The document provides tips for promoting a business through public relations (PR). It discusses determining the key messages to promote, such as new products, services, or sharing valuable information. It then suggests various formats for communicating these messages, such as press releases, articles, interviews, or social media. Finally, it recommends choosing appropriate platforms to suit the target audience, such as newspapers, blogs, Facebook, Twitter, or LinkedIn. The overall goal is to have a clear message, an effective way to convey it, and the right channels to reach potential customers.

1. What do I say?
Samantha Wilcox, Have A Voice PR

2. It’s getting crowded…
60 seconds online activity in 2017

3. What’s your message? Pt.1
When asked why people want PR the most common reply is….
I WANT TO PROMOTE MY BUSINESS

4. What’s your message? Pt.2
Promoting your business can fall into two categories – something new has happened or
you have information worth sharing
I’m new
 Clients or customers
 Staff / premises
 Products
 Services
 Policy
 Award wins
 Anniversaries
I’m worth it
 Comment on changes in the industry
 Opinion
 Case studies
 Key dates – Budget, Tax year, Christmas
 National days – Talk like a pirate?!
 Company vision
 Personal updates

5. Good form
Once you know what you want to say, how do you say it?
 Press releases
 Authored articles
 Interviews
 Forums
 Feedback sessions
 Competitions
 Photos
 Compilations / top tips / countdowns
 Tweets / Status updates
 Magazines / E-Books
 Go live!
 Events

6. You are not a train!
You get to decide what platforms you want to try – or in other words how do you get your
information out?
 Self-publishing - Bdaily / aggregator sites
 Newspapers – Trend in hyperlocal publishing
 Newsletters – Local news sites / mailing lists
 Magazines – Think beyond the advert to compelling
content
 Meet and greets – Get face-to-face with clients and
influencers
 Mailers – No longer destined for the bin but a novelty
to a generation who rarely receive post
 TV – Check out new local channels ‘Made in’
 Radio – Make an impact by sending some samples
 Blogs – Don’t have to be long to be impactful
 Facebook – Make the most of ad-targeting but works
best for B2C business
 Twitter – Don’t just pump information out, take the
time to respond to others
 YouTube – Keep videos short and sharp to encourage
people to keep watching
 Instagram – A picture is worth a thousand words but
hashtag generators can help get a thousand likes
 LinkedIn – Longer to look, people can still get your
updates from a week ago showing on their timeline
 Snapchat – Great for snap discounts, a mailing list
replacement?

7. To sum up..
Top tips for a successful PR campaign
Know what you
want to say
01
Think about
how you want
to say
02
Pick your
platforms
03
Have a voice!
04

8. Get in touch!
 Samantha Wilcox
 Have A Voice PR
 sam@haveavoicepr.co.uk
 07972 789608