Research involves systematically investigating a problem or question through objective and reliable methods. It aims to answer a specific question and build knowledge. Research objectives break the overall aim into steps of how it will be achieved and should be specific, measurable, achievable, realistic and time-constrained. Clearly defining the research aims and objectives makes the purpose and process clear for readers and helps ensure the research is focused. Research is important as it can build knowledge, increase awareness, support truths and find opportunities.

1. WHAT IS “RESEARCH”
ITS AIMS
OBJECTIVES
SIGNIFICANCE

2. WHAT IS “RESEARCH”
 “Research is the process of looking for a specific question in
an organized, objective, reliable way.”
 “Research is a pursuit of trust with the help of study,
observation, comparison and experiment, the search for
knowledge through objective and systematic method of
finding solutions to a problem.”

3. RESEARCH AIMS
 Your research aims are the answer to the question: ‘what are you doing?’.
 You need to clearly describe what your intentions are and what you hope to
achieve. These are your aims.
 Achievement of research aim provides answer to the research question
 Research aim specifies WHAT needs to be studied.
 You aims may be to test theory in a new empirical setting, derive new theory
entirely, construct a new data-set, replicate an existing study.

4. RESEARCH OBJECTIVES
 The objectives are the answer to the question ‘how are you doing it’.
 Research objectives refer to the goals or steps that you will take to
achieve your aims.
 Research objectives divide research aim into several parts and address
each part separately.
 Research objectives comprise a number of steps that address HOW
research aim will be achieved.
 Be SMART while writing research objectives.

5. RESEARCH OBJECTIVES
Be SMART:
 Specific: talk in a precise and clear way about what you are
going to do .
 Measurable: how will you know when you have achieved your
aim.
 Achievable: make sure that you aren’t overly ambitious.
 Realistic: recognize the time and resource constraints that come
with doing a PhD and don’t attempt to do too much.
 Time constrained: determine when each objective needs to be
completed

6. IMPORTANCE OF AIMS & OBJECTIVES WITH EXAMPLE
 If you build a house without foundations it is pretty obvious what will happen. It will
collapse.
 Your thesis is the same; fail to build the foundations and your thesis just won’t work.
 If you write your aims and objectives clearly then you will make your reader’s life easier.
A lot of students fail to clearly articulate their aims and objectives because they are not
sure themselves what they actually are.
 The truth is that if you struggle to explain in simple terms what your research is on
and why it matters, you may need to refine your aims and objectives to make them
more concise.

7. IMPORTANCE/ SIGNIFICANCE OF RESEARCH
 A Tool for Building Knowledge and for Facilitating Learning.
 Means to Understand Various Issues and Increase Public Awareness.
 A Way to Prove Lies and to Support Truths.
 Means to Find, Gauge, and Seize Opportunities
 Nourishment and Exercise for the Mind.
 It is a self-learning experience.
 A Seed to Love Reading, Writing, Analyzing, and Sharing Valuable
Information

8. CONCLUSION
Research is basically the creation of new knowledge and/or the use of
existing knowledge in a new and creative way so as to generate new
concepts, methodologies and understandings. This could include
synthesis and analysis of previous research to the extent that it leads to
new and creative outcomes. Moreover, research requires aims and
objectives in order to make your point clear and understandable to reader
as well. In addition, research involves systematic investigation of
phenomena of both information gathering and theory testing. Research
should base on facts and authentic information which has been collected
from different people, areas and many other sources. Research should be
objectively concluded in order to avoid biasness and to reveal the true
knowledge of the research objective.

9. THANK YOU!