1) The document discusses the role of design in science, innovation, and business in the UK from 1944 to the present. 2) It provides examples of how the Design Council has helped innovative companies and research institutions utilize design thinking to commercialize new technologies and develop marketable products and services. 3) The document argues that design is crucial for linking creativity and innovation by shaping new ideas into practical solutions for users, and that it can help maximize the impact of research by accelerating the path from research to market.

1. Science and Innovation:
Growth by Design
NeilGridley,DesignAssociate
22July2014

2. Our history
1944
Council for
Industrial design
1924
Royal Fine Art
Commission
1999
CABE
2011-14
Design Council
(inc. Cabe)
1970
Design Council

3. Championing
great design
to improve lives

4. Design Council

5. Design Council
Brand&Comms
Space / Interior Web
Service
Packaging
Product / UI

6. Innovating through design
Deliver
Solutions which work
Develop
Potential solutions

7. Innovating through design
Deliver
Solutions which work
Develop
Potential solutions
Define
The area to focus upon
Discover
Insight into the problem

8. Innovating through design
Deliver
Solutions which work
Develop
Potential solutions
Define
The area to focus upon
Discover
Insight into the problem
Being people centred

9. Innovating through design
Deliver
Solutions which work
Develop
Potential solutions
Define
The area to focus upon
Discover
Insight into the problem
Being people centered
Being visual

10. Innovating through design
Deliver
Solutions which work
Develop
Potential solutions
Define
The area to focus upon
Discover
Insight into the problem
Being people centred
Being visual
Being collaborative & iterative

11. Design Thinking

12. Innovation
Infrastructure

13. Design Councilworking withgovernment:
theimpact of design
“Designcanhelp organisationstransform their
performance,from businessproductinnovationto the
commercialisationof scienceandthe delivery of
services.
RtHonDavidWillettsMP
MinisterforUniversitiesandScience

14. Government funds the innovation
infrastructure

15. Our support for science and
innovation helps:
—British entrepreneurs turn their scientific and
technological ideas into innovative and profitable
products and services with the potential to compete
in the global marketplace
—UK companies grow by helping them turn their
innovative ideas into profitable products and
services which are competitive on the world stage;
thus creating more jobs and increasing government
revenue

16. Why design?
—Creativity is the generation of new ideas
—Innovation is the successful exploitation of new ideas
—Design is what links creativity and innovation.
It shapes ideas to become practical and attractive
propositions for users or customers

17. Support for science and innovation
SMEsResearch
Pre start up
Start up
Supply Chains
Prime Customer
Supply chain
businesses

18. Research and early
stage ventures

19. How design adds value to research
Design is an effective mechanism for maximising research
impact; it helps to find practical applications for research
and accelerates the route from research idea to market
proposition.

20. “The support we received
from the Design Council gave
us the confidence to apply the
same thinking we use in
product design to designing
the business – develping a
concept, testing it with users,
refining it and staying flexible
enough to keep modifying it
as the market develops”
“Introducing a Strategic Design
approach is having a significant
impact across a growing number of
projects as we move forward”
Dr George Rice, Tech Transfer Manager, The University of
Nottingham

21. Heartlight

22. Heartlight
 Identified lots of potential – added value to IP
 Strengthened VC funding case, raised £
 Activity in various sectors
 Miniaturisation– critical for most applications
 Refocused team, new energy
 Now set up JV
Heartlight
Systems
Limited

23. “What we learned continues to benefit the business, it
enabled Owlstone to communicate the value and potential
of its technology and clarify the best route to market. It
reduced risk and accelerated revenue generation, so
boosting investors’ confidence.”
Billy Boyle, CEO, Owlstone Nanotech

25. What happened?
—Immediate additional investment raised
($2.3m)
—First product launched was a success
—Repeat order from major customer within
first year
—Four new products active in three markets
today
—User-centred approach now core to
Owlstone’s strategy and management

26. What has been achieved - 2010 to2014
— Investments of £10K - £4M
— New licences and partnerships
— Compelling propositions and brands
— Accelerated commercialisation

27. SMEs in
manufacturing sector

28. “Design is not just about
aesthetics. It’s the creative
process within the business.
Design is fundamental,
creating brands, products
and an environment for
businesses to move forward”
Naylor Industries, SME

29. Naylor Industries, SME

30. What happened?
— New product development process
— New brand became market leader
— Sales grew £500k to £5m in 3 years
— 20% of overall business output
— Jobs saved
— Export potential
— Offset the worst effects of recession

31. Over a decade of impact
Direct return for business for
every £1 spent on design:

32. Feedback
said design was integral or
important to their businesses

33. Supply chain
innovation

34. Supply chain innovation