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Cuesent
May 18th, 2012 | Bangalore, India
All information, ideas, strategies and concepts explained or
     detailed in this report is exclusive intellectual property of
     AliveNow. This proposal and its contents are only for the senior
     management and the marketing team of Cuesent. This proposal
     CANNOT be shared with any other entity, in full or part, and in
     any shape or form. Unfortunate experiences from previous
     proposals shared with companies force us to mention that: Ideas,
     strategies and concepts shared by AliveNow of how a particular
     brand can leverage social media CANNOT be copied as is and
     executed by another agency. We appreciate your compliance.
     Thank you.


02
Cuesent Social Media Strategy: A Birds Eye View

     PRIMARY OBJECTIVES
     OF THE SOCIAL MEDIA      Stage 1
          STRATEGY
                                             Facebook: A fully functional
                                             Facebook page with many
     • Promote/Inform                        features and uses.
                                             Twitter: A twitter page
     • Educate                               where we tweet regularly.
     • Engage
     • Listen & Learn

                                             - foursquare
     SOCIAL PLATFORMS?                       - Viral videos & YouTube
     Facebook, Twitter,       Stage 2        - E-mail Marketing
     YouTube , foursquare   (Mar/Apr 2012)
     & E-mail Marketing

03
Cuesent Facebook page
For Cuesent engagement on Facebook, there are five critical aspects. We will go over each
in the presentation:

       Content &      Content & Communication: What will be the tone of communication, what
     Communication    wall updates will be made, how will the interaction be?


     Applications,    Apps, tabs & design: What are the various applications and custom tabs that
     tabs & design    will be deployed on the Facebook page?


       Contests &     Contests & engagement: How will we engage and interact with fans on
                      Facebook? What types of relevant contests, sweepstakes, etc can we have?
      Engagement
                      Content Moderation: How will we make sure the brand page is clean, has no
       Content
                      negative comments, no profanity and everyone adheres to any guidelines set
      Moderation      by us.

                      IMPORTANT - Ads & marketing: How will we target audience using Facebook
        Ads &
                      Ads? What is the reach on Facebook for our audience and how much will this
       Marketing      cost based demographics targeted?

04
3
Cuesent Facebook page
       Content &          Apps, tabs &          Contests &         Content          Ads &
     Communication          design             Engagement         Moderation       Marketing


     • The most important piece of any social media strategy is content.
       Having quality content is critical for the Cuesent Facebook page. On
       the next slide, we discuss what the direction and tone of
       communication will be.
     •   Through our experience we know what status updates work and what don’t, what
         gets more likes and comments, etc. We have studied the Facebook EDGE ranking
         systems & know how to make good updates.
     •   We plan to have approximately 8-10 updates a week, which works out to 1-2
         updates a day. They will vary from informational to sales to educative updates.
     •   Mechanism: We always plan in advance for Facebook updates. Our mechanism is
         simple, the content writing team will create a “content bank” which is basically a
         stream of updates for 2 weeks (so about 20 updates). These will be used once
         approved by your team.



05
Cuesent Facebook page
       Content &            Apps, tabs &           Contests &          Content           Ads &
     Communication            design              Engagement          Moderation        Marketing

 • Content and updates on the page will primarily be about:
        – Talk about the solutions offered by Cuesent.
        – Share updates on the importance of CRM.
        – Share success stories of companies/brands who have implemented the products/services
          from Cuesent.
        – Share relevant articles about CRM and any big news and updates in the CRM industry
        – Share regular updates about the importance of CRM and how CRM helps companies, etc
        – To make the page engaging, we can also share some funny and quirky updates related to
          Customer Relationship Management
        – Any updates from Cuesent's blog.
        – Any updates about Cuesent news and press releases.
        – Replying to queries, answering questions, facilitating debate and more.




06
Cuesent Facebook page
       Content &                 Apps, tabs &               Contests &             Content               Ads &
     Communication                 design                  Engagement             Moderation            Marketing

     Having top quality, well designed and efficiently functioning applications and
     tabs on the Facebook page is critical for good communication, engagement and
     brand presence. With lot’s of information to share about Cuesent, we plan to
     have quite a few tabs and applications with these details. Some of the tabs that
     will be present on the Cuesent Facebook page are:
     • Welcome to Cuesent!: This tab will be the landing page tab or the welcome tab. With a nice message
       welcoming the user and asking them to Like the page for more information. The welcome page will briefly
       showcase the various CRM solutions offered at Cuesent.

        Client Sample 1: https://www.facebook.com/iris.home.fragrances/app_248036551951629
        (Landing page with Auto Slides.)

        Client Sample 2: https://www.facebook.com/AditiTechnologies/app_333994206627126
        (Landing page with Links and embedded video).




07
Cuesent Facebook page
       Content &                Apps, tabs &              Contests &            Content              Ads &
     Communication                design                 Engagement            Moderation           Marketing
     • Cuesent Products: A really well designed application that showcases all the CRM products of Cuesent, we
       will share complete details on the products and an option for the fan to contact us right from Facebook.

     • CRM Solutions DEMO: A application on Facebook where we will showcase the CRM Solutions Demo on
       Facebook itself.

     • Careers: A Custom application on Facebook, where we will showcase all the current Job openings at
       Cuesent and the HR Team will have the ability to Add a new Job, Edit/Delete an existing job and the fan
       will have the ability to apply and upload his resume for any Job.
       SAMPLE APP: https://www.facebook.com/AditiTechnologies/app_142825142495663

     • Contact US: A custom tab/application on the Facebook page where a Cuesent Facebook fan contact the
       Cuesent team by filling out a simple form.
       SAMPLE APP: https://www.facebook.com/InternetShowME/app_271343562944246?ref=ts

     • Contest Tabs: A exclusive tab on Facebook for any contests we have for fans.

     • More tabs/application: These are just a sampling of the various tabs that we plan to have. Once we begin
       working with your team, we can come up with more tab and application ideas.


08
Cuesent Facebook page
       Content &              Apps, tabs &              Contests &            Content              Ads &
     Communication              design                 Engagement            Moderation           Marketing

     Having regular contests is another important aspect of the Facebook strategy.
     We will come up with contest ideas and execute them fully on Facebook. We will
     make sure that contests:
     – Are relevant and have some relationship with the brand (not random contests like: tell us who
     will win the IPL and win something.)
     – Are fun and engaging to take part in and incorporate the social aspect.
     – Have meaningful incentives for fans to invest time and take part in the contest.
     We will brainstorm with your team and come up with ideas for contests, we’ve executed some awesome
     contests for many brands that we’ve worked with.




09
Cuesent Facebook page
       Content &             Apps, tabs &             Contests &           Content             Ads &
     Communication             design                Engagement           Moderation          Marketing

     Content moderation and flagging of spam, unwanted ads,
     misleading comments, profanity, etc, will be monitored regularly
     by us and will be dealt with it.
     - Using the keyword blocker, we can first put the few keywords (like competitors, etc) so that those
     names are never mentioned on your Facebook page.
     - Next, we will set the profanity blocker to the highest level so that no profanity is allowed and
     those comments will not even get posted.
     - The default wall will have posts only by Cuesent, so if an individual has to see posts by others,
     they will have to click on “recent updates.”
     - Our team will also monitor comments on a regular basis (everyday), and reply to queries, answer
     any doubts, etc.
     - Also, we will always approach the method of - Engage and reply first, ban later. If a fan is
     repeatedly posting negative and misleading comments on the page, we can ban them.
     - We will also be in constant touch with the Cuesent marketing team if there are
       any serious issues and will work together to resolve them.

10
Cuesent Facebook page
       Content &             Apps, tabs &           Contests &         Content           Ads &
     Communication             design              Engagement         Moderation        Marketing


         IMPORTANT: Facebook Ads are extremely crucial for the brand
         and is a must to see a healthy increase in the fan base.
     •    Besides increasing the fan base organically (through contests, interactions, in store
          integrations, friend referrals, etc) it’s important to have a Facebook ad campaigns.
     •    Within six months we can have 50,000 to 1,00,000 fans (or more) on the
          Facebook page and that will only be possible with a good budget for
          Facebook Ads.
     •    We have executed over 200 ad campaigns on Facebook for various brands and have
          achieved some of the industry’s best ROI on Ad spends.
     •    With the ability to target Facebook ads based on age, location, gender and common
          likes, we can achieve tremendous results via Facebook ads for the Cuesent Facebook
          page. We share details of what budget would be ideal over the next few months to
          start off with and target details.


11
Cuesent Facebook Ad Spends Targets

     TARGET           PLANNED AD SPEND                    APPROXIMATE TARGETS ACHIEVABLE
     DEMOGRAPHIC      (Over the first 6 month period)     (No. of Facebook fans or likes)


     INDIA:
     Relevant         OPTION 1: Spending Rs.1 Lakh over   OPTION 1 - 9,000 to 10,000 fans
                      a 6 month period.
     audience who
     are related to   OPTION 2: Spending Rs.5 Lakh’s      OPTION 2 - 45,000 to 50,000 fans
     CRM in some      over a 6 month period.

     way, and         OPTION 3: Spending Rs. 10 Lakh’s
                                                          OPTION 3 - 95,000 to 1,00,000 fans
     potential        over a 6 month period.
     customers.


     OUR              Rs. 5 Lakh’s in 6 months in         Will achieve about 45k to 50k fans by
     SUGGESTION       ten batches of 50k.                 the end of a six month period.



12
Comprehensive Social Media Analytics
for all Social Media Sites
                                  We provide detailed analytics and
                                  traffic statistics of the social media
                                  sites that you go live on.
                                  Information about number of hits,
                                  traffic fluctuation, source of traffic,
                                  key words, basic visitor profile,
                                  bounce rates, time spent on site,
                                  number of new visits, new fans on
                                  Facebook, unique visits, number of
                                  tweets and re-tweets, number of
                                  followers, and much more.
                                  Information is provided for the blog,
                                  Facebook, twitter and YouTube. Few
                                  snapshots of a sample report are
                                  given here.



13
Cuesent on Twitter
                        Retweets,           Replying &
     Regular Tweets
                       @mentions, etc        listening

     A twitter page for Cuesent will be created, designed & maintained by
     AliveNow.

     • Twitter pages can be used for Cuesent in many ways: To communicate
     about the product, to use it as a customer service tool, make press releases,
     and more. Tweets will reflect many of the updates make on Facebook too.
     • To increase following on twitter, we will engage fans and incorporate
     contest ideas on a regular basis. We monitor tweets on a real time basis so we
     regularly use retweets, @mentions, hash-tags, etc, so that followers know we
     are conversing with them and listening to them, hence increasing brand
     loyalty.
     • We will also regularly “listen” to twitter followers and respond or
     acknowledge if there are any queries or questions.



14
Cuesent Social Media - Stage 2
                           YouTube &
     E-mail Marketing
                           Viral Videos

                        E-mail Marketing: We provide one of the most comprehensive e-
                        mail marketing solutions with tons of features like E-mail analytics,
                        list management, subscription forms, Facebook integration, auto
                        responding, personalization, campaign archives, social sharing and
                        much more. We can begin e-mail campaigns and e-mail marketing
                        once we have a healthy email database.
                        Details: http://on.fb.me/AliveNow-EmailMarketingSimplified

                        YouTube and Viral Videos: We have strategic tie ups with viral
                        video production companies and have worked on projects before
                        (video links can be shared upon request). Based budget allowances
                        we can come up with strategies and brainstorm with your team
                        and the video team to come up with a viral video series that can be
                        shared on YouTube and Facebook.



15
Cuesent Social Media - Commercials
       Cuesent Social
                                     Monthly retainer
          Media                                                                  Notes
                               (before any applicable taxes)
       Management
                        1st Month: Setup, design, development
     Comprehensive                                                       - Service tax of
                        and launch: Rs. 85,000/-
     Facebook                                                            12.36% applicable.
     management                                                          - NOT applicable on
                        Retainer from 2nd Month onwards:                 Ad budgets.
     (Stage 1)
                        Rs. 60,000/- per month all inclusive


     Suggested          1st Month : As we launch the Facebook page, we would suggest an ad
                        spend budget on Facebook of Rs. 50K in the first 30-day period.
     Facebook Ad
     budgets with       Remaining months: Over a the remaining 5 months we can spend
     targets.           another Rs.4.5 Lakhs and at the end of a 6 month period, after spending
                        Rs. 5 Lakhs, we will be at approximately 45k – 50k fans.




16
Who’ll be managing the Cuesent account?
 Adhvith Dhuddu           Vishnu Ram         Ankur Baneerjee        Raghvendra Singh


     Adhvith Dhuddu: The founder and CEO of AliveNow, he will be one of the co-
     leads on the account. Will be responsible for overall social strategy and will
     overlook the account with the Cuesent team.
     Vishnu Ram: Senior Social Media Strategist at AliveNow, will be the co-lead on
     the account. Will be responsible for all day-to-day updates, queries, etc. Over
     three years of experience in social media account management - has managed
     accounts of Hard Rock, MOFILM, etc.
     Ankur Baneerjee: Lead Designer at AliveNow. Will be responsible for all design
     initiatives on Facebook, twitter, blogger, etc. Widespread experience in design,
     particularly design related to the web and social media.
     Ragahvendra Singh: Lead Developer at AliveNow. Will be responsible for all
     Facebook applications, tabs, optimization, etc. Over 1 year of experience in
     development.

17
Some of the brands we’ve worked with on social media




                                                                             and many more!
For a complete client list of our clients, please visit our Facebook page:
http://www.facebook.com/AliveNowInc
Laurels & Recognition for AliveNow
                  • Businessworld magazine picked AliveNow
                    as one of India’s 25 hottest young
                    startups for 2011.
                  • Shortlisted for British Council’s Young
                    Creative Entrepreneur award in 2011.
                  • Winner of the NASSCOM EMERGE 50 -
                    League of 10 award.
                  • Showcased in ET NOW’s Pioneering Spirit
                    program.
                  • Our CEO has been quoted several times
                    in the Economic Times, Business
                    Standard on social media related topics.
                  • Many articles related to social media and
                    entrepreneurship have been featured in
                    DNA, Hindu Business Line, Deccan
                    Herald, AllFacebook, etc.
ppt4

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ppt4

  • 1. Cuesent May 18th, 2012 | Bangalore, India
  • 2. All information, ideas, strategies and concepts explained or detailed in this report is exclusive intellectual property of AliveNow. This proposal and its contents are only for the senior management and the marketing team of Cuesent. This proposal CANNOT be shared with any other entity, in full or part, and in any shape or form. Unfortunate experiences from previous proposals shared with companies force us to mention that: Ideas, strategies and concepts shared by AliveNow of how a particular brand can leverage social media CANNOT be copied as is and executed by another agency. We appreciate your compliance. Thank you. 02
  • 3. Cuesent Social Media Strategy: A Birds Eye View PRIMARY OBJECTIVES OF THE SOCIAL MEDIA Stage 1 STRATEGY Facebook: A fully functional Facebook page with many • Promote/Inform features and uses. Twitter: A twitter page • Educate where we tweet regularly. • Engage • Listen & Learn - foursquare SOCIAL PLATFORMS? - Viral videos & YouTube Facebook, Twitter, Stage 2 - E-mail Marketing YouTube , foursquare (Mar/Apr 2012) & E-mail Marketing 03
  • 4. Cuesent Facebook page For Cuesent engagement on Facebook, there are five critical aspects. We will go over each in the presentation: Content & Content & Communication: What will be the tone of communication, what Communication wall updates will be made, how will the interaction be? Applications, Apps, tabs & design: What are the various applications and custom tabs that tabs & design will be deployed on the Facebook page? Contests & Contests & engagement: How will we engage and interact with fans on Facebook? What types of relevant contests, sweepstakes, etc can we have? Engagement Content Moderation: How will we make sure the brand page is clean, has no Content negative comments, no profanity and everyone adheres to any guidelines set Moderation by us. IMPORTANT - Ads & marketing: How will we target audience using Facebook Ads & Ads? What is the reach on Facebook for our audience and how much will this Marketing cost based demographics targeted? 04 3
  • 5. Cuesent Facebook page Content & Apps, tabs & Contests & Content Ads & Communication design Engagement Moderation Marketing • The most important piece of any social media strategy is content. Having quality content is critical for the Cuesent Facebook page. On the next slide, we discuss what the direction and tone of communication will be. • Through our experience we know what status updates work and what don’t, what gets more likes and comments, etc. We have studied the Facebook EDGE ranking systems & know how to make good updates. • We plan to have approximately 8-10 updates a week, which works out to 1-2 updates a day. They will vary from informational to sales to educative updates. • Mechanism: We always plan in advance for Facebook updates. Our mechanism is simple, the content writing team will create a “content bank” which is basically a stream of updates for 2 weeks (so about 20 updates). These will be used once approved by your team. 05
  • 6. Cuesent Facebook page Content & Apps, tabs & Contests & Content Ads & Communication design Engagement Moderation Marketing • Content and updates on the page will primarily be about: – Talk about the solutions offered by Cuesent. – Share updates on the importance of CRM. – Share success stories of companies/brands who have implemented the products/services from Cuesent. – Share relevant articles about CRM and any big news and updates in the CRM industry – Share regular updates about the importance of CRM and how CRM helps companies, etc – To make the page engaging, we can also share some funny and quirky updates related to Customer Relationship Management – Any updates from Cuesent's blog. – Any updates about Cuesent news and press releases. – Replying to queries, answering questions, facilitating debate and more. 06
  • 7. Cuesent Facebook page Content & Apps, tabs & Contests & Content Ads & Communication design Engagement Moderation Marketing Having top quality, well designed and efficiently functioning applications and tabs on the Facebook page is critical for good communication, engagement and brand presence. With lot’s of information to share about Cuesent, we plan to have quite a few tabs and applications with these details. Some of the tabs that will be present on the Cuesent Facebook page are: • Welcome to Cuesent!: This tab will be the landing page tab or the welcome tab. With a nice message welcoming the user and asking them to Like the page for more information. The welcome page will briefly showcase the various CRM solutions offered at Cuesent. Client Sample 1: https://www.facebook.com/iris.home.fragrances/app_248036551951629 (Landing page with Auto Slides.) Client Sample 2: https://www.facebook.com/AditiTechnologies/app_333994206627126 (Landing page with Links and embedded video). 07
  • 8. Cuesent Facebook page Content & Apps, tabs & Contests & Content Ads & Communication design Engagement Moderation Marketing • Cuesent Products: A really well designed application that showcases all the CRM products of Cuesent, we will share complete details on the products and an option for the fan to contact us right from Facebook. • CRM Solutions DEMO: A application on Facebook where we will showcase the CRM Solutions Demo on Facebook itself. • Careers: A Custom application on Facebook, where we will showcase all the current Job openings at Cuesent and the HR Team will have the ability to Add a new Job, Edit/Delete an existing job and the fan will have the ability to apply and upload his resume for any Job. SAMPLE APP: https://www.facebook.com/AditiTechnologies/app_142825142495663 • Contact US: A custom tab/application on the Facebook page where a Cuesent Facebook fan contact the Cuesent team by filling out a simple form. SAMPLE APP: https://www.facebook.com/InternetShowME/app_271343562944246?ref=ts • Contest Tabs: A exclusive tab on Facebook for any contests we have for fans. • More tabs/application: These are just a sampling of the various tabs that we plan to have. Once we begin working with your team, we can come up with more tab and application ideas. 08
  • 9. Cuesent Facebook page Content & Apps, tabs & Contests & Content Ads & Communication design Engagement Moderation Marketing Having regular contests is another important aspect of the Facebook strategy. We will come up with contest ideas and execute them fully on Facebook. We will make sure that contests: – Are relevant and have some relationship with the brand (not random contests like: tell us who will win the IPL and win something.) – Are fun and engaging to take part in and incorporate the social aspect. – Have meaningful incentives for fans to invest time and take part in the contest. We will brainstorm with your team and come up with ideas for contests, we’ve executed some awesome contests for many brands that we’ve worked with. 09
  • 10. Cuesent Facebook page Content & Apps, tabs & Contests & Content Ads & Communication design Engagement Moderation Marketing Content moderation and flagging of spam, unwanted ads, misleading comments, profanity, etc, will be monitored regularly by us and will be dealt with it. - Using the keyword blocker, we can first put the few keywords (like competitors, etc) so that those names are never mentioned on your Facebook page. - Next, we will set the profanity blocker to the highest level so that no profanity is allowed and those comments will not even get posted. - The default wall will have posts only by Cuesent, so if an individual has to see posts by others, they will have to click on “recent updates.” - Our team will also monitor comments on a regular basis (everyday), and reply to queries, answer any doubts, etc. - Also, we will always approach the method of - Engage and reply first, ban later. If a fan is repeatedly posting negative and misleading comments on the page, we can ban them. - We will also be in constant touch with the Cuesent marketing team if there are any serious issues and will work together to resolve them. 10
  • 11. Cuesent Facebook page Content & Apps, tabs & Contests & Content Ads & Communication design Engagement Moderation Marketing IMPORTANT: Facebook Ads are extremely crucial for the brand and is a must to see a healthy increase in the fan base. • Besides increasing the fan base organically (through contests, interactions, in store integrations, friend referrals, etc) it’s important to have a Facebook ad campaigns. • Within six months we can have 50,000 to 1,00,000 fans (or more) on the Facebook page and that will only be possible with a good budget for Facebook Ads. • We have executed over 200 ad campaigns on Facebook for various brands and have achieved some of the industry’s best ROI on Ad spends. • With the ability to target Facebook ads based on age, location, gender and common likes, we can achieve tremendous results via Facebook ads for the Cuesent Facebook page. We share details of what budget would be ideal over the next few months to start off with and target details. 11
  • 12. Cuesent Facebook Ad Spends Targets TARGET PLANNED AD SPEND APPROXIMATE TARGETS ACHIEVABLE DEMOGRAPHIC (Over the first 6 month period) (No. of Facebook fans or likes) INDIA: Relevant OPTION 1: Spending Rs.1 Lakh over OPTION 1 - 9,000 to 10,000 fans a 6 month period. audience who are related to OPTION 2: Spending Rs.5 Lakh’s OPTION 2 - 45,000 to 50,000 fans CRM in some over a 6 month period. way, and OPTION 3: Spending Rs. 10 Lakh’s OPTION 3 - 95,000 to 1,00,000 fans potential over a 6 month period. customers. OUR Rs. 5 Lakh’s in 6 months in Will achieve about 45k to 50k fans by SUGGESTION ten batches of 50k. the end of a six month period. 12
  • 13. Comprehensive Social Media Analytics for all Social Media Sites We provide detailed analytics and traffic statistics of the social media sites that you go live on. Information about number of hits, traffic fluctuation, source of traffic, key words, basic visitor profile, bounce rates, time spent on site, number of new visits, new fans on Facebook, unique visits, number of tweets and re-tweets, number of followers, and much more. Information is provided for the blog, Facebook, twitter and YouTube. Few snapshots of a sample report are given here. 13
  • 14. Cuesent on Twitter Retweets, Replying & Regular Tweets @mentions, etc listening A twitter page for Cuesent will be created, designed & maintained by AliveNow. • Twitter pages can be used for Cuesent in many ways: To communicate about the product, to use it as a customer service tool, make press releases, and more. Tweets will reflect many of the updates make on Facebook too. • To increase following on twitter, we will engage fans and incorporate contest ideas on a regular basis. We monitor tweets on a real time basis so we regularly use retweets, @mentions, hash-tags, etc, so that followers know we are conversing with them and listening to them, hence increasing brand loyalty. • We will also regularly “listen” to twitter followers and respond or acknowledge if there are any queries or questions. 14
  • 15. Cuesent Social Media - Stage 2 YouTube & E-mail Marketing Viral Videos E-mail Marketing: We provide one of the most comprehensive e- mail marketing solutions with tons of features like E-mail analytics, list management, subscription forms, Facebook integration, auto responding, personalization, campaign archives, social sharing and much more. We can begin e-mail campaigns and e-mail marketing once we have a healthy email database. Details: http://on.fb.me/AliveNow-EmailMarketingSimplified YouTube and Viral Videos: We have strategic tie ups with viral video production companies and have worked on projects before (video links can be shared upon request). Based budget allowances we can come up with strategies and brainstorm with your team and the video team to come up with a viral video series that can be shared on YouTube and Facebook. 15
  • 16. Cuesent Social Media - Commercials Cuesent Social Monthly retainer Media Notes (before any applicable taxes) Management 1st Month: Setup, design, development Comprehensive - Service tax of and launch: Rs. 85,000/- Facebook 12.36% applicable. management - NOT applicable on Retainer from 2nd Month onwards: Ad budgets. (Stage 1) Rs. 60,000/- per month all inclusive Suggested 1st Month : As we launch the Facebook page, we would suggest an ad spend budget on Facebook of Rs. 50K in the first 30-day period. Facebook Ad budgets with Remaining months: Over a the remaining 5 months we can spend targets. another Rs.4.5 Lakhs and at the end of a 6 month period, after spending Rs. 5 Lakhs, we will be at approximately 45k – 50k fans. 16
  • 17. Who’ll be managing the Cuesent account? Adhvith Dhuddu Vishnu Ram Ankur Baneerjee Raghvendra Singh Adhvith Dhuddu: The founder and CEO of AliveNow, he will be one of the co- leads on the account. Will be responsible for overall social strategy and will overlook the account with the Cuesent team. Vishnu Ram: Senior Social Media Strategist at AliveNow, will be the co-lead on the account. Will be responsible for all day-to-day updates, queries, etc. Over three years of experience in social media account management - has managed accounts of Hard Rock, MOFILM, etc. Ankur Baneerjee: Lead Designer at AliveNow. Will be responsible for all design initiatives on Facebook, twitter, blogger, etc. Widespread experience in design, particularly design related to the web and social media. Ragahvendra Singh: Lead Developer at AliveNow. Will be responsible for all Facebook applications, tabs, optimization, etc. Over 1 year of experience in development. 17
  • 18. Some of the brands we’ve worked with on social media and many more! For a complete client list of our clients, please visit our Facebook page: http://www.facebook.com/AliveNowInc
  • 19. Laurels & Recognition for AliveNow • Businessworld magazine picked AliveNow as one of India’s 25 hottest young startups for 2011. • Shortlisted for British Council’s Young Creative Entrepreneur award in 2011. • Winner of the NASSCOM EMERGE 50 - League of 10 award. • Showcased in ET NOW’s Pioneering Spirit program. • Our CEO has been quoted several times in the Economic Times, Business Standard on social media related topics. • Many articles related to social media and entrepreneurship have been featured in DNA, Hindu Business Line, Deccan Herald, AllFacebook, etc.