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Bias in Artificial Intelligence John Tubert SXSW
The extreme
danger of bias
in Artificial
Intelligence
By John Tubert, Executive Technology Director
John Tubert
Executive Technology Director
Transformation at Speed
Bias in Artificial Intelligence John Tubert
Bias in Artificial Intelligence John Tubert SXSW
We have reinvented our business five times to capitalize on the disruption of technology
1977
1985
Pioneered computer-
assisted filmmaking
1986
1994
Pioneered an integrated
digital studio
1995
2003
Pioneered a new model for
an interactive agency
2004
2012
Pioneered a new
agency model
2013
Present
For the connected age
Unconscious
bias
Bias in Artificial Intelligence John Tubert SXSW
Affected people:
10
Bias in Artificial Intelligence John Tubert SXSW
Affected people:
500m
Bias in Artificial Intelligence John Tubert SXSW
Put yourself in
these 4 scenarios
Bias in Artificial Intelligence John Tubert SXSW
Amazon hiring
tool discriminated
against women
Imagine…
Bias in Artificial Intelligence John Tubert
Amazon hiring
tool discriminated
against women
Imagine…
Bias in Artificial Intelligence John Tubert
You are looking
for a home
Imagine…
Bias in Artificial Intelligence John Tubert
You are looking
for a home
Imagine…
Bias in Artificial Intelligence John Tubert
Imagine a self
driving car
doesn’t see you
as a human
because the
color of your skin
Imagine…
Bias in Artificial Intelligence John Tubert
Imagine a self
driving car
doesn’t see you
as a human
because the
color of your skin
Imagine…
Bias in Artificial Intelligence John Tubert
You are flagged
as twice as likely
to commit a crime
because you are
a part of a
minority group
Imagine…
Bias in Artificial Intelligence John Tubert
You are flagged
as twice as likely
to commit a crime
because you are
a part of a
minority group
Imagine…
Bias in Artificial Intelligence John Tubert
Bias in Artificial Intelligence John Tubert SXSW
Things companies can
do to fix these issues
Ford cars are using 50%
more female voice than
male to train GPS
Hiring more diverse teams
Bias in Artificial Intelligence John Tubert SXSW
Things companies can
do to fix these issues
Use existing image data sets Making the training
data public
Bias in Artificial Intelligence John Tubert SXSW
Things companies can
do to fix these issues
http://www.oneilrisk.com/
online risk consulting and
algorithms auditing
Adding bias testing to the
product’s development cycle
Bias in Artificial Intelligence John Tubert SXSW
Things companies can
do to fix these issues
IBM also is creating a tool called
“The Fairness 360 Kit” to detect
bias in algorithms
If you train using historical
data you will make the same
mistake, need to identify the
bias on the data
Thank you
Bias in Artificial Intelligence John Tubert SXSW
@jtubert

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Extreme Danger of bias in Artificial Inteligence

  • 1. Bias in Artificial Intelligence John Tubert SXSW The extreme danger of bias in Artificial Intelligence By John Tubert, Executive Technology Director
  • 2. John Tubert Executive Technology Director Transformation at Speed Bias in Artificial Intelligence John Tubert
  • 3. Bias in Artificial Intelligence John Tubert SXSW We have reinvented our business five times to capitalize on the disruption of technology 1977 1985 Pioneered computer- assisted filmmaking 1986 1994 Pioneered an integrated digital studio 1995 2003 Pioneered a new model for an interactive agency 2004 2012 Pioneered a new agency model 2013 Present For the connected age
  • 4. Unconscious bias Bias in Artificial Intelligence John Tubert SXSW
  • 5. Affected people: 10 Bias in Artificial Intelligence John Tubert SXSW
  • 6. Affected people: 500m Bias in Artificial Intelligence John Tubert SXSW
  • 7. Put yourself in these 4 scenarios Bias in Artificial Intelligence John Tubert SXSW
  • 8. Amazon hiring tool discriminated against women Imagine… Bias in Artificial Intelligence John Tubert
  • 9. Amazon hiring tool discriminated against women Imagine… Bias in Artificial Intelligence John Tubert
  • 10. You are looking for a home Imagine… Bias in Artificial Intelligence John Tubert
  • 11. You are looking for a home Imagine… Bias in Artificial Intelligence John Tubert
  • 12. Imagine a self driving car doesn’t see you as a human because the color of your skin Imagine… Bias in Artificial Intelligence John Tubert
  • 13. Imagine a self driving car doesn’t see you as a human because the color of your skin Imagine… Bias in Artificial Intelligence John Tubert
  • 14. You are flagged as twice as likely to commit a crime because you are a part of a minority group Imagine… Bias in Artificial Intelligence John Tubert
  • 15. You are flagged as twice as likely to commit a crime because you are a part of a minority group Imagine… Bias in Artificial Intelligence John Tubert
  • 16. Bias in Artificial Intelligence John Tubert SXSW Things companies can do to fix these issues Ford cars are using 50% more female voice than male to train GPS Hiring more diverse teams
  • 17. Bias in Artificial Intelligence John Tubert SXSW Things companies can do to fix these issues Use existing image data sets Making the training data public
  • 18. Bias in Artificial Intelligence John Tubert SXSW Things companies can do to fix these issues http://www.oneilrisk.com/ online risk consulting and algorithms auditing Adding bias testing to the product’s development cycle
  • 19. Bias in Artificial Intelligence John Tubert SXSW Things companies can do to fix these issues IBM also is creating a tool called “The Fairness 360 Kit” to detect bias in algorithms If you train using historical data you will make the same mistake, need to identify the bias on the data
  • 20. Thank you Bias in Artificial Intelligence John Tubert SXSW @jtubert