Native.AI is an analytics tool for publishers with artificial intelligence powered features for all stakeholders in the organization. Every successful publisher relies on a mix of fantastic journalists, impeccable editorial expertise & ethics, an intutively designed distribution network including the news websites, mobile applications, feeds and a top notch audience development operation that has audience engagement and delight as the top priority. We at NativeAI understand this and have built a platform that lets you derive actionable insights using our NLP which categorizes your articles, measures your audience engagement and helps you build accurate and distinct segments by audience interests. Find out more at https://www.native.ai and https://youtu.be/ZOfB3N9m2Ro

1. True Publisher Analytics
Analyze, Optimize & Grow your Audience with a platform that
understands your articles using Machine Learning
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NativeAI – Analytics with Intelligence

2. Actionable Audience Intelligence
Data overload - too little time to process & use data
Analytics tool doesn’t ‘understand’ stories
Inability to group reports by Author, Topic, Tags or Category
Challenges in quantifying Audience Engagement
“Great data, but what next?” No Actionable Insights
Dashboard and Data is too complex to be used by all teams
and many more...
Most publishers share some of these pain points around data:
NativeAI – Analytics with Intelligence

3. Our Platform ‘Understands’ Content
Recognizes >1 Million topics & objects in your articles using Machine Learning
Classifies your articles into Audience Interests with affinity scores
Analyzes reader engagement with articles to segment audiences by interests
NativeAI – Analytics with Intelligence

4. Every team can benefit from NativeAI
EDITORIAL MARKETING & ANALYTICS
AUDIENCE DEVELOPMENT MANAGEMENT
NativeAI – Analytics with Intelligence

5. EDITORIAL
Simplify Decisions - Enable authors to drive higher views per
article & EQ with easy reports
Prioritize Better - Optimize article count in each topic using reads &
engagement metrics
Smarter Insights - Get topic recommendations, behavior reports on
current vs evergreen articles
AUDIENCE DEVELOPMENT
Understand your audience - Demographics, Behavior and Interests
Quantify Engagement - Scroll depth, time on page, clicks, homepage
features etc.
Execute Campaigns - Improve re-circulation, conversions & cross-selling
Every team can benefit from NativeAI
NativeAI – Analytics with Intelligence

6. MARKETERS & ANALYSTS
Promote smarter - Identify ideal audience segments to promote stories
Optimize distribution - Monitor channel mix and story performance
in real-time
Delight advertisers - Enhance performance reports for sponsored
content campaigns with EQ & Interests
AUDIENCE DEVELOPMENT
Boost Revenues - Optimize for subscriptions or ad CTRs;
attract better & more advertisers
Boost Audience Loyalty - Make data-informed decisions on your
subscription model and also attract better advertisers
Boost ROI - Improve targeting for promotional campaigns with filters
by audience interests
Every team can benefit from NativeAI
NativeAI – Analytics with Intelligence

7. Drill down into performance metrics for specific
topics or categories
See which stories and/or authors are performing
the best
Identify the topics that generate the most real
engagement to assist editorial decisions
Interest Intelligence
What you can do with NativeAI Interests:
NativeAI – Analytics with Intelligence

8. Quantify Engagement
Engagement Quality is a metric developed in-house by NativeAI
that allows you to compare Engagement Quality between
different types of content, topics or authors
NativeAI – Analytics with Intelligence

9. Robust Reporting
Real-time Dashboard
Automatic Author tagging & reporting
Daily Digests on email
Opportunities report with under / over-served interests
CSV Exports from dashboard for deeper analysis
NativeAI – Analytics with Intelligence

10. More than just numbers
NativeAI gives you a competitive edge that most platforms cannot match
Standard Analytics Tools NativeAI Publisher Analytics
Content Analysis — ✔
Segment Audience by Interests — ✔
Engagement Quality — ✔
Real-time reports only on select platforms ✔
Smart Recommendations — ✔
Visits, location, sources etc. ✔ ✔
NativeAI – Analytics with Intelligence

11. The tools we were using didn’t give us the metrics
needed to gauge content quality, know when
articles were becoming less engaging, and make
comparisons in content performance. NativeAI
allows us to see performance and gauge what our
readers are interested in with just a few clicks.
Top Publishers Rely on NativeAI
Erik Nelson
Euronews
” NativeAI – Analytics with Intelligence

12. Get in Touch
to get your NativeAI superpower
Send email
Caitlin FitzGerald
cfitzgerald@native.ai
Win with NativeAI
Several factors impact your traffic and business - Search and Social
Algorithm updates, campaigns by competition, evolving media
habits. There is only 1 secret of success that every publisher we
know has vouched for, it is -
“Know your Audience”
NativeAI deep content intelligence gives you an unmatched
competitive advantage. Try it now!
NativeAI – Analytics with Intelligence