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Journalism
1. Advance 
2. Angle 
3. Attribution 
4. Brite & Brief 
5. Caption 
6. Censor 
7. Cliché 
8. Copyright 
9. Cutoff Test 
10. Defamation 
11. Downstyle 
12. Editorial 
13. Elements of News 
14. Feature 
15. 5 Ws & the H 
16. Format 
17. Gutter 
18. Inverted Pyramid 
19. Kicker 
20. Lede (lead) 
21. Libel 
22. Nameplate 
23. Nut Graf 
24. Plagiarism 
25. Point 
26. Primary head 
27. Proofing 
28. Secondary head 
29. Tabloid 
30. Transition
PUBLICK OCCURRENCES-1690 
No “Freedom of the Press” 
Peter Zenger Case- 
Printed criticisms about the 
governor of NY 
Zenger charged with seditious 
libel 
Libel is a form of defamation 
Libel law at the time: “The greater 
the truth, the greater the libel” 
Trial established the right of a 
newspaper to print the truth
Congress shall make no law respecting 
an establishment of religion, or 
prohibiting the free exercise thereof; or 
abridging the freedom of speech, or of 
the press; or the right of the people 
peaceably to assemble, and to petition 
the Government for a redress of 
grievances. 
~ 1776 
o 
f 
freedom 
the 
press
“You furnish the pictures. 
I’ll furnish the war.” 
~ William Randolph Hearst 
Based upon sensationalism 
and crude exaggeration 
Unethical, irresponsible 
journalism 
Hoaxes, altered photos, 
sensational headlines 
Competition between New 
York Journal and New York 
World 
Spanish-American 
War 
Early 1900’s
Upton Sinclair 
1906 
“The Jungle” 
These were/are journalists who exposed 
corruption in government and business 
Term comes from “muck” on meatpacking floors — 
“The Jungle” 
McClure's Magazine (1893–1929) 
Unethical & illegal business dealings 
Food & drug corruption 
Child labor 
Continue into investigative journalism 
Automobile safety 
Political corruption 
Ralph Nader 
1965 
“Unsafe at Any Speed” 
Bob Woodward & 
Carl Bernstein 
Washington Post 1972 “Watergate” 
Ida Tarbell 
1904 
“The History of the 
Standard Oil Company”
1. Proximity 
2. Timeliness 
3. Prominence 
4. Consequence 
5. Personality, Human Interest 
6. Rarity 
7. Concreteness 
8. Conflict 
Change
News 
Reporting news in a straight-forward manner covering all 
the required facts. 
The style is direct with focus on the gist of the story with 
other necessary points. 
The news style should be concise and precise. 
The facts must be crosschecked which makes the news 
item as authentic as possible without any media bias. 
Such news pieces often cover politics and social 
movements. 
News stories based on political suppression, public 
movements or abuse of human rights have proved 
instrumental in effecting many a social change, or giving 
voice to the oppressed. 
Similarly, cultural events are also covered in news 
journalism.
Types of News 
1. Spot story Write it quickly, clearly and simply. 
2. Sidebar is a spot story that is filed as a 
companion piece to a running “trunk” story or 
series of updates on breaking news. It may be a 
related Alert and Newsbreak or a basic spot 
news story. It may cover reaction or some other 
development linked with a major running story. 
3. Curtainraisers or previews by definition are 
written ahead of set-piece events – meetings, 
visits, elections, trials, earnings, speeches etc.
Types of News 
Investigative journalism is a primary source of 
information. 
Investigative journalism often focuses on investigating 
and exposing unethical, immoral and illegal behavior by 
individuals, businesses and government agencies 
It can be complicated, time-consuming and 
expensive—requiring teams of journalists, months of 
research, interviews (sometimes repeated interviews) 
with numerous people, long-distance travel, computers 
to analyze public-record databases, or use of the 
company's legal staff to secure documents under 
freedom of information laws.
Stories that go into deeper detail than straight 
news 
More “human” 
Human interest 
Entertainment 
More creativity
Features 
A feature story is an insight into a trend or an issue or personality. 
Usually longer forms of writing; more attention is paid to style than in 
straight news reports. 
Must be written in a creative and interesting way. The first two paragraphs 
must grab the reader's attention and still convey article’s ideas 
They are often combined with photographs, drawings or other "art" such as 
a picture, graphic, video or factbox. 
They may also be highlighted by typographic effects or colors. 
It uses specific examples to illustrate trends or issues and puts them in a 
broad framework allowing the social, economic, corporate or political 
implications to shine through, whether local, national or global. 
A feature is essentially cross-sectoral i.e. it should appeal to anyone in a 
global audience of politically and financially aware readers.
Types of Features 
1. News Feature: cover the same subjects as deadline hard-news stories, but 
do so in greater depth and detail. 
2. Spot features are feature stories produced on deadline that focus on a 
breaking news event. Often news features are used as sidebars to 
the mainbar, the main deadline news story about an event. 
3. Profiles of prominent or unique individuals of interest to the community. 
4. A “brite” or “odd” is a story which is funny, quirky or bizarre. A “bright” may 
also be poignant or sad and invariably involves people. Usually covered 
because the details were unusual. 
5. Reviews: books, films, music, restaurants and more 
6. Q&A-type interviews 
7. Background for certain events or traditions 
8. Historical pieces that delve into the past
Sports 
Reporting on a particular sport event. 
Provides accurate facts and statistics related to 
that event. 
Interviews with celebrity sport stars are yet one 
of the interesting features of sports journalism. 
Although sports-lovers watch the live coverage 
thanks to the media, there are many people who 
still enjoy reading or watching in-depth details 
about the event.
Brites 
Advances 
Comics 
Horoscopes 
Puzzles 
Recipes 
Other “fun” stuff
Dog bites man 
Man bites dog
5Ws & H
Almost always a single sentence 
Less than 30-35 words long 
Summarize the most important of 
the “Ws” 
Limit to one central idea 
“Hook” the reader
LEDE 
(almost always one sentence) 
The most important information in the 
story should be in the first few paragraphs 
BODY 
Secondary facts of the 
story 
Minor facts 
of the 
story
A “slant” to your story. 
makes the purpose of the story clear and give it 
focus. 
RIGHT: 
More than 100 people were left 
homeless after a tornado struck 
Titusville yesterday. 
WRONG: 
Seventeen houses were flattened by 
a tornado that struck Titusville 
yesterday.
murder 
forced 
captured 
death 
assisted 
detained
37 feared dead in boat accident 
Men heard boasting of daily shootings 
Shark fin soup alters ecosystem 
Oh rubbish!! Sucking up trash 
Violent storms batter southeast 
Groups sue over toxic toys 
23
Few or no articles 
Action verbs only 
Does the headline express the main idea of the 
story? 
Does the headline effectively label the story's 
content? 
Will it create reader interest? 
Will it move readers into the story? 
Does the headline focus match the lead focus? 
Are the words short, common, colorful, powerful, 
specific? 
Would you read a story with this headline?
Term Meaning 
downstyle Capitalizing one the first letter of the first 
word and proper nouns in the headline 
primary head A headline that is larger and bolder than 
its accompanying headline 
secondary head A headline that is smaller and lighter 
than its accompanying headline (also 
called a kicker)
Kicker / secondary 
head Primary 
head 
Craze makes comeback 
Hula Hoops on a roll 
Downstyle
Man stabbed 37 times-police rule out suicide 
March planned for next August 
Patient at death's door--doctors pull him through 
Child's stool great for use in garden 
Juvenile court to try shooting defendant 
Police begin campaign to run down jaywalkers
William Kelly, 87, was fed secretary 
Iraqi head seeks arms 
Drunk gets nine months in violin case 
Enraged cow injures farmer with ax 
Deer kill 7,000 
Local high school dropouts cut in half 
Include your children when baking cookies
Tabloid 
Format 
Fold 
Gutter 
Caption 
Point

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What is journalism.2014.stratt.mod.

  • 2. 1. Advance 2. Angle 3. Attribution 4. Brite & Brief 5. Caption 6. Censor 7. Cliché 8. Copyright 9. Cutoff Test 10. Defamation 11. Downstyle 12. Editorial 13. Elements of News 14. Feature 15. 5 Ws & the H 16. Format 17. Gutter 18. Inverted Pyramid 19. Kicker 20. Lede (lead) 21. Libel 22. Nameplate 23. Nut Graf 24. Plagiarism 25. Point 26. Primary head 27. Proofing 28. Secondary head 29. Tabloid 30. Transition
  • 3. PUBLICK OCCURRENCES-1690 No “Freedom of the Press” Peter Zenger Case- Printed criticisms about the governor of NY Zenger charged with seditious libel Libel is a form of defamation Libel law at the time: “The greater the truth, the greater the libel” Trial established the right of a newspaper to print the truth
  • 4. Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. ~ 1776 o f freedom the press
  • 5. “You furnish the pictures. I’ll furnish the war.” ~ William Randolph Hearst Based upon sensationalism and crude exaggeration Unethical, irresponsible journalism Hoaxes, altered photos, sensational headlines Competition between New York Journal and New York World Spanish-American War Early 1900’s
  • 6. Upton Sinclair 1906 “The Jungle” These were/are journalists who exposed corruption in government and business Term comes from “muck” on meatpacking floors — “The Jungle” McClure's Magazine (1893–1929) Unethical & illegal business dealings Food & drug corruption Child labor Continue into investigative journalism Automobile safety Political corruption Ralph Nader 1965 “Unsafe at Any Speed” Bob Woodward & Carl Bernstein Washington Post 1972 “Watergate” Ida Tarbell 1904 “The History of the Standard Oil Company”
  • 7.
  • 8. 1. Proximity 2. Timeliness 3. Prominence 4. Consequence 5. Personality, Human Interest 6. Rarity 7. Concreteness 8. Conflict Change
  • 9. News Reporting news in a straight-forward manner covering all the required facts. The style is direct with focus on the gist of the story with other necessary points. The news style should be concise and precise. The facts must be crosschecked which makes the news item as authentic as possible without any media bias. Such news pieces often cover politics and social movements. News stories based on political suppression, public movements or abuse of human rights have proved instrumental in effecting many a social change, or giving voice to the oppressed. Similarly, cultural events are also covered in news journalism.
  • 10. Types of News 1. Spot story Write it quickly, clearly and simply. 2. Sidebar is a spot story that is filed as a companion piece to a running “trunk” story or series of updates on breaking news. It may be a related Alert and Newsbreak or a basic spot news story. It may cover reaction or some other development linked with a major running story. 3. Curtainraisers or previews by definition are written ahead of set-piece events – meetings, visits, elections, trials, earnings, speeches etc.
  • 11. Types of News Investigative journalism is a primary source of information. Investigative journalism often focuses on investigating and exposing unethical, immoral and illegal behavior by individuals, businesses and government agencies It can be complicated, time-consuming and expensive—requiring teams of journalists, months of research, interviews (sometimes repeated interviews) with numerous people, long-distance travel, computers to analyze public-record databases, or use of the company's legal staff to secure documents under freedom of information laws.
  • 12. Stories that go into deeper detail than straight news More “human” Human interest Entertainment More creativity
  • 13. Features A feature story is an insight into a trend or an issue or personality. Usually longer forms of writing; more attention is paid to style than in straight news reports. Must be written in a creative and interesting way. The first two paragraphs must grab the reader's attention and still convey article’s ideas They are often combined with photographs, drawings or other "art" such as a picture, graphic, video or factbox. They may also be highlighted by typographic effects or colors. It uses specific examples to illustrate trends or issues and puts them in a broad framework allowing the social, economic, corporate or political implications to shine through, whether local, national or global. A feature is essentially cross-sectoral i.e. it should appeal to anyone in a global audience of politically and financially aware readers.
  • 14. Types of Features 1. News Feature: cover the same subjects as deadline hard-news stories, but do so in greater depth and detail. 2. Spot features are feature stories produced on deadline that focus on a breaking news event. Often news features are used as sidebars to the mainbar, the main deadline news story about an event. 3. Profiles of prominent or unique individuals of interest to the community. 4. A “brite” or “odd” is a story which is funny, quirky or bizarre. A “bright” may also be poignant or sad and invariably involves people. Usually covered because the details were unusual. 5. Reviews: books, films, music, restaurants and more 6. Q&A-type interviews 7. Background for certain events or traditions 8. Historical pieces that delve into the past
  • 15. Sports Reporting on a particular sport event. Provides accurate facts and statistics related to that event. Interviews with celebrity sport stars are yet one of the interesting features of sports journalism. Although sports-lovers watch the live coverage thanks to the media, there are many people who still enjoy reading or watching in-depth details about the event.
  • 16. Brites Advances Comics Horoscopes Puzzles Recipes Other “fun” stuff
  • 17. Dog bites man Man bites dog
  • 19. Almost always a single sentence Less than 30-35 words long Summarize the most important of the “Ws” Limit to one central idea “Hook” the reader
  • 20. LEDE (almost always one sentence) The most important information in the story should be in the first few paragraphs BODY Secondary facts of the story Minor facts of the story
  • 21. A “slant” to your story. makes the purpose of the story clear and give it focus. RIGHT: More than 100 people were left homeless after a tornado struck Titusville yesterday. WRONG: Seventeen houses were flattened by a tornado that struck Titusville yesterday.
  • 22. murder forced captured death assisted detained
  • 23. 37 feared dead in boat accident Men heard boasting of daily shootings Shark fin soup alters ecosystem Oh rubbish!! Sucking up trash Violent storms batter southeast Groups sue over toxic toys 23
  • 24. Few or no articles Action verbs only Does the headline express the main idea of the story? Does the headline effectively label the story's content? Will it create reader interest? Will it move readers into the story? Does the headline focus match the lead focus? Are the words short, common, colorful, powerful, specific? Would you read a story with this headline?
  • 25. Term Meaning downstyle Capitalizing one the first letter of the first word and proper nouns in the headline primary head A headline that is larger and bolder than its accompanying headline secondary head A headline that is smaller and lighter than its accompanying headline (also called a kicker)
  • 26. Kicker / secondary head Primary head Craze makes comeback Hula Hoops on a roll Downstyle
  • 27. Man stabbed 37 times-police rule out suicide March planned for next August Patient at death's door--doctors pull him through Child's stool great for use in garden Juvenile court to try shooting defendant Police begin campaign to run down jaywalkers
  • 28. William Kelly, 87, was fed secretary Iraqi head seeks arms Drunk gets nine months in violin case Enraged cow injures farmer with ax Deer kill 7,000 Local high school dropouts cut in half Include your children when baking cookies
  • 29. Tabloid Format Fold Gutter Caption Point