Keeping Place is a small organization that has made only minor changes to its objectives, strategy, and tactics over the past 15 years. It constantly evolves its plans through weekly meetings and quarterly executive team meetings. The organization's business plan is 70% complete but needs help from partners to fully develop the finance, project, operations, and marketing plans. The marketing plan objectives are to prevent a commercial aged care proposal at the 10 Terminal site, gain endorsement for Keeping Place's proposal, and access the buildings. Tactics include building local support networks and persuading government organizations.

1. Keeping Place
Planning for Success!
john.young@yindi.net.au
0407 940 943
26-jun-2014
CopyrightYindiSystems2014

2. CopyrightYindiSystems2014
Keeping Place objectives, strategy, tactics and plans
✔Keeping
Place
Objectives
Keeping
Place
Strategy
Keeping
Place
Operating
Tactics
Detailed
Business
Plan
✔
Very small document
Only minor changes in 15 years
Constantly evolving. Decisions
made at weekly meetings
Fine tuned every 3 - 6 months at
Quarterly Executive Team Meetings
Available as a reference
document for Executives
and Project Managers.
Used when presenting
to potential benefactors
or major stakeholders

3. CopyrightYindiSystems2014
Project
Plan
Operating
Plan
Marketing
Plan
Creating the business plan…
Finance
Plan
The Vision
Keeping Place
Business Plan
✔
✔
?
?
?
70% complete
We need help from a Partner
or major Benefactor
Easy to create once Finance
Plan is done
Easy to create once
Finance Plan is done
Easy to create once
Finance Plan is done
Well expressed in previous
Proposals and brochures

4. Keeping Place
Marketing Plan
john.young@yindi.net.au
0407 940 943
26-jun-2014
CopyrightYindiSystems2014

5. CopyrightYindiSystems2014
Marketing Objectives, strategy, tactics and plans
✔Marketing
Objectives
Marketing
Strategy
Marketing
Tactics
Marketing
Plan
✔
Only minor changes
since 1-jan-2014
Constant tuning, based on
analysis of results
Fine tuned every month
Available as a reference
document for Executives
and Project Managers.
Used when presenting
to Stakeholders

6. CopyrightYindiSystems2014
Why do we need to market
Keeping Place @ Cubba Cubba?
• Powerful, well connected, well resourced group(s) who are
competing for the 10 Terminal site at Middle Head
• Possibly another Indigenous campaign which may want to
compete against Keeping Place for
• visibility and influence in the Koori community
• access to federal/state govt funding
• support and funding from potential sponsors
• We need to get a big return on the limited time and energy
available for our Network of supporters

7. CopyrightYindiSystems2014
Cubba Cubba Marketing Objectives
• Persuade Australian Government and Sydney Harbour Federation
Trust to disallow the commercial aged care proposal
• Win over Save Middle Head campaign team to endorse the
Keeping Place proposal
• Get access ASAP to 10 Terminal buildings for Keeping Place
• Build a local support base for the 3 objectives above

8. CopyrightYindiSystems2014
Mapping the people networks that form Keeping Place
This list of potential supporters for
Keeping Place is far from complete
Mosman
Parks
& Bushland
Assoc.
Save
Middle
Head
Aboriginal
Heritage
Office
Mosman
Men's
Shed
Guringai
Tribal
Link
Tribal
Warrior
Sydney
Lions
Club
Mosman
Council
Guringai
Festival
Sydney
Harbour
National
Park
Foundation
National
Parks
& Wildlife
Metro
Local
Aboriginal
Land
Council
Mosman
Art
GalleryLandcare
Australia
Keeping
Place
Campaign
NCIE

9. CopyrightYindiSystems2014
Greater
Sydney
Northern
Sydney
Lower
North
shore
NSW
Australia
& Torres Strait
Growing the target geography over time
now future

10. Keeping Place
PO Box 536
Spit Junction NSW 2088
Australia
m: 0407 940 943
+61 407 940 943
e: john@keepingplace.net.au
John
Young