SlideShare a Scribd company logo
1 of 23

Journalism
1. advance
2. angle
3. attribution
4. brite
5. caption
6. censor
7. cliché
8. copyright
9. defamation
10. downstyle
11. editorial
12. feature
13. fiveWs& the H
14. fold
15. format
16. gutter
17. inverted pyramid
18. kicker
19. lead (lede)
20. libel
21. nameplate
22. plagiarism
23. point
24. primary head
25. proofing
26. secondaryhead
27. tabloid
28. transition

 PUBLICKOCCURRENCES-1690
 No “Freedom ofthe Press”
 Peter Zenger Case-
 printed criticisms about the governor
of NY
 Zenger charged with seditious libel
 Libel is a form of defamation
 Libel law at the time: “The greater the
truth, the greater the libel”
 Trial established the right of a
newspaper to print the truth

Congress shall make no law respecting
an establishment of religion, or
prohibiting the free exercise thereof; or
abridging the freedom of speech, or of
the press; or the right of the people
peaceably to assemble, and to petition
the Government for a redress of
grievances.
offreedom
the press
William Randolph Hearst
“You furnish the pictures.
I’ll furnish the war.”
 Unethical, irresponsible
journalism
 Hoaxes, altered photos,
sensational headlines
 Competition between
NewYorkJournaland NewYork
World
Ida Tarbell
Upton Sinclair unethical& illegal businessdealings
 food& drugcorruption
 child labor
 automobilesafety
 politicalcorruption
Ralph Nader
Bob Woodward &
CarlBernstein


Timeliness
Prominence
Proximity
Consequence
Human Interest
Odd
Conflict
Emotion

Stories that go into deeper detail than straight
news
More “human”
Human interest
entertainment
Morecreativity

Brites
Advances
Comics
Horoscopes
Puzzles
Recipes
Other “fun” stuff
Dog bites man
Man bites dog

5Ws & H
Almost always a single sentence
Summarize the most important of the
“Ws”
Limit to one central idea
“Hook” the reader

LEAD
(almost always one sentence)
The most important information in the story
should be in the first few paragraphs
BODY
Secondary facts of the story
Minor facts
of the
story

 A “slant” to your story.
 makes the purpose of the story clear and give it
focus.
RIGHT:
More than 100 people were left
homeless after a tornado struck
Titusvilleyesterday.
WRONG:
Seventeen houses were flattened by
a tornado that struck Titusville
yesterday.

murder
forced
captured
death
assisted
detained
37 feared dead in boat accident
Men heard boasting of daily shootings
Sharkfin soupalters ecosystem
Oh rubbish!! Suckingup trash
Violent stormsbatter southeast
Groupssueover toxic toys
Few or no articles
Action verbs only
Does the headline express the main idea of the
story?
Does the headline effectively label the story's
content?
Will it create reader interest?
Will it move readers into the story?
Does the headline focus match the lead focus?
Are the words short, common, colorful,
powerful, specific?
Would you read a story with this headline?

Term Meaning
downstyle Capitalizing one the first letter of the first
word and proper nouns in the headline
primary head A headline that is larger and bolder than its
accompanying headline
secondary head A headline that is smaller and lighter than
its accompanying headline (also called a
kicker)

Craze makes comeback
Hula Hoops on a roll
Kicker/ secondary
head Primary
head
Downstyle

 Man stabbed 37 times-police rule out suicide
 March planned for next August
 Patient at death's door--doctors pull him through
 Child's stool great foruse in garden
 Juvenile court to try shooting defendant
 Police begin campaign to run down jaywalkers

 William Kelly, 87, was fed secretary
 Iraqi head seeks arms
 Drunk gets nine months in violin case
 Enraged cowinjures farmer with ax
 Deerkill 7,000
 Local high school dropouts cut in half
 Include your children when baking cookies

Tabloid
Format
fold
gutter
caption
point

More Related Content

Similar to Journalism

For Abortion Essay
For Abortion EssayFor Abortion Essay
For Abortion Essay
Angel Smith
 
Introducing speech
Introducing speechIntroducing speech
Introducing speech
Idrus Nawawi
 
Essay Of Mice And Men. A Review of Of Mice and Men - GCSE English - Marked by...
Essay Of Mice And Men. A Review of Of Mice and Men - GCSE English - Marked by...Essay Of Mice And Men. A Review of Of Mice and Men - GCSE English - Marked by...
Essay Of Mice And Men. A Review of Of Mice and Men - GCSE English - Marked by...
Rocio Garcia
 
The New Deal for Nearly Four Months”J. Frederick EssaryIntrod.docx
The New Deal for Nearly Four Months”J. Frederick EssaryIntrod.docxThe New Deal for Nearly Four Months”J. Frederick EssaryIntrod.docx
The New Deal for Nearly Four Months”J. Frederick EssaryIntrod.docx
dennisa15
 

Similar to Journalism (11)

We Must Abolish the United States
We Must Abolish the United StatesWe Must Abolish the United States
We Must Abolish the United States
 
The End of Humanity: Rise of the Robots 2nd Issue Infowars Magazine
The End of Humanity: Rise of the Robots 2nd Issue Infowars MagazineThe End of Humanity: Rise of the Robots 2nd Issue Infowars Magazine
The End of Humanity: Rise of the Robots 2nd Issue Infowars Magazine
 
For Abortion Essay
For Abortion EssayFor Abortion Essay
For Abortion Essay
 
Gay Rights Essay Ideas
Gay Rights Essay IdeasGay Rights Essay Ideas
Gay Rights Essay Ideas
 
World Trade Center Essay
World Trade Center EssayWorld Trade Center Essay
World Trade Center Essay
 
Introducing speech
Introducing speechIntroducing speech
Introducing speech
 
Trump Prophecies
Trump PropheciesTrump Prophecies
Trump Prophecies
 
Relationship Between Money And Happiness Essay In 20
Relationship Between Money And Happiness Essay In 20Relationship Between Money And Happiness Essay In 20
Relationship Between Money And Happiness Essay In 20
 
Essay Of Mice And Men. A Review of Of Mice and Men - GCSE English - Marked by...
Essay Of Mice And Men. A Review of Of Mice and Men - GCSE English - Marked by...Essay Of Mice And Men. A Review of Of Mice and Men - GCSE English - Marked by...
Essay Of Mice And Men. A Review of Of Mice and Men - GCSE English - Marked by...
 
The New Deal for Nearly Four Months”J. Frederick EssaryIntrod.docx
The New Deal for Nearly Four Months”J. Frederick EssaryIntrod.docxThe New Deal for Nearly Four Months”J. Frederick EssaryIntrod.docx
The New Deal for Nearly Four Months”J. Frederick EssaryIntrod.docx
 
Media Analysis Prewriting And Essay Assignment
Media Analysis Prewriting And Essay AssignmentMedia Analysis Prewriting And Essay Assignment
Media Analysis Prewriting And Essay Assignment
 

More from Titusville Area School District

More from Titusville Area School District (20)

Tragedy and Aristotle (ninth grade)
Tragedy and Aristotle (ninth grade)Tragedy and Aristotle (ninth grade)
Tragedy and Aristotle (ninth grade)
 
Hero's Journey project details
Hero's Journey project detailsHero's Journey project details
Hero's Journey project details
 
Anglo saxons epic beowulf
Anglo saxons epic beowulfAnglo saxons epic beowulf
Anglo saxons epic beowulf
 
Fiction and Non-Fiction
Fiction and Non-FictionFiction and Non-Fiction
Fiction and Non-Fiction
 
Characterization
CharacterizationCharacterization
Characterization
 
Writingprocess
WritingprocessWritingprocess
Writingprocess
 
Research Speech for cyber school
Research Speech for cyber schoolResearch Speech for cyber school
Research Speech for cyber school
 
Odyssey questions
Odyssey questionsOdyssey questions
Odyssey questions
 
Research Speech
Research SpeechResearch Speech
Research Speech
 
The enlightenment
The enlightenmentThe enlightenment
The enlightenment
 
The research paper
The research paperThe research paper
The research paper
 
Milton
MiltonMilton
Milton
 
To The Virgins
To The VirginsTo The Virgins
To The Virgins
 
Othello movie ok
Othello movie okOthello movie ok
Othello movie ok
 
The research paper cyber 12
The research paper cyber 12The research paper cyber 12
The research paper cyber 12
 
The British Renaissance
The British RenaissanceThe British Renaissance
The British Renaissance
 
Theme
ThemeTheme
Theme
 
Character traits
Character traitsCharacter traits
Character traits
 
Theme and symbolism
Theme and symbolismTheme and symbolism
Theme and symbolism
 
The masque of the red death2
The masque of the red death2The masque of the red death2
The masque of the red death2
 

Recently uploaded

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Tatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsTatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf arts
 
Simple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdfSimple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdf
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
What is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptxWhat is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptx
 
OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing  Services and Use CasesIntroduction to TechSoup’s Digital Marketing  Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use Cases
 

Journalism

  • 2. 1. advance 2. angle 3. attribution 4. brite 5. caption 6. censor 7. cliché 8. copyright 9. defamation 10. downstyle 11. editorial 12. feature 13. fiveWs& the H 14. fold 15. format 16. gutter 17. inverted pyramid 18. kicker 19. lead (lede) 20. libel 21. nameplate 22. plagiarism 23. point 24. primary head 25. proofing 26. secondaryhead 27. tabloid 28. transition
  • 3.   PUBLICKOCCURRENCES-1690  No “Freedom ofthe Press”  Peter Zenger Case-  printed criticisms about the governor of NY  Zenger charged with seditious libel  Libel is a form of defamation  Libel law at the time: “The greater the truth, the greater the libel”  Trial established the right of a newspaper to print the truth
  • 4.  Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. offreedom the press
  • 5. William Randolph Hearst “You furnish the pictures. I’ll furnish the war.”  Unethical, irresponsible journalism  Hoaxes, altered photos, sensational headlines  Competition between NewYorkJournaland NewYork World
  • 6. Ida Tarbell Upton Sinclair unethical& illegal businessdealings  food& drugcorruption  child labor  automobilesafety  politicalcorruption Ralph Nader Bob Woodward & CarlBernstein
  • 7.
  • 9.  Stories that go into deeper detail than straight news More “human” Human interest entertainment Morecreativity
  • 11. Dog bites man Man bites dog
  • 13. Almost always a single sentence Summarize the most important of the “Ws” Limit to one central idea “Hook” the reader
  • 14.  LEAD (almost always one sentence) The most important information in the story should be in the first few paragraphs BODY Secondary facts of the story Minor facts of the story
  • 15.   A “slant” to your story.  makes the purpose of the story clear and give it focus. RIGHT: More than 100 people were left homeless after a tornado struck Titusvilleyesterday. WRONG: Seventeen houses were flattened by a tornado that struck Titusville yesterday.
  • 17. 37 feared dead in boat accident Men heard boasting of daily shootings Sharkfin soupalters ecosystem Oh rubbish!! Suckingup trash Violent stormsbatter southeast Groupssueover toxic toys
  • 18. Few or no articles Action verbs only Does the headline express the main idea of the story? Does the headline effectively label the story's content? Will it create reader interest? Will it move readers into the story? Does the headline focus match the lead focus? Are the words short, common, colorful, powerful, specific? Would you read a story with this headline?
  • 19.  Term Meaning downstyle Capitalizing one the first letter of the first word and proper nouns in the headline primary head A headline that is larger and bolder than its accompanying headline secondary head A headline that is smaller and lighter than its accompanying headline (also called a kicker)
  • 20.  Craze makes comeback Hula Hoops on a roll Kicker/ secondary head Primary head Downstyle
  • 21.   Man stabbed 37 times-police rule out suicide  March planned for next August  Patient at death's door--doctors pull him through  Child's stool great foruse in garden  Juvenile court to try shooting defendant  Police begin campaign to run down jaywalkers
  • 22.   William Kelly, 87, was fed secretary  Iraqi head seeks arms  Drunk gets nine months in violin case  Enraged cowinjures farmer with ax  Deerkill 7,000  Local high school dropouts cut in half  Include your children when baking cookies