The document discusses solutions for maximizing revenue and minimizing data costs for mobile operators. It introduces the concepts of Intelligent Traffic Management using femtocell and Wi-Fi offloading as well as IFOM and Seamless WLAN offload. However, existing offloading solutions rely on changes upstream, have high costs, and provide a poor user experience. The document suggests allowing user devices to selectively route different traffic types for optimization through standards like ANDSF and IFOM that determine network discovery and selection policies.