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Paul Stacey, Associate Director of Global Learning, Creative Commons leads efforts to encourage use and development of openly licensed learning materials to expand access to education worldwide. Prior to Creative Commons, Paul lead the Online Program Development Fund at BCcampus in British Columbia awarding millions of grant dollars to open and collaborative educational projects in Canada and the U.S. for nearly a decade.
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Lisa Young, Instructional Design Faculty at Scottsdale Community College, Maricopa Community College District AZ is co-chair of the OER Steering Committee to create and sustain OER throughout the district. Lisa has been teaching for twenty years and used “open” materials before they were referred to as such. Lisa will discuss some of the grass roots efforts that have been scaling up in a strategic fashion within the Maricopa Community Colleges.
James Glapa-Grossklag, President CCCOER Advisory, Dean at College of the Canyons will lead the panel discussion and share how innovative OER projects lead by College of the Canyons’ faculty are supported through open polices.
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See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2003/sessions/#talk-3
https://masterclass.etiennegarbugli.com
This presentation was voted Most Liked presentation of the year by SlideShare. In December 2013, 26 Time Management Hacks I Wish I'd Known at 20 was included in the Slideshare Zeitgeist.
Fostering Open Policy on Your Campus and BeyondUna Daly
Please join the Community College Consortium for Open Educational Resources (CCCOER) on Wed, Nov 13, noon Pacific, 3:00 pm EST for a webinar on fosteringCome In, We're Open open policies on your campus and beyond. OER leaders from Tacoma Community College, Maricopa Community College District, and Creative Commons will share their strategies for successfully growing open educational policies and practices.
Paul Stacey, Associate Director of Global Learning, Creative Commons leads efforts to encourage use and development of openly licensed learning materials to expand access to education worldwide. Prior to Creative Commons, Paul lead the Online Program Development Fund at BCcampus in British Columbia awarding millions of grant dollars to open and collaborative educational projects in Canada and the U.S. for nearly a decade.
Quill West, OER Project Director Tacoma Community College, WA holds the first OER position created by students at her college. Quill creates awareness and encourages faculty adoption of OER through curation of open educational resources and faculty mentoring. The project has saved students $360,000 in just over a year.
Lisa Young, Instructional Design Faculty at Scottsdale Community College, Maricopa Community College District AZ is co-chair of the OER Steering Committee to create and sustain OER throughout the district. Lisa has been teaching for twenty years and used “open” materials before they were referred to as such. Lisa will discuss some of the grass roots efforts that have been scaling up in a strategic fashion within the Maricopa Community Colleges.
James Glapa-Grossklag, President CCCOER Advisory, Dean at College of the Canyons will lead the panel discussion and share how innovative OER projects lead by College of the Canyons’ faculty are supported through open polices.
IWMW 2003: Web Strategies: Bridging a ContinentIWMW
Slides for plenary talk on "Web Strategies: Bridging a Continent" given by David Supple at the IWMW 2003 event held at the University of Kent on 11-13 June 2003.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2003/sessions/#talk-3
https://masterclass.etiennegarbugli.com
This presentation was voted Most Liked presentation of the year by SlideShare. In December 2013, 26 Time Management Hacks I Wish I'd Known at 20 was included in the Slideshare Zeitgeist.
Getting started with Content Strategy / Michele-Ann JenkinsABQLA_presentations
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This presentation was developed by the California Technology Assistance Project Program Management Committee, under the direction of the Online Learning Collaborative Subcommittee of the California County Superintendents Educational Service Agency.
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1. A Practical Guide to Delivering
Content Strategy in HE
Clare Kennedy
@CKLondon
Clare Kennedy
Digital Communication Officer
University of the Arts London
c.l.kennedy@arts.ac.uk
2. • A collegiate University with six distinct and
distinguished Colleges
• Courses in Arts, Design, Media and
Fashion
• 19,000 students from 114 countries and
around 4,000 staff
• Currently have seven separate websites
• Fantastic content – but often spread over
microsites and blogs
3. UAL Digital Life Programme
• New VLE – Aug 2013
• New intranet/portal – Aug 2013
• New website – seven websites moving
to one – Sept 2013
• New course finder – Sept 2013
• New CRM and online events system – Sept 2013
5. • Seven websites with messy navigation
• Internal politics and entrenched ethos
of content ownership
• Large, devolved network of contributors
• Varying levels of digital communication skill
• Lack of governance, editorial and brand guidance
• Lack of resource and time
UAL’s Content Challenges
6. Strategic Solutions
• User research and testing
• Improved training, guidance and governance
• Tighter editorial control and clearly defined workflow
• Co-ordination across all communication
channels and products
• Structured content to support search and multi-channel
publishing
• Content strategy that never loses sight of the
interplay between
design,
development and
communication
7. Putting Strategy Into Practice:
User Research and Testing
Image: Doorstep Survey, NHS Turns 60 Gallery,
talktalk.co.uk
8. Putting Strategy Into Practice:
User Research and Testing
Image: Doorstep Survey, NHS Turns 60 Gallery,
talktalk.co.uk
• Online website survey
• Online testing
• Telephone interviews
• In-depth focus groups
10. 1. Audit
Systematic and comprehensive audit looking at ownership, quality and traffic.
2. Gather
Existing content is uploaded by web editors into Gather Content using the IA
developed through user testing.
3. Review
Content is reviewed against editorial guidelines, web writing guidance
and brand positioning.
4. Rewrite
Where necessary, content is rewritten or new content commissioned.
5. Approve
Content is approved and signed off by content owners and web team.
Content Quality Review
12. Content Quality Review:
1. Content Audit
What Didn’t Work
•Too blunt a tool for the complexity of HE web
content
•We were too general in our parameters – you
need to measure the success of every piece
of content against its specific goals
13. Content Quality Review:
1. Content Audit
What Did Work
•Really useful overview of scale and of
our wider content landscape
•Hard data on quality, audience and traffic
•Identified huge amounts of internal-facing content
15. Content Quality Review:
2. Gather Content
www.gathercontent.com
• Great tool for managing both a content review
and a content migration process
• Encourages collaboration, allows multiple forms of
review and approval
• Encourages content owners to focus on the copy
• Allows you to structure content in preparation for
multi-channel publishing
17. Content Quality Review:
3. Review
Web Writing Checklists
These are intended to achieve a minimum standard of web writing,
accessibility and adherence to tone of voice, editorial and brand guidelines
UAL Brand Positioning Statement
This allows us to measure high-profile marketing and communication
content against UAL brand narrative and messaging
Editorial Style Guide
The comprehensive editorial Style Guide contains information on
UAL and College name standards, staff and department name standards,
house style for grammar and punctuation… and much more besides!
18. Content Quality Review:
4. Rewrite/Commission
Rewrite
Where content quality is very low we have asked for rewrites.
Content owners can use the Web Writing Checklists to ensure
that new content meets the goals of the University, College or team,
the specific requirements of the page and our editorial policy.
Commission
Due to the changes in Information Architecture arising from user
research there were gaps where new content was required.
The package of editorial resources is useful when commissioning
new content and briefing digital copywriters.
19. Content Quality Review:
5. Approval
We have introduced a two-step approval process which
will inform our governance and workflow processes post-launch:
1.Content owners check messaging, accuracy
and completeness of information
2. Web team check web writing, SEO, accessibility and
adherence to brand and editorial guidelines
20. Content strategy creates space for a
meaningful dialogue between
communication,
design and
development
RICHARD PROWSE, IWMW 12
21. Tips and tools on
content modelling and
content architecture
www.clevegibbon.com
Content Everywhere:
Strategy and Structure
of Future Ready Content
Rosenfeld Media
Sara Wachter-Boettcher Cleve Gibbon
Structured Content
22. Lose the big content bucket
Image: Giant seaside models, Rimini, telegraph.co.uk
24. You are not alone….
You are part of a community of practice.
25. Content Strategy Community and Resources
Online – Keep up to date
Kristina Halvorson on the Brain Traffic blog
http://blog.braintraffic.com/
A List Apart Content Strategy
http://www.alistapart.com/topics/content/content-strategy/
Cleve Gibbon: www.clevegibbon.com
Joe Leech http://joeleech.net/
Search on YouTube for Stephen Dunn,
Head of Tech Strategy at The Guardian talking about their Open Platform.
Online – Seminal Articles
Rachel Lovinger, Content Strategy: The Philosophy of Data’, 2007
Kristina Halvorson, The Discipline of Content Strategy
Gerry McGovern Is There Such a Thing as Content Strategy?
26. Content Strategy Community and Resources
Books
Kristina Halvorson Melissa Rach,
Content Strategy for the Web: Voices That Matter, 2nd edition, 2012
Erin Kissane, The Elements of Content Strategy, 2011
Karen McGrane, Content Strategy for Mobile, 2012
Sara Wachter-Boettcher,
Content Everywhere: Strategy and Structure for Future-Ready Content, 2012
Events
There are lots of CS events. The big ones are Confab and CS Forum.
But look for your local content strategy groups on Meetup
and if there isn’t one…START ONE!
Social
On Twitter you can look for #contentstrategy, #bathcontent and #cslondon13
and follow all the people I have mentioned above.