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The document discusses the concept of design, highlighting various quotes from notable figures about its importance and implications. It emphasizes the evolving role of design in a competitive market, especially in context to pricing pressures from big players like Walmart and global manufacturing. Additionally, it references technological advancements, such as Moore's law, that impact the cost and quality of products.
This slide introduces the concept of design, quoting influential figures and emphasizing the notion that good design drives business success.
These slides discuss the changing role of design amid market pressures, highlighting key rules for competing in a price-driven environment.








































