SlideShare a Scribd company logo
Part One
                                          Hash Marketing

                 Each time a trending hash is displayed, there is a
                 Hash Marketing thought behind it.




Commercial in Confidence   Copyright Roy Fang 2013   RoyFang@M-Commerce.com
Nike started doing it in
                                                   year 2012




Commercial in Confidence Copyright Roy Fang 2013
RoyFang@M-Commerce.com
MS just started doing it.
                                                                              Microsoft Changed from showing
                                                                              corporate logo to showing a trending
                                                                              hash at the end of it’s recent
                                                                              windows8 TV campaign

                                                                              - 04/13/2013




Commercial in Confidence   Copyright Roy Fang 2013   RoyFang@M-Commerce.com
#LOVEmyDQ




Commercial in Confidence Copyright Roy Fang 2013
RoyFang@M-Commerce.com
#ASKSUZE

                                                   Show hosts are doing it.
                                                   An example to show how SUZE wants
                                                   to get audiences engaged with Hash
                                                   Marketing, you will probably see most
                                                   of the talk shows or variety shows to
                                                   do just that.

                                                   #DukDynasty
                                                   #Married2Med
                                                   #Saturday2020




Commercial in Confidence Copyright Roy Fang 2013
RoyFang@M-Commerce.com
By comparison, to see the trend!


                     Hash Marketing                Old School




Commercial in Confidence Copyright Roy Fang 2013
RoyFang@M-Commerce.com
Please make sure you
                                                   watch this MP4 in its
                                                   entirety in order to
                                                   appreciate our very
                                                   disruptive biz model.

                                                   Hash.ly EcoSystem Baseline concepts
                                                   are also explained at
                                                   http://Hash.ly/ever_after




Commercial in Confidence Copyright Roy Fang 2013
RoyFang@M-Commerce.com
Hashing is so easy!




Commercial in Confidence   Copyright Roy Fang 2013   RoyFang@M-Commerce.com
#SSID scan     Redirect to a
and capturing   landing page
Geo-tagged                                                               App download
   browsing history                                                      http://hash.ly/ever_after




Commercial in Confidence   Copyright Roy Fang 2013   RoyFang@M-Commerce.com

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What is Hash Marketing?

  • 1. Part One Hash Marketing Each time a trending hash is displayed, there is a Hash Marketing thought behind it. Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com
  • 2. Nike started doing it in year 2012 Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com
  • 3. MS just started doing it. Microsoft Changed from showing corporate logo to showing a trending hash at the end of it’s recent windows8 TV campaign - 04/13/2013 Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com
  • 4. #LOVEmyDQ Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com
  • 5. #ASKSUZE Show hosts are doing it. An example to show how SUZE wants to get audiences engaged with Hash Marketing, you will probably see most of the talk shows or variety shows to do just that. #DukDynasty #Married2Med #Saturday2020 Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com
  • 6. By comparison, to see the trend! Hash Marketing Old School Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com
  • 7. Please make sure you watch this MP4 in its entirety in order to appreciate our very disruptive biz model. Hash.ly EcoSystem Baseline concepts are also explained at http://Hash.ly/ever_after Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com
  • 8. Hashing is so easy! Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com
  • 9. #SSID scan Redirect to a and capturing landing page
  • 10. Geo-tagged App download browsing history http://hash.ly/ever_after Commercial in Confidence Copyright Roy Fang 2013 RoyFang@M-Commerce.com