Twitter for business

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If you've determined that Twitter is the right market for your business but aren't sure where to start, we'll be covering in this webinar:

* How to best build your Twitter followers list to foster quality conversations
* What third party services and softwares will help make your life easier
* How to promote and market your products and services
* How to handle customer service via Twitter

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Twitter for business

  1. 1. TWITTER FOR BUSINESS Twitter for Business
  2. 2. What Is Twitter? • Microblogging site • Both personal and professional • Not restricted to people you know • Basic in functionality, immense in reach Twitter for Business
  3. 3. What is a Tweet? • A tweet is a message comprised of 140 characters • Can include URL links • There are no styles in tweet text • The subject can be about whatever you want Twitter for Business
  4. 4. Twitter Followers •You do not have to follow people back, although common etiquette encourages it •More followers isn’t always better •Quality, not quantity •Focus on forming quality relationships and listening attentively Twitter for Business
  5. 5. Why Use Twitter? • Fast way to spread the word • Communicating and engaging with people • Keep up with friends and family • Meet new people • Discuss your passions, hobbies, etc. • Learning and teaching • Sharing and discovering Twitter for Business
  6. 6. What Twitter Can Do For Business • Engage customers and monitor your reputation – A discussion, not a broadcast • Build and maintain relationships • Share information with your customers • Network • Market and advertise your business Twitter for Business
  7. 7. Before Y Start Tweeting… ou 1. Relax 2. Develop social media policy 3. Define goals a. Short-term and Long-term b. Stay active with your initiatives 4. Complete, committed effort 5. Integration 6. Personalize your Twitter account 7. Listen, think, and then respond to conversations Twitter for Business
  8. 8. Twitter Don’ts • Use Twitter as only a sales channel – Heavily push products and services • Broadcast your message • Retweet without giving credit • Ignore @replies and direct messages • Spam your followers with messages • Broken record tweets • TMIT: Too Much Information Tweets Twitter for Business
  9. 9. Twitter Do’s • Begin slowly and gradually • Update regularly – Do not let your Twitter brand fade away • Captivate people with short tweets – Raise interest • Attention on the market and its characteristics • Relax and have fun with it – Be the human that you are Twitter for Business
  10. 10. Twitter For Business: I. Build Your Network II. Engage Y our Community III. Tracking & Analysis Twitter for Business
  11. 11. Build Your Network • Branded Profile vs. Personal Profile – How are you going to use Twitter? • XYZCompany_Corporate • XYZCompany_HelpDesk • XYZCompany_Mary, XYZCompany_Dave • Personalize your Twitter account – Use a calm, friendly tone • Build a foundation of Twitter followers – People choose to view your tweets – Post messages your audience will find compelling • Twitter company page Twitter for Business
  12. 12. Zappos on Twitter
  13. 13. Build Your Network • Branded Profile vs. Personal Profile – How are you going to use Twitter? • XYZCompany_Corporate • XYZCompany_HelpDesk • XYZCompany_Mary, XYZCompany_Dave • Personalize your Twitter account – Use a calm, friendly tone • Build a foundation of Twitter followers – People choose to view your tweets – Post messages your audience will find compelling • Twitter company page Twitter for Business
  14. 14. Engage Your Community • Make the conversation two-way – Engage your community – Build your credibility • Publish helpful content that adds value – Give people a reason to follow • Search Twitter for conversations – Learn from feedback • Follow people who follow you • Use Twitter to promote events Twitter for Business
  15. 15. Tracking Twitter Accounts & Activity • Track conversations – http://search.twitter.com/ – For your company, products, news, etc. • Find and analyze trends – http://trendistic.com/ – For your company, competitor, products, industry, etc. • Analyze your Twitter accounts – http://tweetstats.com/ – How, when, and where you are tweeting – Figure out the trends of your accounts Twitter for Business
  16. 16. http://search.twitter.com/
  17. 17. Tracking Twitter Accounts & Activity • Track conversations – http://search.twitter.com/ • Find and analyze trends – http://trendistic.com/ – For your company, competitor, products, industry, etc. • Analyze your Twitter accounts – http://tweetstats.com/ – How, when, and where you are tweeting – Figure out the trends of your accounts Twitter for Business
  18. 18. http://trendistic.com/
  19. 19. Tracking Twitter Accounts & Activity • Track conversations – http://search.twitter.com/ • Find and analyze trends – http://trendistic.com/ – For your company, competitor, products, industry, etc. • Analyze your Twitter accounts – http://tweetstats.com/ – How, when, and where you are tweeting – Figure out the trends of your accounts Twitter for Business
  20. 20. http://tweetstats.com/ A B C D E
  21. 21. Other Tracking & Analysis Tools • Twitturly – http://twitturly.com/ – Track top shared URLs • TweetMeme – http://tweetmeme.com/ – The “hottest” links on Twitter • Monitter – http://monitter.com/ – Track trends in realtime • TwitterCounter – http://twittercounter.com – Stats of your tweets, who you are following, and followers • TwitterGrader – http://twitter.grader.com/ – Check the power of your account and level of your engagement Twitter for Business
  22. 22. Third Party Tools • HootSuite – http://hootsuite.com/ – Business oriented desktop client – Organize personalized Twitter streams into columns – Tweet scheduling – Manage multiple social media profiles (Facebook, Twitter, LinkedIn) in one account – Manage multiple users over different Twitter accounts – great for managing employees • CoTweet – http://cotweet.com/ – Supervise multiple accounts – Track keyword and trends – Tweet scheduling – Manage conversations between your team – Click statistics on your posted links Twitter for Business

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