Learn what nurture marketing is, how it can help your business, and how to use it.

1. WHAT IS
NURTURE MARKETING?
1
Simple, low-cost
marketing
for
small businesses
www.proresource.com
Judy Schramm, CEO
ProResource, Inc.
Copyright 2011 ProResource, Inc.

2. What is Nurture Marketing?
2
Nurture marketing involves
 Reaching out to people on
a regular basis,
 Feeding them the
information they need
about your business,
 Building a stronger
relationship with them.
www.proresource.com
Copyright 2011 ProResource, Inc.

3. How Can You Nurture?
3
Email - Constant Contact, Mail Chimp, AWeber
Direct mail - postcards, letters, SendOutCards
Social media - LinkedIn, Facebook, Twitter
www.proresource.com
Copyright 2011 ProResource, Inc.

4. Who Should You Nurture?
4
Prospects
Leads
Referrers
Customers
www.proresource.com
Copyright 2011 ProResource, Inc.

5. 5
Nurture
Leads
Maintain mindshare
Educate about value
Overcome objections
Build comfort level
Automate follow-up
Close a higher percentage of leads
www.proresource.com
Copyright 2011 ProResource, Inc.

6. 6
Nurture
People Who
Refer
Keep them up-to-date
Share your successes
Show that others refer
Become more talkable
Get referrals without
actually having to ask for them
www.proresource.com
Copyright 2011 ProResource, Inc.

7. 7
Nurture
Customers
Reward customers for
doing business with
you
Keep retention rates
high
Sell them additional
products and services
Increase referrals
www.proresource.com
Keep customers feeling good
about your business
Copyright 2011 ProResource, Inc.

8. 8
Nurture
Prospects
Introduce people to
the company
Launch new products
and services
Enter new markets
Introduce your business to
people who haven’t heard of you yet
www.proresource.com
Copyright 2011 ProResource, Inc.

9. How Does Nurture Help?
9
 BUILD RELATIONSHIPS
 EDUCATE
 ESTABLISH CREDIBILITY
 GET PEOPLE READY TO BUY
People do business with
those they like, respect,
and trust.
www.proresource.com
Copyright 2011 ProResource, Inc.

10. What Results are Reasonable?
10
20 %
10- rease
inc enue
rev
in
www.proresource.com
Nee
tou d 7
che
to s
ee r s
esu
lt s
Copyright 2011 ProResource, Inc.

11. 11
Why Does
Nurture
Work?
Repetition breaks
through the clutter.
People learn more easily
when you chunk
information.
Fits today’s short
attention spans.
Repetition provides
credibility.
Repetition makes you
look successful.
www.proresource.com
The magic comes from…
ches =
u
ore to dshare
M
in
ore m
M
REPETITION
Copyright 2011 ProResource, Inc.

12. Nurture Programs are…
12
flexible
low-cost
easy to
manage
www.proresource.com
Copyright 2011 ProResource, Inc.

13. 13
Easy to
Manage
Takes 2 hours of your
time to get started
Takes 1-2 hours per
month to manage
Nurture is ideal for
outsourcing to a virtual assistant
www.proresource.com
Copyright 2011 ProResource, Inc.

14. Nurture Marketing
Can Fit Any Budget
14
 EMAIL CAN BE ALMOST FREE
 DIRECT MAIL CAN USE MATERIALS YOU
ALREADY HAVE
 SOCIAL MEDIA IS LOW COST, HIGH IMPACT
www.proresource.com
Copyright 2011 ProResource, Inc.

15. Questions?
15
Judy Schramm
ProResource, Inc.
+1 703-824-8482
judy@proresource.com
Twitter: @proresource
Blog: www.MarketingIdeasYouCanCopy.com
We design LinkedIn lead generation
and lead nurturing programs
for B2B tech firms.
www.proresource.com
Copyright 2011 ProResource, Inc.