Presentation slides by COO/CFO Phil Schraeder at Cannes Lions 2016 on the topic of native advertising. The slides highlight GumGum’s mission to unlock the value of every connected image online and how this mission has become increasingly valuable with the rising importance of images in today’s culture. He goes on to explain how GumGum ads are highly viewable and capture consumers’ attention where they are already actively engaged. Also included: GumGum products, premium publisher highlight, platform reach and ad examples.

1. WHAT YOU SEE
IS WHAT WE GET
Masterclassing:
Cannes Lions 2016
7/7/16

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3. BRANDS ONLY
HAVE 9 SECONDS
to grab a consumer’s attention
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4. IMAGES ARE IMPORTANT
HUMANS
PROCESS IMAGES
60,000x FASTER
than text
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5. GUMGUM’S MISSION
is to add value to every connected image
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6. WHERE ARE CONNECTED IMAGES?
Editorial
Social
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7. BEING VIEWABLE IS NOT THE SAME AS BEING SEEN
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8. Native
OUR PRODUCT FAMILIES
In-Image
Native Ad
In-Screen Creative Gallery
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9. WHAT WE DO
Advertising
Our ads are served
in-line with content,
where users’ attention
is already focused
Visual Intelligence
We scour media
For all images that
relate to your brand
Site Monetization
We help publishers turn
images into sources
of revenue
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10. ADVERTISING
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11. COMPUTER VISION
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Image Recognition
at work

12. PREMIUM PLATFORM
400M
GLOBAL REACH
10B
MONTHLY IMPRESSIONS
2K+
PREMIUM PROPERTIES
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13. OUR UNITS

14. CARMAX
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15. LAY’S PREMIUM PROGRAMMATIC
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16. THE MINDY PROJECT (HULU)
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17. NEIMAN MARCUS
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18. APPENDIX

19. BRAND SAFETY
DoubleVerfiy's
BrandShield on
every campaign
Explicit Semantic
Analysis
Key Word Extraction
Threat, Event and
Page Classification
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GumGum's image recognition technology also acts as a brand safety net,
by being able to detect images with nudity, tornadoes, etc.
Additionally, We Utilize:

20. THANK YOU!
Phil Schraeder
Phil@gumgum.com
310.260.9666
7/7/16