What are the 4 characteristics of CTAs that convert?
How to Add and Optimize Twitter Cards for Your Account
1. What Is A Twitter Card?
How to add a Twitter Card
to your Twitter Account
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2. What’s On Your Twitter Stream
• When you post from a
page on your website
with the Twitter Card
enabled you’ll add the
View Summary
• Give your readers the
option to click on the
View Summary to learn
more about you
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3. Twitter Stream: View Summary
• When someone clicks
on the View Summary
your Twitter Card for
your website page pops
up
• What do you want
people to learn about
you and what you do?
http://www.robertjbanach.com | @robertjbanach
4. Twitter Cards Give You More
• Media to your
Tweets
• Control over how
your content is
displayed
• Followers that want
to see your content
• Traffic to your
website
http://www.robertjbanach.com | @robertjbanach
5. Twitter Card: 4 Simple Steps
• Choose from 7 different
Twitter Cards
• Add meta tags to your
page, each page may
have a tag specific to
what you want to share
• Apply for the card by
validating the tags
• When approved, Tweet
the page to see how it
looks
http://www.robertjbanach.com | @robertjbanach
6. Twitter Card: Card Catalog
• Choose from 7 different
Twitter Cards
• Display images, videos,
play a song, or just tell
folks more about you
• Add an App for
additional functionality
• Or a whole gallery of
pictures
http://www.robertjbanach.com | @robertjbanach
7. Twitter Card: Card Validator
• On the Card Validator
screen enter the
information about you
and your website
• See a preview of what
your card will look like
to your readers
• And, it gets better when
you add Mobile App
Integration
http://www.robertjbanach.com | @robertjbanach
8. Twitter Card: Mobile Apps
• Multiple mobile apps to
integrate
• Mobile apps are
optional, and may be
added at any time
• Apps can be added for
iphone, ipad and
Googleplay
http://www.robertjbanach.com | @robertjbanach
9. Thank you for attending
Bob’s Hangout
Join us Wed. at 8:00 pm CT
for our next Hangout
Learn about our
Internet Marketing Certification
http://robertjbanach.com/2013/12/01/
online-marketing-certification/
http://www.robertjbanach.com | @robertjbanach