This document discusses rapid prototyping and its benefits over traditional software development. Rapid prototyping allows building clickable prototypes quickly (within a week) to get early user feedback, reduce risks and costs, and bring complex designs to life. It provides an interactive experience to help stakeholders understand designs better. While prototypes may lack database storage or some features, rapid prototyping helps test concepts before full development and ensures projects are on the right track earlier. Custom apps developed through rapid prototyping offer ownership of source code and support packages.