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Wireless Broadband Alliance Carrier Wi-Fi Summit - Mobile World Congress 2014
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The arrival of varied smartphones and devices has inevitably encouraged greater data consumption. Users are now more sophisticated and demand nothing less than best network performance. Smartphone generally accounts for higher ARPU and represents potential new revenue streams for enabling quad play services. Operators are aggressively addressing these challenges and improving the quality of their solution to retain existing customers and offering better service experience to build loyalty. WiFi adoption as data offloading is gaining momentum as it improves user experience while lowering the cost of service providers. Correctly implemented, it can ease up to 20% of traffic with substantial impact of freeing up the spectrum and load balancing. Offloading data to WiFi hotspots is economically attractive, because many carriers already operate a substantial number of hotspots. In this paper, we will examine how dynamic data offloading can be further optimized with 3GPP based Access Network Discovery Selection Function (ANDSF). ANDSF describes how the inter-system mobility between 3GPP systems and non-3GPP systems (ie: WLAN, WiMAX, CDMA) policies and priorities can control the conditions for which a device (UE) connects to which wireless network.
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The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
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Smart Wi-Fi Offload For Continuity Of Experience – The True OTT Differentiator
1.
Maveredis Rethink Birdstep &
FOGG Workshop
2.
SmartGrowth 2014 WiFi Offload
: Key Trends Caroline Gabriel Research Director Maveredis Rethink © Copyright 2014 Birdstep Technology ASA. All rights reserved. Copyright © Maravedis Inc 2014.
3.
SmartGrowth 2014 February 2014 “The biggest
change will be one that people won’t even realize has happened – a whole new customer experience enabled by ubiquitous mobile broadband access” © Copyright 2013 Birdstep Technology ASA. All rights reserved.
4.
SmartGrowth 2014 February 2014 The mobile
data challenge The need for multiple networks 200 180 Operators must invest to handle 13fold rise in mobile data 140 120 $bn With conventional technology, 4G capex will outrun revenue at least until 2017 160 100 80 60 40 LTE not enough on its own – a new way to build networks is needed with Wi-Fi and HetNet 20 0 2013 2014 2015 Capacity investments 2016 2017 2018 Data revenues Operator predicted capacity capex vs revenue Source: MOSA, MaRe survey 65 carriers © Copyright 2014 Birdstep Technology ASA. All rights reserved. Copyright © Maravedis Inc 2014.
5.
SmartGrowth 2014 February Carrier strategies
and trends - MNOs 2014 From offload to the full HetNet 35 22% of new capacity comes from WiFi in 2013 Down to 20% in 2018 as carriers integrate WiFi in their own networks 30 % of new capacity 25 20 15 10 5 75% of MNO small cells to integrate WiFi by 2018 0 New spectrum LTE upgrades Key MNO uses Data offload 2013 Differentiated QoS levels First step to small cell layer (eg O2) Location and presence Small cells inc Wi-Fi Flexible networks CoMP 2018 % of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018 Source Maravedis-Rethink operator survey www.maravedis-bwa.com © Copyright 2014 Birdstep Technology ASA. All rights reserved. Wi-Fi offload Copyright © Maravedis Inc 2014
6.
SmartGrowth 2014 February Enablers 2014 Advances during
2013 make WiFi more viable in the carrier network Standards NGH Passpoint 35,000 30,000 Interoperability Work with 3GPP and CableLabs Multimode devices proliferate Common core platforms ,000 units 25,000 16,095 20,000 15,000 9,912 10,000 4,588 5,000 Development of integrated WiFi/cellular small cells Evolution of device ecosystem New WiFi standards 142 557 2013 0 2014 Wi-Fi/cellular 1,718 2015 2016 Cellular only 2017 Total Deployment of small cells with integrated WiFi Source:: Maravedis-Rethink RAN Service www.maravedis-bwa.com © Copyright 2014 Birdstep Technology ASA. All rights reserved. 2018 Copyright © Maravedis Inc 2014.
7.
SmartGrowth 2014 February Convergence with
Wi-Fi 2014 Rise of integrated networks will change economics of mobile operators Spectrum challenge Wi-Fi offload imperative New unlicensed options Catalysts Integrated Wi-Fi LTE-A eg eICIC ‘5G Wi-FI’ www.maravedis-bwa.com © Copyright 2014 Birdstep Technology ASA. All rights reserved. Copyright © Maravedis Inc 2014.
8.
SmartGrowth 2014 Caroline Gabriel,
Research Director +44 207 450 1230 (514) 313-5656 info@maravedis-bwa.com http://www.maravedis-bwa.com http://www.rethinkresearch.biz/ www.linkedin.com/in/cgabriel www.twitter.com/maravedis MaravedisRethink www.maravedis-bwa.com © Copyright 2014 Birdstep Technology ASA. All rights reserved. 8 Copyright © Maravedis Inc 2013.
9.
SmartGrowth 2014 Speaker Introduction Lonnie Schilling CEO
Birdstep Technology © Copyright 2014 Birdstep Technology ASA. All rights reserved. Anders Påls Co-founder of FOGG
10.
SmartGrowth 2014 In a
perfect The Experience Continuity world… Concept © Copyright 2013 Birdstep Technology ASA. All rights reserved.
11.
SmartGrowth 2014 A new
offering with Experience Continuity © Copyright 2014 Birdstep Technology ASA. All rights reserved.
12.
SmartGrowth 2014 Workshop Discussions Beyond
the HP example, what markets & customers will benefit from the Birdstep/FOGG joint solution? What is more important to operators - Intelligent Network Selection or Data Offload? © Copyright 2014 Birdstep Technology ASA. All rights reserved. What does "Always Smartest Connected" actually mean for the user's device? Which operators/service providers do you think understand the value of Experience Continuity and why?
13.
SmartGrowth 2014 More Information? Download
our Whitepaper OTT Services & Intelligent Network Selection at www.birdstep.com Listen to us speaking at: WiFi Offload Summit in Johannesburg May 8th 2014 Listen to us speaking at: WiFi Offlload Summit in Palo Alto, US June 18-19 Listen to our Webinar with Fierce Wireless : http://event.on24.com/r.htm?e=736548& s=1&k=5C9A41B8E8DB1131FFF599E6187 22C47 © Copyright 2014 Birdstep Technology ASA. All rights reserved.
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