This document outlines a social media process that includes engaging users on social media platforms like blogs and social networks, sharing relative content to start conversations and ask users to join mailing lists or like brand pages, and following up through email campaigns to stay in touch with users. It emphasizes using email marketing to grow an engaged database by reusing top performing content and links, pictures, and videos, and that the social media process can be automated and scaled to require only an hour or less of effort per day. It concludes by listing next steps like scheduling a consulting appointment or attending training workshops to learn the social media process.