The document summarizes key points from the Marketing Automation Summit on September 30th 2016. It discusses the importance of transparency, accountability, and measurement in marketing. It emphasizes measuring the right metrics to understand marketing's impact and ROI. It also stresses the need for a strategic and scaled approach to marketing automation, starting small and thinking about competencies like aligning marketing and sales.
Rethinking Sales and Marketing alignment: [How Marketing will help close deals]CRMT Digital
Better Marketing and Sales alignment improves profits, customer services and internal relationships. Most organisations have already realised that traditional business unit divisions hinder more than they help and are now seeking to improve internal relationships between departments. For successful alignment between Marketing and Sales, employees need to be empowered by technology.
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
30-Minute Crash Course: Marketing Strategies to Drive & Convert More Callers ...Tinuiti
Are you wasting budget generating phone calls that aren’t converting? And if so, is it a lead quality issue or a call experience issue? For most businesses, your most valuable customers come in over the phone. How well your search and digital campaigns generate the right callers — and the experiences you provide to convert them — will drive your success in 2020. Don’t leave it to chance. Join us for a 30-minute crash course on the latest marketing strategies to convert more callers to customers.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Rethinking Sales and Marketing alignment: [How Marketing will help close deals]CRMT Digital
Better Marketing and Sales alignment improves profits, customer services and internal relationships. Most organisations have already realised that traditional business unit divisions hinder more than they help and are now seeking to improve internal relationships between departments. For successful alignment between Marketing and Sales, employees need to be empowered by technology.
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
30-Minute Crash Course: Marketing Strategies to Drive & Convert More Callers ...Tinuiti
Are you wasting budget generating phone calls that aren’t converting? And if so, is it a lead quality issue or a call experience issue? For most businesses, your most valuable customers come in over the phone. How well your search and digital campaigns generate the right callers — and the experiences you provide to convert them — will drive your success in 2020. Don’t leave it to chance. Join us for a 30-minute crash course on the latest marketing strategies to convert more callers to customers.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Marketo
Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo, dives into Marketo's "secret sauce" and how to achieve better marketing results.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Looking to grow your business, some reasons to drive business online. Attention all Texas business hear why marketing is going digital and inbound, sales effectiveness and marketing automation keys to success
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...SugarCRM
Data and technology have radically reshaped the marketing discipline from eyeballs to experiences. This shift has changed everything from how we engage customers across multiple channels, provide unique customer experiences in context, and even measure success. Join us as we examine 3 fundamental marketing shifts that have occurred in the last 24 months, learn how companies are leveraging these today as a competitive advantage, and ensure you and your clients are not marketing in 2014 like it is 2004.
Marketing mix or attribution journey towards unified marketing analyticsJoy Joseph
Next-generation MMM is an integrated process that
leverages its understanding of overall demand drivers
(marketing and non-marketing) along with other research
external to MMM measurement to present a holistic
marketing strategy to target growth opportunities. Attribution modeling focuses on understanding the
impact of marketing or, more specifically, media
campaigns on each individual consumer decision or
“conversion.” It is a “bottom-up” approach, measuring
total impact by aggregating up from transaction-specific
impacts. Both MMM and attribution modeling are great for the
purpose they are intended for, with MMM guiding
overall marketing strategy and attribution modeling
guiding tactical campaign performance.
Become a More Nimble Marketing Team with Interactive ContentMarketo
Want to discover how to educate and engage your audience with interactive content? Check out this presentation to learn how Cisco was able to deploy a diverse array of content types to appeal to audiences across channels and programs. Plus, find out how adding SnapApp to your marketing programs can make content creation and distribution easier than ever so you can reach your prospects and your goals.
IT Best Practices: Finding the Right Marketing SolutionMarketo
Ever rolled out a solution that no one used? If you're in IT, you hate wasting time and money on software that users hate, or — even worse — completely bypass. Today, IT isn’t the only one using technology – in the past decade, a huge number of new platforms and tools for marketers have emerged on the market.
Your marketing team wants the smartest solutions on the market, and it’s up to you to initiate a wise investment.
Check out our new slide deck below to learn how IT can implement tools that the marketing team will actually use.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
Marketing Automation is becoming one of the fastest growing, most valuable tools in the Marketing industry. With any technology, new on the scene, comes doubts and misconceptions. We’ve shed the light on 8 common myths to help you unravel the world of marketing automation.
Here are eight marketing automation myths exposed and dispelled by our marketing operations experts.
In this on-demand seminar HubSpot and BrainSell provide actionable tips to create a Smarketing (Sales + Marketing) approach to automating your business and revenue growth.
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Integrating Marketing Automation into Your Technology StackMarketo
If you’re looking to arm your marketing team with a marketing automation platform, you’ll likely want to understand how it fits into your existing IT environment and what an implementation will look like.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, for our 15-minute IT Architecture Chat to learn how Marketo’s Engagement Marketing Platform integrates seamlessly into your complex systems landscape, supporting often challenging scenarios like a multi-CRM environment and the enrichment of BI with marketing performance data.
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
Marketing Automation Club: Essential Training MaterialAnn Stanley
Ann Stanley delivers a comprehensive overview of marketing automation; providing useful instruction on how to use marketing automation software to its full potential, the different types of suppliers/software and the costings plus a brief overview of the broad range of features which are available. And there are a lot.
The Marketing Automation Club presents a fantastic opportunity for businesses across the UK. For non-members you can get the software for as little as £200 and for existing members you can get exclusive discounts and on-going training to make sure the software has been set up correctly and you get the most from it. Plus, you can try it for a month before you commit to a contract. Visit www.anicca.co.uk/marketing-automation-clob.htm for more details
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Marketo
Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo, dives into Marketo's "secret sauce" and how to achieve better marketing results.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Looking to grow your business, some reasons to drive business online. Attention all Texas business hear why marketing is going digital and inbound, sales effectiveness and marketing automation keys to success
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...SugarCRM
Data and technology have radically reshaped the marketing discipline from eyeballs to experiences. This shift has changed everything from how we engage customers across multiple channels, provide unique customer experiences in context, and even measure success. Join us as we examine 3 fundamental marketing shifts that have occurred in the last 24 months, learn how companies are leveraging these today as a competitive advantage, and ensure you and your clients are not marketing in 2014 like it is 2004.
Marketing mix or attribution journey towards unified marketing analyticsJoy Joseph
Next-generation MMM is an integrated process that
leverages its understanding of overall demand drivers
(marketing and non-marketing) along with other research
external to MMM measurement to present a holistic
marketing strategy to target growth opportunities. Attribution modeling focuses on understanding the
impact of marketing or, more specifically, media
campaigns on each individual consumer decision or
“conversion.” It is a “bottom-up” approach, measuring
total impact by aggregating up from transaction-specific
impacts. Both MMM and attribution modeling are great for the
purpose they are intended for, with MMM guiding
overall marketing strategy and attribution modeling
guiding tactical campaign performance.
Become a More Nimble Marketing Team with Interactive ContentMarketo
Want to discover how to educate and engage your audience with interactive content? Check out this presentation to learn how Cisco was able to deploy a diverse array of content types to appeal to audiences across channels and programs. Plus, find out how adding SnapApp to your marketing programs can make content creation and distribution easier than ever so you can reach your prospects and your goals.
IT Best Practices: Finding the Right Marketing SolutionMarketo
Ever rolled out a solution that no one used? If you're in IT, you hate wasting time and money on software that users hate, or — even worse — completely bypass. Today, IT isn’t the only one using technology – in the past decade, a huge number of new platforms and tools for marketers have emerged on the market.
Your marketing team wants the smartest solutions on the market, and it’s up to you to initiate a wise investment.
Check out our new slide deck below to learn how IT can implement tools that the marketing team will actually use.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
Marketing Automation is becoming one of the fastest growing, most valuable tools in the Marketing industry. With any technology, new on the scene, comes doubts and misconceptions. We’ve shed the light on 8 common myths to help you unravel the world of marketing automation.
Here are eight marketing automation myths exposed and dispelled by our marketing operations experts.
In this on-demand seminar HubSpot and BrainSell provide actionable tips to create a Smarketing (Sales + Marketing) approach to automating your business and revenue growth.
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Integrating Marketing Automation into Your Technology StackMarketo
If you’re looking to arm your marketing team with a marketing automation platform, you’ll likely want to understand how it fits into your existing IT environment and what an implementation will look like.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, for our 15-minute IT Architecture Chat to learn how Marketo’s Engagement Marketing Platform integrates seamlessly into your complex systems landscape, supporting often challenging scenarios like a multi-CRM environment and the enrichment of BI with marketing performance data.
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
Marketing Automation Club: Essential Training MaterialAnn Stanley
Ann Stanley delivers a comprehensive overview of marketing automation; providing useful instruction on how to use marketing automation software to its full potential, the different types of suppliers/software and the costings plus a brief overview of the broad range of features which are available. And there are a lot.
The Marketing Automation Club presents a fantastic opportunity for businesses across the UK. For non-members you can get the software for as little as £200 and for existing members you can get exclusive discounts and on-going training to make sure the software has been set up correctly and you get the most from it. Plus, you can try it for a month before you commit to a contract. Visit www.anicca.co.uk/marketing-automation-clob.htm for more details
SECURITY FOR SOFTWARE-DEFINED (CLOUD, SDN AND NFV) INFRASTRUCTURES – ISSUES A...csandit
Cloud computing has transformed a large portion of the IT industry through its ability to
provision infrastructure resources – computing, networking, storage, and software - as
services. Software-Defined Networking (SDN) has transformed the physical underlying network
infrastructure into programmable and virtualized networks. Network Functions Virtualization
(NFV) has transformed physical telecommunication infrastructures and network functions into
virtualised network functions and services. Cloud, SDN and NFV technologies and their
associated software-defined infrastructures all rely on the virtualization technology to provision
their virtual resources and offer them as services to users. These new technologies and
infrastructures invariably bring with them traditional vulnerabilities and introduce new
technology-specific security risks. In this paper, we discuss extensively cloud-, SDN-, and NFVspecific
security challenges as well as approaches for addressing integrated infrastructural
issues where cloud, SDN, and NFV all play their integral parts.
Database Migration: Simple, Cross-Engine and Cross-Platform Migrations with M...Amazon Web Services
Learn about the new AWS Database Migration Service, which helps you migrate databases with minimal downtime from on-premises and Amazon EC2 environments to Amazon RDS, Amazon Redshift, Amazon Aurora and EC2 databases. We discuss homogeneous (e.g. Oracle-to-Oracle, PostgreSQL-to-PostgreSQL, etc.) and heterogeneous (e.g. Oracle to Aurora, SQL Server to MariaDB) database migrations. We also talk about the new AWS Schema Conversion Tool that saves you development time when migrating your Oracle and SQL Server database schemas, including PL/SQL and T-SQL procedural code, to their MySQL, MariaDB and Aurora equivalents.
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
Scaling up to your first 10 million users - Pop-up Loft Tel AvivAmazon Web Services
Cloud computing gives you a number of advantages, such as the ability to scale your web application or website on demand. If you have a new web application and want to use cloud computing, you might be asking yourself, "Where do I start?" Join us in this session to understand best practices for scaling your resources from zero to millions of users. We show you how to best combine different AWS services, how to make smarter decisions for architecting your application, and how to scale your infrastructure in the cloud.
Dev ops on aws deep dive on continuous delivery - TorontoAmazon Web Services
Today’s cutting-edge companies have software release cycles measured in days instead of months. This agility is enabled by the DevOps practice of continuous delivery, which automates building, testing, and deploying all code changes. This automation helps you catch bugs sooner and accelerates developer productivity. In this session, we’ll share the processes that Amazon’s engineers use to practice DevOps and discuss how you can bring these processes to your company by using a new set of AWS tools (AWS CodePipeline and AWS CodeDeploy). These services were inspired by Amazon's own internal developer tools and DevOps culture.
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
Why You Need to Speak the Language of Marketing PerformanceOrigami Logic
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
What Sales Leaders Should REALLY Expect from Marketing AutomationAct-On Software
Having trouble selling your sales leadership on the benefits of marketing automation? Don't miss this exciting presentation from Ian Michiels of Gleanster Research on the returns you and your business can expect from automated programs!
What Sales Leaders Should REALLY Expect from Marketing AutomationGleanster Research
Double the bid-to-win ratio for the top 20% highest performing sales reps as a result of marketing automation.
If they used to close 2 out of 10 deals per period, they will close an average of 4 out of 10 qualified and prioritized deals within a year of investing in marketing automation (possibly more). According to research 68% of All Other organizations are passing unqualified leads to sales – which means sales has to search for the needles
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Marketing Rockstars: The economical impact of Marketing Automation
1. Marketing Automation Summit, September 30th 2016
The economical impact of having a
predictable performance driven marketing
machine
Revenue Rock Stars
renout@applicity.eu
/Renout
2. • Transparency
• The Business Case
• Accountability & measurement
Marketing Automation Summit, September 30th 2016
• Approach, People & skills
4. Measuring all touch
points becomes more
important than ever.
Marketing departments need to be aware of their accountability
5. Campaign ROI is attributed to each respective channel in our mix Y/N
We report confidently about our single customer view, also multi-device Y/N
Customer journey maps justify our campaign budget allocation Y/N
We attribute digital campaign budgets to offline revenue Y/N
Data drives almost every decision that our marketing team makes Y/N
How do you measure up?
DON’T HAVE A CLUE? CONTACT US: renout.van.hove@thom.eu
7. Important drivers for implementing Marketing Automation
Enhanced targeting and personalization47%
Improved lead management and nurturing43%
Increased efficiency and productivity38%
8. Resulting in both quick wins and strategic benefits
CHANGE THE GAME
STRATEGIC ROI
Behavioral targeting,
dynamic segmentation
Rethinking customer journeys
Source: Marketo, Nucelus Research, Forrester
QUICK WINS
TACTICAL ROI
Email performance
improvement
Event attendance
improvement
DO THINGS DIFFERENTLY
OPERATIONAL ROI
Alignment with sales
Marketing Application stack
consolidation
& simplification
Automate manual time-
consuming tasks
Improved content usage
Business process improvement
Improve PPC performance
9. 9
1500
58
6
1,2
850
1000
40
1
WITHOUT AUTOMATION
1150
NO / WEAK PROCESS
STRONG
PROCESSES
2000
45
5
5
78
Source: Sirius decisions
85%
5%
18%
Leads
Inquiries
2% response rate
Closed
won
business
Opportunity
Database:
50k contacts
At an average deal size of 50k€: 50k€ 60k€ 250k€
MQL
Inquiries
3 to 4 % response rate
SQL
SAL
Database:
50k contacts
Strategic ROI: doing things differently
5
11%
WITH AUTOMATION
75%
5%
20%
11%
3,9%
58%
23%
49%
10. Anonymous MCL (known) MQL (engaged) SAL SQL Customer
Will never buy
Recycle
Did not buy*
ConsiderCatch Convert Close Continue
9months
Advocate
Contract renewal
Enabling companies to convert more leads by nurturing
TODAY
TOMORROW
1000 LEADS
GENERATED
ONLY 30% QUALIFIED BY SALES
1 DEAL
CLOSED
Improved qualification through
nurturing
2000 LEADS
GENERATED
6 DEALS
CLOSED
Per 1,000
leads
X3
* Will buy on average in 80% of the cases within 9 months. Elsewhere…
11. • Transparency
• The Business Case
• Accountability & measurement
Marketing Automation Summit, September 30th 2016
• Approach, People & Skills
12. PERFORMANCE METRICS DIAGNOSTIC METRICS LEADING INDICATORS
REVENUE METRICS
Lead generation
versus targets
Lead velocity
Conversion rate versus
benchmark
Close rate on marketing-
sourced leads
Prospect database size
Marketing contribution
forecast
MARKETING
PROGRAM
PERFORMANCE
Investment
MQLs & SALs
Program ROI
Response rates
Lift over control group
Expected contribution
forecast
PROFIT per
CUSTOMER
Average selling price, CLV
Investment to acquire
(CAC)
Cost to serve
Retention rates
Products Per Customer
NPS
How can it benefit your ?It’s all about measuring the right things
Maturity & Predictability
13. It’s all about measuring the right things
FLOW CONVERSION IMPACT INVESTMENT SALES AND RPM OTHER
# of New
Names
% Name to
Prospect
% of Pipeline
Contributed by
Marketing
Investment per
New Names
Average Selling
Price
Balance of Active
Prospects in key
inventory stages
# Prospects
% Prospect to
Marketing-
Qualified Lead
Value of Pipeline
Contributed by
Marketing
Investment per
Prospect Sales Cycle Times
Balance of Open
Opportunities
# Marketing
Qualified
Leads
% Marketing-
Qualified Lead to
Sales-Accepted
Lead
% of Wins
Contributed by
Marketing
Investment per
Marketing
Qualified Lead
% Reps Making
Quota
Velocity / Cycle Time
for New Name to Lead
# Sales
Accepted
Leads
% Sales-Accepted
Lead to
Opportunity
Value of Revenue
Contributed by
Marketing
Investment per
Sales Accepted
Lead
Time To Ramp a
New Sales Rep
Velocity / Cycle Time
for Opportunity to Win
# Opportunities
Investment per
Opportunity
RPM Efficiency =
(Total Revenue) /
(Total Marketing +
Sales Investment)
Key “Awareness”
Metrics: web traffic,
direct/branded traffic,
social followers, etc.
# Wins
Investment per
Win Total Period Revenue vs Quota
# Lost Discounts
# Churn Pipeline
Renewals / Retention
14. Campaign ROI is attributed to each respective channel in our mix Y/N
Our marketing objectives always link with programs with business
objectives
Y/N
We prioritize projects based on their value and business impact Y/N
I feel confident to discuss the ROI of our marketing campaigns with C-
level
Y/N
Do you consider yourself accountable?
I know what a 10% increase in my marketing budget would generate on
average
Y/N
DON’T HAVE A CLUE? CONTACT US: renout.van.hove@thom.eu
15. • Transparency
• The Business Case
• Accountability & measurement
Marketing Automation Summit, September 30th 2016
• Approach, People & skills
17. Lifecycle Nurturing
Predictive Offers
Behavioral Triggers
Marketing Management
Marketing Revenue Attribution
Advanced Revenue Analytics
Omni-Channel Campaigns
Full API Integrations
Integrated Marketing Calendar
Behavioral Segmentation
Cross-channel
Campaigns
Triggered Nurturing
Dynamic Content
Revenue Analytics
Real Time
Personalization
Actionable Sales Insight
Inbound Marketing
Email Nurturing
Lead Scoring
Social Share & Sign-on
Campaign Reporting
Basic Sales Intelligence
Planning
StrategicValue
Marketing Maturity
Email Marketing
Landing Page Creation
Basic Segmentation
Basic Social Presence
Conventional
Marketing
Demand
Generation
Integrated
Pipeline
Revenue
performance
management
And follow a marketing automation roadmap
18. Chief Customer Officer
Managing marketing automation, which of the following competencies are relevant and crucial?
(N=225, multiple answers)
Focus on the right competencies
19. Marketing Automation Summit, September 30th 2016
The optimistic marketer…CMOs are increasingly held accountable for their
actions and need to be more transparent
1
Marketing technology is essential in bringing the different touch points
together and aligning with sales is important when building a case
2
Measure the right metrics to see the true impact of marketing automation
3
Think big, start small and scale fast!
4
20. Marketing Automation Summit, September 30th 2016
The economical impact of having a
predictable performance driven marketing
machine
Revenue Rock Stars
renout@applicity.eu
/Renout
Editor's Notes
So, what is the economical impact of having a predictable performance marketing machine?
Well: economical: marketing technology is creating a shift in our industry driven by new customer behaviour. As we have been bombarding our customers with up to 2000 marketing messages a day, and as our customers have adopted a mobile and social lifestyle, we need to do marketing in an other way. Some vendors refer to this as inbound, other call it modern marketing, or engagement marketing. But it all comes down to this: we need to shift from paying for attention to earning attention in a smart way by using content to go into a dialogue and use data better to tailor our message to the context and behaviour of our customers. This means Marketing Automation as a mind shift means an economic shift in budgets. Typically I see a lot of companies shifting budget spend on campaigns - sometimes run by external agencies - to internal budgets in content generating inbound traffic.
This makes marketing more predictable, as typically with marketing automation, you control yourself the many levers and can hard track and monitor the attribution of all you marketing programs, tactics, , channels, customer touchpoints and investments.
The Performance aspect: when Marketo and Elqoua created this space back in 2006, those platforms were not called Marketing Automation, but they were referred to as Revenue Performance Management systems or RPM’s. Their main goal was to provide transparency about marketing investments and the return of it.
Agenda:
According to the YMS, the marketing confidence index has never been higher, and is the highest in 13 year.
Forrester research shows that for 76% of B2B marketing professionals that their “ability to track marketing ROI gives them more budget and means”. Show the money and you’ll get the money. What is needed so marketing is seen as part of a machine that drives revenue and profits? How can marketers take more control over the revenue process and confidently take their place at the revenue table?
The way that prospects research and buy solutions today has been forever transformed by the abundance of information available on websites and social networks, and this in turn fuels a significant change in the way marketing and sales teams must work together to drive revenue. Today: buyers resist engaging with sales until much later in the buying process. 70% of buying process is done before sales.
This presents an incredible opportunity for marketing to reinvent itself as a core part of the company’s revenue engine. But with great power comes great responsibility.
Why is this important? You can achieve lot of functionalities with best of breed solutions. But measuring all touchpionts without MA becomes rather impossible.
Enter Marketing Metrics.
I guess we can say we are coming to an age of Attribution thanks to MA.
MA allows to measure many of the levers you have in marketing. And it's less about vanity metrics. Our credo is ’Traffic for vanity, Conversion for sanity’.
Many times we notice marketers only do last cllick attribution measurements .This means marketing measure effectiveness up to SQL – so measuring the performance o f the marketing machine as a demand generating vehicle. But most of the time marketers do only first click (eonsultance study 48%) this means in a lot of the cases marketing is stuck in marketing as role top of funnel It’s Important to measure all touchpoints, conversion points and their performance.
This is part of our philosophy of approaching marketing automation as a lean startup project. When starting Marketing Automation, it’s important to know what you measure today, what you will need to measure tomorrow. This is typically where we start, by assessing what you currently know and measure.
If you have a lot of No’s, don’’ worry, Marketing Automation can be a solution.
Next, we will talk about the benefits marketing automation typically bring and that will be instrumental for making up your business case…
According the Yearly Markeitng Survey 2016, these are the three top value drivers and benefits after having implemented marketing automation.
Enhanced targeting: What do you need? This is about the Data, content and customer centricity programs coming together It’s about using the technology to become more relevant according to the context of your customer. It’s about for example dynamic segmentation based on customer’s behaviour.
Improved lead nurturing: some numbers: only 25% of leads are legitimate and should advance to sales, 50% leads are qualified, but not yet ready to buy, 79% of marketing leads never convert into sales, with lack of lead nurturing as the common cause, 61% of B2B marketers send all leads directly to sales, however only 27% of those leads are qualified. Sales efficiency gains = important in business case!
Incrased efficiency and productiity:this is obviously one of the key drivers, but even as it is highly important – this paradigm also means we still consider marketing as a cost center, and while this is a minimum criterium to be best of class in this area, being even the most efficient or productive marketing machine will not be enough to get you your seat at the revenue table.
These value drivers, translated into the business case can create many opportunities. We can bucket these wins into typical tactical ROI (the quick wins, typically these are shifts in budget), Strategic ROI (the most beneficial, longer term but bigger game changers) and operational ROI (doing things differently)
Tactical ROI: typical quick wins. Often we see marketing automation being deployed to fix tactical challenges such as email delivery problems, or improve event attendance. N
But while this does indirectly create impact such as improve your ROI on events, or ROI on content and help optimise – it does not translate as not direct impact on revenue. It’s still marketing as a cost centre.
Operational ROI: Marketing Automation easily leads to 15% savings on creative production and 5% reduction in marketing waste, event triggered marketing can potentially save 80% of your direct mail budget. Also, if you know on average a marketing department uses 11 different applications, Marketing Automation can be a catalyst to consolidate and simplify our marketing technology stack.
9
Translated to the alignment with marketing and sales you’ll most likely find great quick wins, such as flagging your commercial team after a few months when a customer where they have lost an opportunity is back on the wesbite. Analysing your revenue cycle model is highly important when considering marketing automation.
We promised you to provide a framework for measurement, because the great thing about marketing automation is that you can start measuring literally 100’s of marketing metrics.
Majority today is doing Performance metrics = how did we do? Or the look in the past, the rearview mirror.
More mature metrics are the Diagnostic metrics = how are we doing?
And advanced metrics are using Leading indicators = how will we be doing in the future? This is about being Predictive.
Now, what not to use? The worst kinds of metrics to use are “cost metrics” because they frame marketing as a cost center. If you only talk about cost and budgets, then no doubt others will associate your activities with cost, too. In order to achieve accountabilty we need to talk about revenue, margin, profit, cash flow, ROI, shareholder value metrics – in other words, your company’s ability to generate more profits and faster growth than your competitors
Mapped to the funnel, and with a Revenue Performance mindset in place, I noticed many marketers actually realise that most important marketing metrics are about sales effectivenss. When you no longer focus on marketing in isolation, but on how to impact revenue attribution you’ll get a better grip on your true ROI. All these metrics are to be tracked in different methods like by week, month or quarter; or trends over time, versus goals, versus benchmarks and ultimately by channel, product, region etc.
All this will lead to increased levels of accountability.
As said, measurement relates to accountability.
Where to start? Whenever possible, we suggest an approach of your marketing automation projects in a lean way.
Think big = go where the puck is going. Start with measuring, measure and validate your assumptions on the business case, and then iterate across your organisation and scale fast.
Start small: remember the slide on the ROI and benefits? Think quick wins. Think where you can significantly short term improve a conversion point, where you can improve a current flow like a sampling process.
Before we can think big, we need to know where we are today in terms of the marketing maturity roadmap .
Where ever you are in the stage of maturity. The ultimate goal is to arrive at a state of predictable, data and behavior driven integrated and omnichannel performance marketing, which is the highest level of maturity providing the highest level of strategic benefit from Marketing towards the revenue.
This change management process requires one big thing. Humans.
As said before: Marketing automation will help you in increasing accountability in your organization. It will improve transparency. But: it’s a change management process. The catalyst behind the economics is all human: it’s about first thinking about your customer and how to become convenient, and it’s about getting the right skils and competencies in your organization. This slide shows you what marketers - according the Yearly marketing Survey – think is needed in terms of skill set in a marketing team to successfully engage on this roadmap.
So what have we seen: we talked about transparay being a main driver for any CMO to consider marketing automation, we talked about the main levers behind the business case being operational, strategic and tactical benefits translating in a new way of doing marketing. We talked about the importance to align with other stakeholders espeically sales. We have shown you a framework on how you can measure your success and we ended up with a suggested lean startup approach.
So, what is the economical impact of having a predictable performance marketing machine?
Well: economical: marketing technology is creating a shift in our industry driven by new customer behaviour. As we have been bombarding our customers with up to 2000 marketing messages a day, and as our customers have adopted a mobile and social lifestyle, we need to do marketing in an other way. Some vendors refer to this as inbound, other call it modern marketing, or engagement marketing. But it all comes down to this: we need to shift from paying for attention to earning attention in a smart way by using content to go into a dialogue and use data better to tailor our message to the context and behaviour of our customers. This means Marketing Automation as a mind shift means an economic shift in budgets. Typically I see a lot of companies shifting budget spend on campaigns - sometimes run by external agencies - to internal budgets in content generating inbound traffic.
This makes marketing more predictable, as typically with marketing automation, you control yourself the many levers and can hard track and monitor the attribution of all you marketing programs, tactics, , channels, customer touchpoints and investments.
The Performance aspect: when Marketo and Elqoua created this space back in 2006, those platforms were not called Marketing Automation, but they were referred to as Revenue Performance Management systems or RPM’s. Their main goal was to provide transparency about marketing investments and the return of it.