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Research Methodology
Session 11
Research Design
Sampling
Latest Schedule (1)
Date Tuesday/
Wednesday
Friday
19 - 23 April RP
Presentation
Academic Writing
9.00
26 – 30 April
Sampling
Ethical Clearance
Lit Review due
3 – 7 May Presentations
IBM Awards
Evening
10 – 14 May
RP due
Lecture on EC
TEDx
Latest Schedule (2)
Date RM Exams
17 - 21 May EC (19 May)
24 - 28 May
HRMG (24
May)
MIS (27 May)
31 May - 4 June
SE (2 June)
Medical (4 June)
7 - 11 June
EC Corrections
(11 June)
Recap
 Assignments
 Language feedback
 Language self-reflection
 Structural PS -> RO -> RQ
 Sub-problems => hypotheses / research
questions
 Presentation
 Participation
 Feedback
Preview
 Sekaran Ch 10
 Sampling
 Final research proposal assignment
 Ethical Clearance assignment
 Preparation for 3 – 7 May session
 Proposal presentation
Acknowledgments to Uma Sekaran
Acknowledgments to Uma Sekaran
Acknowledgments to Uma Sekaran
Probability Sampling
Simple
Random
Sampling
Systematic
Random
Sampling
Stratified
Random
Sampling
Cluster
Sampling
Proportional
Sampling
Nonproportional
Sampling
Sampling Techniques
Advantage: When done correctly, a small percentage of the
population can be selected which saves both time and money
without sacrificing accuracy.
Disadvantage: Population characteristics may be over- or
under-represented, leading to a generalization of results beyond
the characteristics of the sample. This puts the validity at risk.
Acknowledgments to Gill Hendry
Acknowledgments to Uma Sekaran
Nonprobability
Sampling
Convenience
Sampling
Purposeful
Sampling
Quota
Sampling
Disadvantages:
• The generalizability of the findings are limited to the
characteristics of the subjects in the sample.
• The sample may be biased.
Advantages:
• Easy to administer
• Less costly and time consuming
Acknowledgments to Gill Hendry
• Snowball sampling
Acknowledgments to Uma Sekaran
Acknowledgments to Uma Sekaran
Sekaran Ch 10 Exercises
 Ex 1
 Ex 10
Research Proposal
Assessment Criteria (1)
 The research proposal (RP) is formulated
clearly
 The RP contains a proper title page
 The RP contains a proper table of contents
 The presentation of the RP complies with
academic standards
 The RP contains an appropriate brief
introduction
Research Proposal
Assessment Criteria (2)
 The context of the research project is
presented concisely and clearly in the RP
 The RP contains a proper problem
statement
 The RP contains properly formulated
objectives derived from the PS
 A preliminary literature review places this
study within a broader research context
Research Proposal
Assessment Criteria (3)
 The RP concisely outlines how the final
literature survey will be conducted
 The RP contains tentative critical questions
aligned with the PS and objectives
 The RP concisely states why the research
is important for the discipline
 The RP outlines what research
methodology will be employed
Research Proposal
Assessment Criteria (4)
 The RP clearly states how the research will
comply with ethical requirements
 The RP clearly states how respondents /
interviewees will be selected
 The RP briefly states how primary data will
be analysed
 The RP clearly states which factors would
require limitation of validity of results
Research Proposal
Assessment Criteria (5)
 The RP contains a glossary of terms
 The RP provides a research timeline
 The RP includes a realistic budget
 The RP contains an appropriate
bibliography (e.g. key articles & research
methodology references)
Sampling in your Project
 Population and approximate size
 Sampling choice
 Sample size
 For your study
Ethical Clearance
Things to do
 Design draft questionnaire / interview
 Submit for comment
 Sent for statistical feedback after EC approved
 Complete EC form – extract from RP
 Informed consent letter
 Templates provided – adapt
 Letters
 Questionnaire
Ethical Clearance
Assessment Criteria (1)
 The research instrument (RI) is formulated
in concise and lucid academic language
 The questions in the RI are based on the
critical research questions of the project
 The RI solicits appropriate types of
information
 The questionnaire uses the appropriate
measurement scales
Ethical Clearance
Assessment Criteria (2)
 The RI is presented in an aesthetically
pleasing manner
 The RI is designed specifically with
respondents in mind
 The letter of informed consent complies
with UKZN ethical clearance research
principles
Ethical Clearance
Assessment Criteria (3)
 The RI presents questions in an
appropriate order (e.g. sensitive questions
last)
 The ethical clearance application form has
been completed correctly
Next Session 3 - 7 May
 Research proposal presentations
 Supervisors present
 10 minutes max plus questions/comment
 Participation assessed
 Pre-load presentations 20 minutes before start

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Rm 11 sampling By uma sekaran

  • 2. Latest Schedule (1) Date Tuesday/ Wednesday Friday 19 - 23 April RP Presentation Academic Writing 9.00 26 – 30 April Sampling Ethical Clearance Lit Review due 3 – 7 May Presentations IBM Awards Evening 10 – 14 May RP due Lecture on EC TEDx
  • 3. Latest Schedule (2) Date RM Exams 17 - 21 May EC (19 May) 24 - 28 May HRMG (24 May) MIS (27 May) 31 May - 4 June SE (2 June) Medical (4 June) 7 - 11 June EC Corrections (11 June)
  • 4. Recap  Assignments  Language feedback  Language self-reflection  Structural PS -> RO -> RQ  Sub-problems => hypotheses / research questions  Presentation  Participation  Feedback
  • 5. Preview  Sekaran Ch 10  Sampling  Final research proposal assignment  Ethical Clearance assignment  Preparation for 3 – 7 May session  Proposal presentation
  • 9. Probability Sampling Simple Random Sampling Systematic Random Sampling Stratified Random Sampling Cluster Sampling Proportional Sampling Nonproportional Sampling Sampling Techniques Advantage: When done correctly, a small percentage of the population can be selected which saves both time and money without sacrificing accuracy. Disadvantage: Population characteristics may be over- or under-represented, leading to a generalization of results beyond the characteristics of the sample. This puts the validity at risk. Acknowledgments to Gill Hendry
  • 11. Nonprobability Sampling Convenience Sampling Purposeful Sampling Quota Sampling Disadvantages: • The generalizability of the findings are limited to the characteristics of the subjects in the sample. • The sample may be biased. Advantages: • Easy to administer • Less costly and time consuming Acknowledgments to Gill Hendry • Snowball sampling
  • 14. Sekaran Ch 10 Exercises  Ex 1  Ex 10
  • 15. Research Proposal Assessment Criteria (1)  The research proposal (RP) is formulated clearly  The RP contains a proper title page  The RP contains a proper table of contents  The presentation of the RP complies with academic standards  The RP contains an appropriate brief introduction
  • 16. Research Proposal Assessment Criteria (2)  The context of the research project is presented concisely and clearly in the RP  The RP contains a proper problem statement  The RP contains properly formulated objectives derived from the PS  A preliminary literature review places this study within a broader research context
  • 17. Research Proposal Assessment Criteria (3)  The RP concisely outlines how the final literature survey will be conducted  The RP contains tentative critical questions aligned with the PS and objectives  The RP concisely states why the research is important for the discipline  The RP outlines what research methodology will be employed
  • 18. Research Proposal Assessment Criteria (4)  The RP clearly states how the research will comply with ethical requirements  The RP clearly states how respondents / interviewees will be selected  The RP briefly states how primary data will be analysed  The RP clearly states which factors would require limitation of validity of results
  • 19. Research Proposal Assessment Criteria (5)  The RP contains a glossary of terms  The RP provides a research timeline  The RP includes a realistic budget  The RP contains an appropriate bibliography (e.g. key articles & research methodology references)
  • 20. Sampling in your Project  Population and approximate size  Sampling choice  Sample size  For your study
  • 21. Ethical Clearance Things to do  Design draft questionnaire / interview  Submit for comment  Sent for statistical feedback after EC approved  Complete EC form – extract from RP  Informed consent letter  Templates provided – adapt  Letters  Questionnaire
  • 22. Ethical Clearance Assessment Criteria (1)  The research instrument (RI) is formulated in concise and lucid academic language  The questions in the RI are based on the critical research questions of the project  The RI solicits appropriate types of information  The questionnaire uses the appropriate measurement scales
  • 23. Ethical Clearance Assessment Criteria (2)  The RI is presented in an aesthetically pleasing manner  The RI is designed specifically with respondents in mind  The letter of informed consent complies with UKZN ethical clearance research principles
  • 24. Ethical Clearance Assessment Criteria (3)  The RI presents questions in an appropriate order (e.g. sensitive questions last)  The ethical clearance application form has been completed correctly
  • 25. Next Session 3 - 7 May  Research proposal presentations  Supervisors present  10 minutes max plus questions/comment  Participation assessed  Pre-load presentations 20 minutes before start