created Awareness amongst thousands of travel critics and travel agents Over 1000 new visits per month New Sales http://www.nationalpositions.com/webinars/videoseo.html
- 11. Video Search Engine Optimization 30 second video production Video Keyword selection YouTube Channel setup and personalization Video upload Video tag optimization * * Ask us about our full Video SEO (VSEO) Packages Gain maximum visibility on YouTube as well as across multiple search engines
- 12. Case Study Dominates Vintage Guitars 174,442 Video Views 29,478 site visits 568% increase in traffic