The document summarizes the author's experiences at SXSW, highlighting several key points. Nerds were cooler than expected. Necessities included attending parties hosted by Twitter, Foursquare, and Google. Panel discussions focused on themes like using data effectively, setting clear missions, and making people's lives easier. The author learned the importance of real-time marketing, influencers, and having a flexible plan rather than assuming anything is final.
Keynote: From Founder to Investor: Stories From the Trenches of Entrepreneurs...Lean Startup Co.
This document appears to be an excerpt from a book or guide about entrepreneurship. It discusses several lessons for entrepreneurs, including that ideas are everywhere, the importance of telling others about your idea and making connections, and that success is the ultimate goal rather than just winning. It is authored by Leah Busque Solivan and references her Twitter handle and venture capital firm Fuel Capital.
Startup Lessons from TaskRabbit - Leah Busque, Founder, TaskRabbitTraction Conf
This document provides lessons for unleashing one's inner entrepreneur. It discusses that ideas are everywhere and can be discovered through creativity and asking questions. It advises telling everyone about your ideas to get feedback. It also discusses setting bold goals and taking risks to achieve wild things. The document recommends developing tests for ideas that can be run quickly and iterating the tests and ideas based on learnings. The overall message is that success is the ultimate goal, not just winning, and that values, impact, and purpose should also be considered.
The future of work is here. It is bleak and it is bright.
As conventional jobs and the security they bring fade away, new principles for organising ourselves emerge. Being fulfilled in work has fast become a global focus and moving with dexterity amidst constant change is the new need-to-have capability. Meanwhile, the crisis of disengagement at work can be eased if we seek to reinvent why and how we organise in the new world.
This talk given at Second Home Lisboa covers:
+Meaning at work (why we work)
+Fluidity at work (how we work)
+ Possibilities for work (what we'll work on)
The document discusses social media marketing strategies for martial arts schools. It provides 5 key takeaways:
1) The four main pillars of social media marketing for martial arts schools are driving traffic to the school website, analytics to understand engagement, and having a strong online presence across major social networks.
2) Proper social media etiquette involves listening to others, interacting respectfully, addressing negativity diplomatically, giving credit, and being authentic.
3) High-quality visual content like videos and images perform better than text on social media and help differentiate a school.
4) Schools must work to dominate relevant keywords through search engine optimization and engage users on new social media features.
5) ChampionsWay offers social
Slides from a lecture at Goldsmiths looking at the change in online identity. Asking whether we can be more playful with our social media engagements. Also notes on analysing how 'Human' social media output is from Arts Organisations in the UK.
Keynote: From Founder to Investor: Stories From the Trenches of Entrepreneurs...Lean Startup Co.
This document appears to be an excerpt from a book or guide about entrepreneurship. It discusses several lessons for entrepreneurs, including that ideas are everywhere, the importance of telling others about your idea and making connections, and that success is the ultimate goal rather than just winning. It is authored by Leah Busque Solivan and references her Twitter handle and venture capital firm Fuel Capital.
Startup Lessons from TaskRabbit - Leah Busque, Founder, TaskRabbitTraction Conf
This document provides lessons for unleashing one's inner entrepreneur. It discusses that ideas are everywhere and can be discovered through creativity and asking questions. It advises telling everyone about your ideas to get feedback. It also discusses setting bold goals and taking risks to achieve wild things. The document recommends developing tests for ideas that can be run quickly and iterating the tests and ideas based on learnings. The overall message is that success is the ultimate goal, not just winning, and that values, impact, and purpose should also be considered.
The future of work is here. It is bleak and it is bright.
As conventional jobs and the security they bring fade away, new principles for organising ourselves emerge. Being fulfilled in work has fast become a global focus and moving with dexterity amidst constant change is the new need-to-have capability. Meanwhile, the crisis of disengagement at work can be eased if we seek to reinvent why and how we organise in the new world.
This talk given at Second Home Lisboa covers:
+Meaning at work (why we work)
+Fluidity at work (how we work)
+ Possibilities for work (what we'll work on)
The document discusses social media marketing strategies for martial arts schools. It provides 5 key takeaways:
1) The four main pillars of social media marketing for martial arts schools are driving traffic to the school website, analytics to understand engagement, and having a strong online presence across major social networks.
2) Proper social media etiquette involves listening to others, interacting respectfully, addressing negativity diplomatically, giving credit, and being authentic.
3) High-quality visual content like videos and images perform better than text on social media and help differentiate a school.
4) Schools must work to dominate relevant keywords through search engine optimization and engage users on new social media features.
5) ChampionsWay offers social
Slides from a lecture at Goldsmiths looking at the change in online identity. Asking whether we can be more playful with our social media engagements. Also notes on analysing how 'Human' social media output is from Arts Organisations in the UK.
Top 5 Tips to Get the Most Out of Your Find & Follow Your Passion ExperienceNY Creative Interns
The document provides 5 tips for getting the most out of a find and follow your passion experience: follow up with everyone you meet, customize your follow up, stay connected with speakers through social media and in person, follow up again later, and try networking tools to help with connections. The tips are from Emily Miethner of NYCinterns on maximizing professional contacts at such an event.
6 Reasons Your Audience Is Ignoring Your PresentationJeanne Trojan
Is your audience really listening to you? If you are making any of the mistakes in this slideshow, they probably aren't. Find out how to avoid these mistakes and keep your audience listening to your presentation!
The document discusses building trust in relationships and business. It suggests knowing yourself, being human, showing up consistently, and being helpful to others to develop trust over time. Warmth and competence are important factors in how much people trust each other. Small acts like making others happy, acknowledging their work, and reciprocating kindness can strengthen relationships and build social capital.
Keynote: SourceCon Spring 2017 - Can We Automate Being Human?The Searchologist
In recruitment we love to call people anything but people; we call them candidates, talent, resources, and worse. Have we forgotten how to be human in this automated age? Have all the tools and shortcuts made us forget how to approach people as, erm, people? Is that why terms like hyperpersonlization and profersonal are on the rise?
Katrina Collier will challenge sourcers & recruiters to rise above the robotics and to put the human back in. You’ll see clear examples of why the wrong automation only creates noise and discover how to ensure you’re not losing that all important personal touch, because isn’t recruitment really all about engaging with people?
1) The document discusses ways to increase engagement and relationships on a college campus.
2) It notes two morals: that people often do things because others are, and that anything can be fun if enough people engage with it.
3) The goal is to increase average engagement by building cliques, being connectors between groups, running group activities, and using social networks.
SearchLeeds - Tanesha Stafford - Land Grab: How to win business from your com...SearchLeeds
This document discusses strategies for paid search advertising on Google, including targeting competitors' customers and identifying opportunities when competitors have low ad spend. It notes that over 85% of the above-the-fold space on Google search engine results pages is paid advertising, and that location-based mobile ads can be effective. The document advocates testing different ad schedules and keywords, including "cancel" keywords related to competitors.
SearchLeeds 2019 - Sophie Coley - Search Listening: Why and how you should be...SearchLeeds
The document discusses how search data from Google provides insights into human behavior and psyche through analyzing search queries. It provides tips on how to use search listening techniques like focusing on determiners, wildcards, "like" searches, "for" searches, and tracking sentiment over time to better understand audiences and their perspectives. The goal is to gain unbiased understanding of what people truly think and want through search data.
Storytelling is one of the biggest buzzwords to hit the marketing world in a long time. Find out what all the fuss is about and why it's time to get on board the story train.
Wardley Maps Saved The Day: How Stack Overflow Enterprise automated all the t...Chocolatey Software
Chris Hunt, Site Reliability Engineer at Stack Overflow: You probably have a a backlog of projects you want/need to start/complete. How do you know what you should be working on to make a real difference? Do you Build or Buy? How do you get management buy-in to work on a project that "only helps Operations"?
I'm going to share how I used Wardley Maps to answer these questions and how Mapping The Terrain Of Operations can help you invest time and money in the right improvements at the right time.
The document discusses growing a social media consulting business. It suggests taking a mixed approach of hiring both internal employees and external consultants to handle social media work. It also recommends establishing guidelines, providing education to employees, and using measurement to evaluate efforts. It questions what happened to past social media "evangelists" that are no longer active, and suggests it may be because they talk too much without substance, don't follow their own advice, or fail to grow and create new things. It encourages business owners to test ideas, ask questions, think critically, and provoke thought to help their business grow.
See the video of this here: http://youtu.be/spy6NmD6iPI
Startup life and culture is super sexy and all sorts of founders are appearing in their jeans and t-shirts and boyish/girlish grins on the covers of magazines and newspapers across North America. Seems that millions of dollars of money is being thrown left right and center at anyone with a dream and the gumption to pursue it. There has been no better time to quit your day job and pursue this. It costs next to nothing to build stuff on the web, right?
Only it isn't *exactly* like that and we're only hearing a small portion of the stories. Sure, Tara Hunt would encourage everyone with an awesome idea to pursue their dream, but in this presentation, she lays down what being a startup founder is REALLY like. She also plans to share all the tips and tricks she is learning from (continually) making a whole bunch of mistakes...because nobody is talking about this stuff. By the end of her talk, you'll either hand in your notice and go for it or shelve those dreams forever. Bring it!
Lies, Damned Lies and Startups - Tara HuntStartupfest
This document discusses common lies and misconceptions about startups. It notes that starting a company is incredibly difficult, challenging, and will involve long hours, rejection, low pay, and self-doubt. Founders are not truly their own bosses, as success depends on finding product-market fit before running out of funding. Raising money does not guarantee success and the startup world is not purely meritocratic. True entrepreneurs are driven by passion, not just money or fame, and their work moves innovation forward despite facing an uphill and uncertain path. Overall, the document aims to prepare new founders for the realities of starting a company in a realistic yet still optimistic tone.
Lies, Damned Lies and Startups - Tara HuntStartupfest
This document discusses common lies and misconceptions about startups. It notes that starting a company is incredibly difficult, founders will face constant rejection and doubts, and success is not guaranteed even if all the right steps are taken. While raising money may seem like a measure of success, the real goal is to find product-market fit before funds run out. The startup world is also not truly a meritocracy, as many talented founders fail due to lack of resources. The document encourages entrepreneurs to remain determined despite the challenges.
I am interested in developing executive training or professional development workshops that function as 'surprise' and 'mystery' tours and collective performance art.
I have brought a squash to the class last Friday (as a form of improvisation and surprise).
In particular, students like puzzles (the student who gets the answer first gets a dark chocolate).
If you view it as a slideshow and try to guess the answers to the puzzles, then the experience might be quite fun:)
You can find the description of this class below.
In this class that is designed as a collective performance art, we review some of the biggest names in the landscape of entertainment, creativity, and business. From space to magic, from basketball to fashion, from animation to computer games, from film music to architecture we have a trans-disciplinary tour of storytelling and creative careers. We have a series of exercises in asset creation and imagination. We have a lot of puzzles. We dream about the university of the future. However, the main actor in all of this experience (the connecting thread/anchor) is a squash.
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
Pat Law discusses how to have effective conversations on social media. Some key points include feeding people's egos to understand them, using social intelligence to manage different personalities, and creating social currency for brands by making them part of people's everyday lives. The goal is to start conversations rather than just publishing headlines, by being relevant and appealing to people's egos.
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
Ready! Fire! Aim!
No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
This document provides advice for engaging influencers in a post-PR world using non-traditional methods. It suggests being human, stopping selling and viewing influence as participation rather than marketing. It also advises having conversations others fear, making people remember you, and not fearing corporate rules. The overall message is that traditional PR is dead and a new approach is needed based on authenticity, humanity and participation over selling.
What do you do when someone post a negative comment on your page. Do you delete it? Review case studies of recent media disasters and success from this last year and learn how to respond to negative criticism about your brand. Also learn how to monitor what people are saying about you in the social media and web realm with various tools.
Make Things People Want - Skillswap, Brighton Digital Festival, 2012John V Willshire
A new version of the 'Make Things People Want' presentation I gave at Clearleft's Skillswap as part of the Brighton Digital Festival 2012. With improved structure around the four key ideas. And a bigger, juicier rant about Star Wars.
Making a dent starts with doing great work. Doing great work starts with knowing yourself and finding the perfect situation. This is one way to figure that out.
Top 5 Tips to Get the Most Out of Your Find & Follow Your Passion ExperienceNY Creative Interns
The document provides 5 tips for getting the most out of a find and follow your passion experience: follow up with everyone you meet, customize your follow up, stay connected with speakers through social media and in person, follow up again later, and try networking tools to help with connections. The tips are from Emily Miethner of NYCinterns on maximizing professional contacts at such an event.
6 Reasons Your Audience Is Ignoring Your PresentationJeanne Trojan
Is your audience really listening to you? If you are making any of the mistakes in this slideshow, they probably aren't. Find out how to avoid these mistakes and keep your audience listening to your presentation!
The document discusses building trust in relationships and business. It suggests knowing yourself, being human, showing up consistently, and being helpful to others to develop trust over time. Warmth and competence are important factors in how much people trust each other. Small acts like making others happy, acknowledging their work, and reciprocating kindness can strengthen relationships and build social capital.
Keynote: SourceCon Spring 2017 - Can We Automate Being Human?The Searchologist
In recruitment we love to call people anything but people; we call them candidates, talent, resources, and worse. Have we forgotten how to be human in this automated age? Have all the tools and shortcuts made us forget how to approach people as, erm, people? Is that why terms like hyperpersonlization and profersonal are on the rise?
Katrina Collier will challenge sourcers & recruiters to rise above the robotics and to put the human back in. You’ll see clear examples of why the wrong automation only creates noise and discover how to ensure you’re not losing that all important personal touch, because isn’t recruitment really all about engaging with people?
1) The document discusses ways to increase engagement and relationships on a college campus.
2) It notes two morals: that people often do things because others are, and that anything can be fun if enough people engage with it.
3) The goal is to increase average engagement by building cliques, being connectors between groups, running group activities, and using social networks.
SearchLeeds - Tanesha Stafford - Land Grab: How to win business from your com...SearchLeeds
This document discusses strategies for paid search advertising on Google, including targeting competitors' customers and identifying opportunities when competitors have low ad spend. It notes that over 85% of the above-the-fold space on Google search engine results pages is paid advertising, and that location-based mobile ads can be effective. The document advocates testing different ad schedules and keywords, including "cancel" keywords related to competitors.
SearchLeeds 2019 - Sophie Coley - Search Listening: Why and how you should be...SearchLeeds
The document discusses how search data from Google provides insights into human behavior and psyche through analyzing search queries. It provides tips on how to use search listening techniques like focusing on determiners, wildcards, "like" searches, "for" searches, and tracking sentiment over time to better understand audiences and their perspectives. The goal is to gain unbiased understanding of what people truly think and want through search data.
Storytelling is one of the biggest buzzwords to hit the marketing world in a long time. Find out what all the fuss is about and why it's time to get on board the story train.
Wardley Maps Saved The Day: How Stack Overflow Enterprise automated all the t...Chocolatey Software
Chris Hunt, Site Reliability Engineer at Stack Overflow: You probably have a a backlog of projects you want/need to start/complete. How do you know what you should be working on to make a real difference? Do you Build or Buy? How do you get management buy-in to work on a project that "only helps Operations"?
I'm going to share how I used Wardley Maps to answer these questions and how Mapping The Terrain Of Operations can help you invest time and money in the right improvements at the right time.
The document discusses growing a social media consulting business. It suggests taking a mixed approach of hiring both internal employees and external consultants to handle social media work. It also recommends establishing guidelines, providing education to employees, and using measurement to evaluate efforts. It questions what happened to past social media "evangelists" that are no longer active, and suggests it may be because they talk too much without substance, don't follow their own advice, or fail to grow and create new things. It encourages business owners to test ideas, ask questions, think critically, and provoke thought to help their business grow.
See the video of this here: http://youtu.be/spy6NmD6iPI
Startup life and culture is super sexy and all sorts of founders are appearing in their jeans and t-shirts and boyish/girlish grins on the covers of magazines and newspapers across North America. Seems that millions of dollars of money is being thrown left right and center at anyone with a dream and the gumption to pursue it. There has been no better time to quit your day job and pursue this. It costs next to nothing to build stuff on the web, right?
Only it isn't *exactly* like that and we're only hearing a small portion of the stories. Sure, Tara Hunt would encourage everyone with an awesome idea to pursue their dream, but in this presentation, she lays down what being a startup founder is REALLY like. She also plans to share all the tips and tricks she is learning from (continually) making a whole bunch of mistakes...because nobody is talking about this stuff. By the end of her talk, you'll either hand in your notice and go for it or shelve those dreams forever. Bring it!
Lies, Damned Lies and Startups - Tara HuntStartupfest
This document discusses common lies and misconceptions about startups. It notes that starting a company is incredibly difficult, challenging, and will involve long hours, rejection, low pay, and self-doubt. Founders are not truly their own bosses, as success depends on finding product-market fit before running out of funding. Raising money does not guarantee success and the startup world is not purely meritocratic. True entrepreneurs are driven by passion, not just money or fame, and their work moves innovation forward despite facing an uphill and uncertain path. Overall, the document aims to prepare new founders for the realities of starting a company in a realistic yet still optimistic tone.
Lies, Damned Lies and Startups - Tara HuntStartupfest
This document discusses common lies and misconceptions about startups. It notes that starting a company is incredibly difficult, founders will face constant rejection and doubts, and success is not guaranteed even if all the right steps are taken. While raising money may seem like a measure of success, the real goal is to find product-market fit before funds run out. The startup world is also not truly a meritocracy, as many talented founders fail due to lack of resources. The document encourages entrepreneurs to remain determined despite the challenges.
I am interested in developing executive training or professional development workshops that function as 'surprise' and 'mystery' tours and collective performance art.
I have brought a squash to the class last Friday (as a form of improvisation and surprise).
In particular, students like puzzles (the student who gets the answer first gets a dark chocolate).
If you view it as a slideshow and try to guess the answers to the puzzles, then the experience might be quite fun:)
You can find the description of this class below.
In this class that is designed as a collective performance art, we review some of the biggest names in the landscape of entertainment, creativity, and business. From space to magic, from basketball to fashion, from animation to computer games, from film music to architecture we have a trans-disciplinary tour of storytelling and creative careers. We have a series of exercises in asset creation and imagination. We have a lot of puzzles. We dream about the university of the future. However, the main actor in all of this experience (the connecting thread/anchor) is a squash.
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
Pat Law discusses how to have effective conversations on social media. Some key points include feeding people's egos to understand them, using social intelligence to manage different personalities, and creating social currency for brands by making them part of people's everyday lives. The goal is to start conversations rather than just publishing headlines, by being relevant and appealing to people's egos.
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
Ready! Fire! Aim!
No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
This document provides advice for engaging influencers in a post-PR world using non-traditional methods. It suggests being human, stopping selling and viewing influence as participation rather than marketing. It also advises having conversations others fear, making people remember you, and not fearing corporate rules. The overall message is that traditional PR is dead and a new approach is needed based on authenticity, humanity and participation over selling.
What do you do when someone post a negative comment on your page. Do you delete it? Review case studies of recent media disasters and success from this last year and learn how to respond to negative criticism about your brand. Also learn how to monitor what people are saying about you in the social media and web realm with various tools.
Make Things People Want - Skillswap, Brighton Digital Festival, 2012John V Willshire
A new version of the 'Make Things People Want' presentation I gave at Clearleft's Skillswap as part of the Brighton Digital Festival 2012. With improved structure around the four key ideas. And a bigger, juicier rant about Star Wars.
Making a dent starts with doing great work. Doing great work starts with knowing yourself and finding the perfect situation. This is one way to figure that out.
Takeaways from Web Summit 2015 for GlobalLogic and The EconomistMatus Marcin
Matúš Marcin summarizes his experience at Web Summit 2015 in Dublin, Ireland. He attended the conference after a friend who is an open source contributor won tickets, which normally cost €1200. The conference featured over 21 summits, 1000+ speakers, 2000+ startups, and 42,000+ attendees. It was difficult to choose which sessions to attend as there were often 4-6 summits happening simultaneously. However, some of the most useful speakers included Kevin Lacker of Parse discussing JavaScript, Bryan Liles of Digital Ocean on treating cloud instances like "cattle", and Chris Moody of Wolff Olins about the importance of brands telling stories. Marcin recommends subscribing to the Web Summit YouTube channel
The document discusses various quotes from 2007 about trends in advertising, media, technology, brands, and other topics. Some key points summarized are: advertising is changing rapidly due to new technologies; social networks and user-generated content are becoming more prominent; and brands must adapt to remain relevant as boundaries between media become blurred and consumers demand more control.
1. The document discusses how social capital or "whuffie" is an important factor for building business, especially in tough economic times. Whuffie refers to one's reputation and influence within social networks.
2. It outlines five key components to raising whuffie: turning marketing outward to listen to customers; becoming part of the communities served; creating amazing customer experiences; embracing chaos and transparency; and finding a higher purpose beyond profits.
3. Building whuffie involves giving back to communities through openness, collaboration, addressing customer needs, and focusing on positivity over fear or control of messaging.
This document discusses strategies for saying no to unnecessary "something social" tasks that can steal your time and focus. It recommends having a day each week with no social media obligations to avoid burnout. It also suggests finding ways to make social media goals tangible, filling your plate intentionally with the most important tasks, and parking extra ideas to focus on your priorities. The goal is to thoughtfully manage your social media involvement rather than constantly feeling pulled in new directions.
A few weeks ago, I had the privilege of attending SXSW Interactive. In a nutshell, SXSWi is where all the geeks converge and talk about everything and anything digital. Surprisingly, me, my iPhone and my Mac laptop fit in well there. Who would've thought?
Anyway, this was my first year to go, so there was definitely a learning curve. There were so many speakers and topics to cover, it was quite overwhelming. But all in all, I had a blast and even learned a thing or two.
So here it goes, the thing or two I learned. Most of the stuff you might already have heard before, but it serves as a good reminder of how we should approach marketing, especially in the digital space. I've also conveniently left out all the things I learned from 5pm on (man, can geeks party).
- Kevin Botfeld, Associate Creative Director and Writer, 22squared
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
The document provides 5 steps to transform oneself from an impersonal marketer to an influencer within a community: 1) Turn the focus inward, 2) Become part of the community served, 3) Create amazing experiences for customers, 4) Embrace unpredictability, and 5) Find a higher purpose beyond profits. It emphasizes the importance of social capital, trust, loyalty and giving back to communities in order to gain influence over word-of-mouth recommendations.
The document summarizes Lee Clow's reflections on the iconic 1984 Apple "1984" commercial. Clow explains that Steve Jobs believed in advertising and marketing even though Apple's existing products were "boring beige boxes." The commercial featured a sledgehammer-wielding woman destroying a Big Brother-like figure, representing Apple breaking IBM's dominance. Though only aired twice, it won the Grand Prix at Cannes Lions in 1984 and has continued winning industry praise for TBWA\Chiat\Day since by changing the landscape of advertising.
How To Teach Informative Writing - Mrs. WinterS BlisTracy Clark
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email; 2) Complete a 10-minute order form with instructions, sources, and deadline; 3) Review bids from writers and select one; 4) Review the completed paper and authorize payment; 5) Request revisions until satisfied. It emphasizes original, high-quality work and refunds for plagiarism.
Nxnei 201: Convince clients to love your work as much as you dojohn st.
Mavis Huntley is the head of integrated production at John St., a marketing and advertising agency. She outlines 6 steps for effective marketing campaigns: 1) respect the client brief, 2) build relationships, 3) make the campaign eye-catching, 4) simplify complex issues, 5) avoid being defensive, and 6) ensure the conclusion leaves the desired impact. The document advocates focusing on the client needs and creating memorable marketing solutions.
Mavis Huntley, Director Digital Innovation shares the following at NXNEI 2012.
Do you ever wonder why certain campaigns take off and others die a slow death? There is a lot more behind the latest viral campaign then meets the eye. This presentation will take a look into the steps that are taken to, dare I say, guarantee success (at least in the client's eye) in a day and age where trying to get someone's attention seems impossible.
The document discusses 5 strategies for making a brand more likeable on social media: 1) Listen first and never stop listening, 2) Be responsive as responsiveness is not optional, 3) Share stories as they are your social currency, 4) Ask questions to engage your audience, and 5) Consistently deliver excitement, surprise and delight through your content and interactions. Specific examples are provided for how brands like Verizon FIOS, LOFT, and others have successfully implemented these strategies.
Big data refers to the large amounts of information that is being generated and collected every day from various sources like social media, websites, sensors, and devices. This data can provide valuable insights if analyzed properly, for example to better understand customer behavior and trends. However, collecting and analyzing all this personal data also raises significant privacy issues. As technology continues to advance, there is an exponential growth in data and computing power that could lead to a "singularity" where artificial intelligence surpasses human intelligence and to the development of immortal software-based humans.
This document provides tips for attending SXSW for the first time. It outlines expectations for sharing experiences from the event, accommodation details, advice for attending sessions and events, and tips for navigating the city. Attendees are encouraged to schedule sessions in advance, travel light, use group messaging to stay connected, charge devices frequently, and eat food from food trucks to experience local cuisine. Common mistakes from past years like poor scheduling and location hopping are noted to avoid.
The document discusses the history and marketing strategies of Axe body spray and Old Spice deodorant. It provides insights from SXSW on how Old Spice created viral marketing campaigns through humor and engaging directly with customers. Key points include:
1) Old Spice developed a humorous brand personality through iterative testing of ads over many years.
2) Their Super Bowl ad targeting women and subsequent viral video campaign showed not to count out TV yet and engage audiences across platforms.
3) Seeking serendipity and being open to new opportunities helped Old Spice discover influencers and average users to participate in their YouTube response campaign.
This document provides an agenda and summaries for a digital lunch and learn event. The agenda covers topics like location-based services on platforms like Foursquare, the impact of social media and new features on Facebook and Twitter, how technology impacts health through mobile apps, data analytics and mashups, and crowdsourcing through platforms like Kiva and Groupon. It also provides a section on "10 Minutes of Cool Shit" showcasing new digital marketing campaigns and technologies.
The document discusses trends in digital marketing. It notes that companies should treat customers as people rather than just brands, and that customer service is different from marketing. It also mentions the importance of real-time marketing, having a flexible marketing plan, and being aware of influencers both good and bad. Additionally, it discusses how marketing creative is catching up with technology through the use of ecommerce, check-ins, and QR codes.
The document discusses how the advertising industry is changing as it becomes more digital. It emphasizes that digital is no longer just a medium but is ubiquitous. It advises that companies must adapt to this change or risk being left behind. It also stresses the importance of finding and keeping digital talent, highlighting strategies like informational interviews, emphasizing company culture, empowering existing employees, and providing opportunities for growth.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Approximately 150,000 people descended on to Austin for the Interactive, Film & Music festival. 22,000+ of them were there for Interactive Austin (19M visitors per year) - which exceeds the annual visitors for Disneyland, the Eiffel Tower, and Niagara Falls
POINT: Have an angle CASE: This blog makes fun of a city outside of New York called Park Slope. It makes $$ via ads. For example, in this day and age having a food blog isn’t good enough. Having a food blog that re-creates every meal showcased on the Flintstones – now that’s an angle. Bobby does it too with baking. POINT: Hate some stuff You can’t always be “rah”, “rah” our brand is great. Our company is great. Everything is great. You loose credibility. Be honest about what you don’t like and what you need help with. Don’t be afraid to form opinions and share them – as you (not anonymously). This is what creates brand loyalty. Consumer who share those same views/opinions. CASE: FIPS is based on the opinions of it’s writers. Each writer signs off on their blog post. They aren’t afraid to post pictures of the town and it’s weird and whacky residents. And when they interview those folks, they tell them exactly what it’s for and guess what, they still want to participate. POINT: Be funny (but don’t try to hard) Be funny, only if you are funny. Curse like a sailor – but only if that is part of who you are (your brand values). And always make sure to make fun of yourself. CASE: If FIPS posted pictures and ripped into the residents and their habits only – they wouldn’t have a following. But because they had meat to these posts (interviews, videos, commentary – actual good writing) they are funny. And the other thing is they all live in Park Slope. They have a right to make fun of it – they live it, they are one of them. They actually find the town endearing and aren’t afraid to admit they are fans.
POINT: Clear vision Jib Jab’s mission is to make people laugh. CASE: Use topics for the masses and make sure you have something for everyone. Politics wins every-time. Family friendly content. Subscription model of $1/month. JOHN ST: POINT: Make it mean something CASE: Elf Yourself - By personalizing content, people want to share it, they want to view it. It has much more appeal than just a funny video. JOHN ST:
Don’t use your fans: POINT: Marketing campaigns to spike awareness/sales. Consumers participate because they feel like they are getting something in return. What happens during the rest of the time? You need to work on the relationship. . It’s not always going to be rainbows and butterflies, you’ll have ups and downs, things to say and sometimes it’s uncomfortable silence. The important thing is to remember to cultivate those relationships. Be reliable, make your friends proud. By forming relationships it allows you to leverage those during more important issues. CASE: Nordstrom Dave when you visit the store and Dave helps you (this is men!), he’ll casually ask you if you are on Twitter and let you know that he’ll keep you up to date on clothes/trends etc. Not only does he post pictures of new clothes that come into the store (increase sales), but he’ll post who was his best dressed pick at the Oscars, a funny video on “jegging’s” for men but the cat’s meow is knowing his customers, he’ll DM them when pieces come in that he thinks they’ll like. He already has their credit card info, sizing info so sends the package to their door (shipping is free). Dave initiated this but Nordstrom has given him access to an iPAD at work, allow him to use his phone for photos. What a better way to use sales people’s time then folding t-shirts. JOHN ST: PRACTICE WHAT YOU PREACH
Be a person not a brand: POINT: Why do you hang around with the people that you do? Is it because you all like basketball? The same kind of food. You donate to the same charities. You have the same morals? The same thing rings true for brands. Consumers are fans of your product when they share the same values – so make sure they know what they are. Communicate it to them – live them – act on them. You’ll get more fans that way CASE: Pepsi Refresh - During a economic crisis, Pepsi decided to share $20M with charities. Same value as their customers. JOHN ST: KRUGER SUSTAINABILITY
Customer service: POINT: Brands need to think of marketing and customer service as two different channels. These things can happen at the same time and even use the same platforms – but the execution of these things are different. Don’t say you offer customer service until you are actually ready to help. CASE: Time Warner – they pride themselves on the fact their customers get a response within 5-minutes on Twitter. They’ve hired hundreds of people to ensure this happens. They acknowledge questions & complaints – but don’t actually follow through on solutions. Customers are contacting you at their greatest point of rage – so unless you have a solution don’t answer it at all, because it just encourages more complaining. JOHN ST: Our clients customers are talking about them online. They should be there, but not if they can’t support it. So at the very least they should be listening to what their customers are saying. We have a tool here at john st. that we can offer to clients called Radian 6 – what it does is it monitors conversations on social media.
Set a mission and live by it: POINT: If you set a clear goal for your company and make sure you hire folks who believe in that goal – decisions are easy. You empower folks to know where to spend their time, what client’s to go after and you have focus. CASE: From the beginning Foursquare set a mission and a purpose that each employee would end of living by. This is how they decide where to invest their resources. This is how they make business decisions day in and day out. Their mission was essentially to make people’s lives easier in a fun and entertaining way. The app enhances the way you experience the real world using game mechanics. They have opened their API and allowed other apps to take their mechanics and use them – Instagram, Zagat, Foodily. Get Gloo – real world experiences (book, tv shows) JOHN ST: Unignorable
Use data don’t just collect it: POINT: Back in the 90’s we were playing around with the internet. Clients didn’t think we could measure so didn’t ask for it. After a few years they realized that you could get measurements, really good measurements, more data than they had ever had, so we started measuring. Now comes the era where the data means something. We’re ahead of the game with our planning department. But now is the time to use the insights and create content for users that is meaningful. CASE: Foursquare was early out of the gate. They have been collecting your data for years now and in it’s newest upgrade they are using that data to benefit you. It takes the places you’ve been, the places your friend’s have been, the categories and types of places you gravitate toward, what’s popular with users, what day of the week it is and serve it up to you in a gaming format, introducing a leaderboard with your friends that restarts every week. They’ve also included an easy to use interface for business to add what kind of deals they want to offer, when, where etc. All in the palm of their hands.
Make people’s lives easier: POINT: Gone are the days where you launch a site that talks about your product without giving the user some utility. Users want more than pretty pictures. They want to be entertained or they want something to help them in their real lives. CASE: Microsoft’s Smart Cart allows customers to upload their grocery lists and use the cart-mounted device to scan the products as place them into the cart. A running tally of costs is shown and customers can remove items as they go. The carts use radio frequency to track the person’s shopping patterns. For example the customer has Cheerio’s on their list, when they turn down the cereal isle, a coupon can appear. As the cart evolves, they could also show comparative price checks, provide recipes, nutritional information and coordinate the payment of the groceries through their mobile phone. JOHN ST: So when you are brainstorming digital ideas – but them through that test. Are they entertaining? Or do they offer the consumer some utility.
Create a playbook: POINT: Brands have to engage in real time marketing. To stay relevant and keep market share, it’s not an option anymore. Similar to Football, they need a playbook. Playbooks are a predetermined set of “plays” that team members practice. They help players anticipate and understand their roles and responsibilities, the time frame for each play and the measuresof success. Then, during the game, they can respond quickly and confidently. They’ll have their overall game strategy, but they better have a lot of different “plays” on hand that they can use, depending on what’s happening in real-time. CASE: In 2003 Cadbury discontinued the Wispa (UK) because of declining sales and production issues. In 2007, through sentiment reports they were hearing rumblings of people wanting the Wispa back. Once a Bring Back Wispa group was created (keeping in mind with only 14,000 fans), they pulled out their “new product launch” play (and money) and announced they would produce 23M bars. They marketed it as Limited Editions – it wasn’t long before they sold more than 41M in 18 weeks and guess what, the bar is still selling.
Nothing is final: POINT: We research the hell out of our TV commercials before they air. We burn through $$ and time before these things even launch. Makes sense because you have one shot at that spot. When it comes to digital it’s important to test prior to launching. But the benefit is once you launch, you can re-test in the real world, optimize, re-launch, upgrade etc. Nothing is final anymore – especially now that your consumers have such forum’s to give their opinions. You better be listening and making changes. CASE: GapGate – Gap wanted a new logo after 20+ years because they “were changing”. With the help of their ad agency they re-designed and launched it. For the 48hrs following the launch, they got ridiculed around the world, people hated it. Although Gap said they were standing by the logo – they actually didn’t. They sent an open letter letting people know that they would be communicating rationale soon. Then they announced that they were actually crowd-sourcing, then a contest and then finally that they were going back to the old logo. It wasn’t authentic. They could have used this press and turned it into a positive. When Starbucks launched their logo, did they have as much back-lash? No. Why, because they had a community of My Starbucks Ideas peeps base for input and feedback prior to the official launch. With the launch they explained why they were changing it, the rationale behind it. This is the 4 th time they have done it and there was no Bucks Gate. JOHN ST: My caution in this scenario is that we tend to forget to test digital or don’t think it’s necessary prior to pushing live. User testing is
Influencers (good or bad) care: POINT: The number of fans and followers you have are only part of the equation. What’s more important is if you have influencers within that group. You want them, good or bad. The good ones you can use as brand advocates – they are your “best friend”, treat them like one. The bad one’s – they are just as important because here is where you gain free insights, research. what’s even more important – your competitors influencers. Engage them, watch what they are doing. CASE: Do you know Chris Brogan? He consults with Fortune 100 & 500 companies on business communications and social software/technology. He wrote Trust Agents and writes for Entrepreneur Magazine. He has almost 200,000 followers on Twitter and has sent 83,000 tweets. He has 10,000 + fans on Facebook. You get the picture. He’s an influencer. When he arrived in Austin for SXSW, he was pissed. Delta had lost his luggage. A quick note – Delta Airlines was named the most effective domestic airline brand online in 2010. Less than 30minutes after Chris’ post – he posted a new tweet along the lines, “ my fault – I’m a preferred flyer with Delta and part of their service is to deliver my luggage to the hotel for me. Thanks to so and so for reaching out and letting me know”. Delta has an online strategy for customer service. They know that rectifying someone with 200,000 followers is more important than someone with 2. Sorry, but it’s true. JOHN ST: SWIX – you can add competitor data. When you see a spike in their graphs. Go to their site, see what they are doing, what their customers are doing.