This document discusses strategies for paid search advertising on Google, including targeting competitors' customers and identifying opportunities when competitors have low ad spend. It notes that over 85% of the above-the-fold space on Google search engine results pages is paid advertising, and that location-based mobile ads can be effective. The document advocates testing different ad schedules and keywords, including "cancel" keywords related to competitors.
SearchLeeds 2019 - Sophie Coley - Search Listening: Why and how you should be...SearchLeeds
While most marketers are au fait with research methods like Social Listening and regularly take insights from traditional research methods like focus groups and surveys, search data is way too often associated with little more than SEO and PPC planning. By ignoring the attitudes, motivations and behaviours that consumers display when they search, businesses are missing out on a wealth of incredibly valuable insight which comes for free. Sophie's talk looked at the linguistic cues that audiences use when searching within a number of different industries, as well as the broad insights that we as marketers should be looking out for when handling Google data.
You do not need a PHD in creative writing to be a storyteller. Our goal today is for you to walk away feeling more comfortable using this tactic in your marketing materials. It truly is as easy as `1,2,3 if you follow what I call “the 3 Ps”.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
SearchLeeds 2019 - Sophie Coley - Search Listening: Why and how you should be...SearchLeeds
While most marketers are au fait with research methods like Social Listening and regularly take insights from traditional research methods like focus groups and surveys, search data is way too often associated with little more than SEO and PPC planning. By ignoring the attitudes, motivations and behaviours that consumers display when they search, businesses are missing out on a wealth of incredibly valuable insight which comes for free. Sophie's talk looked at the linguistic cues that audiences use when searching within a number of different industries, as well as the broad insights that we as marketers should be looking out for when handling Google data.
You do not need a PHD in creative writing to be a storyteller. Our goal today is for you to walk away feeling more comfortable using this tactic in your marketing materials. It truly is as easy as `1,2,3 if you follow what I call “the 3 Ps”.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
Using Social Media and Content to Build Your Personal Brand and Land Your Nex...Jeff Perkins
There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session.
After this session, you’ll be able to:
1) Develop your personal brand positioning
2) Build a content strategy for your personal brand
3) Leverage social media to build your personal brand
4) Balance your personal brand with your professional responsibilities
Hello! If you didn't come to my talk at NBE Finland, this presentation summarises some personal observations and tips on how to develop your niche into a business. Thanks to those who came. Any questions , drop me a line europebudgetguide AT gmail.com
This was my presentation delivered at the European Cities Marketing conference in Madrid about why destination should brand themselves working with bloggers. I talked about the why, shared some examples of some cool blogging projects and the impact they created. Hope you find it useful and look forward to your comments, feedback.
Presentation at ESOMAR 3D Digital Dimensions 2013 in Boston, MA. Examines results from a two-part national survey on youth's usage, habits, and attitudes toward social media. Connects why youth 18 to 24 use Pinterest and best practices in Pinterest marketing strategy to show the best ways to reach this important consumer group.
How to develop a Google posting strategy for your sector based on the customer's local search journey and missions
See the video here: https://vimeo.com/527457220
Develop a Google My Business posting strategy that fits with your customers' local search mission.
Based on extensive experience of posting more than 100,000 Google Posts across 7,000 locations for various sectors.
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
Agility in seo - mike jeffs - digital olympus -sep 2016mikejeffs
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace, brands and agencies need to be agile in order to take advantage of new forms of standard practice.
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
I think sourcers are sexy. In the past months, especially after attending Sourcing Summit Europe, I’ve been trying to figure out why I find sourcers so much sexier than ‘the average recruiter’..
Using Social Media and Content to Build Your Personal Brand and Land Your Nex...Jeff Perkins
There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session.
After this session, you’ll be able to:
1) Develop your personal brand positioning
2) Build a content strategy for your personal brand
3) Leverage social media to build your personal brand
4) Balance your personal brand with your professional responsibilities
Hello! If you didn't come to my talk at NBE Finland, this presentation summarises some personal observations and tips on how to develop your niche into a business. Thanks to those who came. Any questions , drop me a line europebudgetguide AT gmail.com
This was my presentation delivered at the European Cities Marketing conference in Madrid about why destination should brand themselves working with bloggers. I talked about the why, shared some examples of some cool blogging projects and the impact they created. Hope you find it useful and look forward to your comments, feedback.
Presentation at ESOMAR 3D Digital Dimensions 2013 in Boston, MA. Examines results from a two-part national survey on youth's usage, habits, and attitudes toward social media. Connects why youth 18 to 24 use Pinterest and best practices in Pinterest marketing strategy to show the best ways to reach this important consumer group.
How to develop a Google posting strategy for your sector based on the customer's local search journey and missions
See the video here: https://vimeo.com/527457220
Develop a Google My Business posting strategy that fits with your customers' local search mission.
Based on extensive experience of posting more than 100,000 Google Posts across 7,000 locations for various sectors.
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
Agility in seo - mike jeffs - digital olympus -sep 2016mikejeffs
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace, brands and agencies need to be agile in order to take advantage of new forms of standard practice.
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
I think sourcers are sexy. In the past months, especially after attending Sourcing Summit Europe, I’ve been trying to figure out why I find sourcers so much sexier than ‘the average recruiter’..
"How To Create Your First Six Figure Income In The Home Base Business Arena"Charles Booth
Reveled For The First Time Ever, How You Can Finally Crack The Code And Discover What It Really Takes To Produce Income On Demand With Your Current Business...
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
Always a car enthusiast, Patrick Seaser detoured into the medical field for a while and tried it out. Eventually, he discovered it wasn’t for him and returned to his passion – cars. #blogging #contentcuration #ProfitsfromPassion
Executives are the Simon Cowell of the business world: impatient, critical, often caustic. But they're also desperately searching for talent. How do you make the right impression? These 5 tips will get you started
SearchLeeds 2019 - Nichola stott - The state of PWAsSearchLeeds
Progressive web apps have been around for some years now, but adoption rate appears to be slow. In this talk Nichola will review the baseline and enhanced PWA criteria to explore why this might be. In addition we’ll also cover what’s new, benefits experienced by early adopters, tracking tips, how to get into the Play Store; as well as some of the current downsides and security considerations.
SearchLeeds 2019 - Kirsty Hulse - How science can help you have better ideasSearchLeeds
We live in a world where the digital marketing landscape is changing. It’s getting harder to get cut through, harder to get journalists to like our ideas and harder to get customer loyalty. The ability to be creative, to innovate and think of new, original ideas and solutions is a skill that will prove to be invaluable in the future. In this inspiring talk Kirsty talks about why we need to improve our creative thinking, and define a process that can help us all improve our ideas and originality in our daily lives.
SearchLeeds 2019 - Hannah Perry - Multi-million pound keywordSearchLeeds
How do you gain control and optimise a keyword that drives over 60% of your revenue? Hannah discusses how segmentation and automation allowed MAG to grow their market share and increase profitability through optimising just one keyword.
SearchLeeds 2019 - Pun & Sal - Adzooma - Research and execution: Marketing’s ...SearchLeeds
No matter how good a singer is, there can be no hit without the right lyrics. Equally great lyrics mean little if not given to the right performer. This intricate relationship is similarly played out in media with research and the correct execution across platforms. In this talk, Adzooma discuss the evolving data points top quality research is now able to draw upon and how to execute these across media platforms. They share best practices that will enable you to outperform your competitors and leave you with tactics that can be immediately implemented.
SearchLeeds 2019 - Emily Potter - The achievable SERP featureSearchLeeds
SERP features are increasingly overtaking the search landscape, stealing traffic from content providers. The featured snippet, however, is one that we still have a level of control over. Emily's SearchLeeds talk will show you exactly how much traffic you can expect to gain by acquiring featured snippets with data from case studies to justify their value, and also share tips on how to win them.
SearchLeeds - Helen pollitt - Discovering the truth in dark trafficSearchLeeds
Discovering the truth in dark traffic
What it’s about:
Google Analytics should bring clarity to your campaigns, but search marketers are increasingly being tricked. Organic traffic masquerading as direct, internal UTM codes corrupting sources and referral channels getting far too much credit; dark traffic is a problem. Helen’s SearchLeeds talk gives you the tools to find the truth from your Google Analytics data, ensuring your insights are based on fact and drive measurable improvements to your campaigns.
SearchLeeds 2019 - Matt Holmes - How to run a great request for proposal (RFP...SearchLeeds
Running a client-side RFP process can be a daunting task. How do you ask the right questions and unlock the right answers? How do you manage your time so it’s not swallowed up by several people asking for the same information? A client-side marketer that’s also worked at a search agency, Matt Holmes has identified 8 key steps to lead you towards a successful, considerate, and mutually beneficial RFP process.
SearchLeeds 2019 - Laura Hogan - There’s Nothing Wrong With Being A Vulture –...SearchLeeds
In this talk Laura focuses on how e-commerce brands can use their competitors to their advantage: from picking up broken links, to cool UX features; there’s no doubt that your competitors are watching your every move and waiting to strike… so do it back.
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
SearchLeeds 2019 - Lukasz Zelezny - The Butterfly Effect in SEOSearchLeeds
Lukasz's session shows you which small and simple SEO changes can best improve traffic and revenue. He focuses on the latest tactics that immediately boost SEO performance, you’ll learn how to efficiently use limited resources to receive the biggest benefits.
What if you could build a CMS with features that are made specifically to answer a specific cluster of search intents around a product. In Fabrizio's SearchLeeds talk he covers early technical learnings from building a SEO friendly CMS from ground up (how TransferWise designed ahreflang, indexing, picking the right tech stack, structured data features) but also how they now are able to scale our efforts by moving set of product pages into a dedicated service run by APIs and testing framework.
SearchLeeds 2019 - Luke Carthy - Killler CRO tips with a SEO web crawlerSearchLeeds
Every SEO has a favourite Web crawler in their toolkit, but have you ever used it to make major leaps and bounds with CRO too? Luke's SearchLeeds talk walks you through a number of proven and successful strategies that can be put to work to reveal weak points requiring attention and highlighting areas that can yield big revenue and conversion gains.
SearchLeeds 2019 - Luke Monaghan - Site speed: Time to meet the mobile expect...SearchLeeds
The need for speed is increasing, especially on mobile. At a time where mobile-users expect their needs to be met within 3 seconds, why do we find ourselves falling much shorter on this? Luke's SearchLeeds talk highlights the current standards delivered by industries on mobile, the differing standards we see cross-device, how shortfalls ultimately impact businesses and what we can do to ensure we deliver optimal mobile site speed performance. He also looked at existing and upcoming tools and technologies that we have at our disposal.
SearchLeeds 2019 - Laura Bartlett - House of Coco Magazine - Why social media...SearchLeeds
In this session Laura talked about how she’s built a strong brand based on relationship building and through story telling. Laura and her team travel around the world every single day creating content, working with brands from the Shangri-La hotel to Bentley and this is all through the art of strong story-telling.
The SERP is competitive and relatively varied, the competition is more and more complex and aggressive and therefore it is necessary to give more value to the content. Alexandre's talk explained how to produce a content strategy based on a competition analysis and advanced SERP.
SearchLeeds 2019 - Sam Marsden - Deepcrawl - Overcoming technical seo challen...SearchLeeds
You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? Sam's SearchLeeds talk provided efficient and effective strategies on how to tackle complex SEO challenges for enterprise level sites
SearchLeeds 2019 - Sarah barker - One Search – combining your organic and pai...SearchLeeds
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
14. SERPs
Sounds like slurps.
Or a disease you really don’t want.
These change more than donald
trump changes his stories.
Same, good ol’ taste!
15. “What’s best for the user?”
2003 2018 2019
A timeline, YES! Oh boy!
“Let’s organize the world's information and
make it universally accessible and useful.”
Don’t trust this shit bag.
RICH.
BITCHES.
“ADS…
ADS EVERYWHERE!”
“Please send us content and do our
dance to help us figure out how to
make this baby work!”
17. He’s clearly fucking drunk.
TOP 3 FACTS ABOUT GOOGLEBOT. FACT.
No hands*.
(*suggests previously punished medieval thief).
Producing flowers from up
your sleeve is magician-like*.
*We should have known he would tell us to look at
one thing and reveal another.
1 fact about GoogleSpider.
Spiders are really scary and even if they smile at you, they can still bite.
18. LET’S JUST KEEP AN OPEN MIND, EH?
“In the end, the trees chose the axe to lead them because it looked most like them”.
Work these bitches hard.
Remember that it’s our choice to dance for money, so let’s
keep it ‘Make Money’ focussed.
No money. No dancey.
20. Google Adwords
Of the ‘above-the-fold’ area in
Google SERPS
is PAID SEARCH ADVERTISING.85%
PAY TO
PLAY
21. JUST TO BE CLEAR; I’M NOT AN SEO BASHER.
MY BEST FRIEND’S AN SEO’ER.
But PPC is your fastest way to exponential &
Instant competitor customer conquesting.
So we’re going to science* the shit out of
some settings to make more money.
*Not really any science, I just wanted to sound cool.
22. GOOGLE & FACEBOOK
ADVERT CLICKERS
ORGANIC
(SEO)
CLICKERS
1
2
64.6%
Wordstream Research
35.4%
Wordstream Research