Lisa Buyer presented on using social media effectively on a budget for public relations. She discussed how journalists now rely on social media for story ideas, with 43% being pitched through social networks and 65% using sites like Facebook and LinkedIn for sources. Pitches through social networks result in coverage 70% of the time compared to 0-20% for standard pitches. She provided tips for companies to engage on Facebook through asking questions, reporting news, managing communities, cross-promoting on social platforms, branding their page, and pitching to media on Facebook.

1. Social Media on a Budget Presented by: @lisabuyer ClickZ columnist and Search Engine Watch contributor Interactive PR, social media + branding specialist agency owner

2. About Me Lisa Buyer @lisabuyer Managed my own PR and branding agency for past 15 years Come from a traditional PR background Digital by design during the dot com days Social Media is part of my PR mixology Practice yoga and follows some celebrity gossip The Buyer Group, president and ceo interactive public relations, social media + branding @lisabuyer

3. @lisabuyer Social Media Can Take Time

4. @lisabuyer Time is Money

5. @lisabuyer Save Time << Get Results-Content withoutcreating new content (Huh?)-How to reuse, recycle and repurposequality content (Be Green)-Time saving tips tosocial media efficiency (and sanity)

6. @lisabuyer Content withoutcreating new content

7. @lisabuyer SourcesWebsiteNewsBiosProducts/ServicesNewsroomLocations White paperPhotosVideos

8. @lisabuyer Today’s Public Relations

9. @lisabuyer Why?

10. @lisabuyer The media issearch and social savvy

11. @lisabuyer The Majority of Journalists Now Depend on Social Media for Story Ideas

12. @lisabuyer 43% of journalistsreport being pitchedthrough social networks

13. @lisabuyer 65% of journalists usesocial media sites such as Facebook(and LinkedIn) for story sources

14. @lisabuyer Pitches through a social network like Facebook resulted in coverage approximately 70%of the time. (compared to about 0-20% with a standard pitch)

15. @lisabuyer CNET, NPR WSJ E lostremote.com

16. First Tweet March 21 2006

17. @lisabuyer 10 PR Things You Can Do Now on Facebook

18. @lisabuyer 1. Ask GOOD Questions

20. Third Party News

22. @lisabuyer 3. Manage the Community This is a job AND an adventure – Have a schedule! 8:00 am Latte and good morning check in, something cheery! 12:00 pm Lunch time easy reading post 3:00 pm Water cooler talk 6:00 pm Evening news report 9:00 pm Engagement post

23. @lisabuyer 4. Cross socialization! Tweet all about it! p.s. Don’t forget the Link ;)

25. Packaging

26. TV commercials

28. @lisabuyer 7. Report it! Newsroom Tab

29. @lisabuyer 8. Mix and Mingle in other communities

30. @lisabuyer 9. Pitch it! Media relations happens on Facebook

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35. Repost on Facebook Page

36. Use a Visual

38. @lisabuyer Likes are the new Links!Bruce Clay SES: SEO 101 2011

39. Thank you for having me! Email questions or feedback to lbuyer@thebuyergroup.com or DM me on Twitter @lisabuyer

40. Sources PR Newswire/PRWeek Survey http://multivu.prnewswire.com/mnr/prnewswire/43321/ Tekgroup Journalist Online Newsroom Survey http://www.tekgroup.com/onlinenewsroomsurvey/ George Washington University Study http://www.gwu.edu/explore/mediaroom/newsreleases/ Video http://www.lostremote.com/2011/03/18/sxsw-how-journalists-can-use-facebook/