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Blogging 101

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Follow-up materials from a lunch and learn presentation I did during my internship at Kaleidoscope, a strategic design firm.In it a outline tips for generating blog post ideas and blog writing techniques.

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Blogging 101

  1. 1. Blogging 101
  2. 2. Table of Contents Basics What is a Blog 1 Some Benefits of Blogging 2 The Blogger Mindset 3-4 Thinking of a Blog Post Idea How to Never Run How of Things to Write About 5 Case Study: Katrina’s Online Marketing Blog 6 How to Make Any Topic Interesting 7 Case Study: Kaleidoscope’s Blog 8 Writing Tips & Templates Themes for Captivating Titles 9 Engaging Ways to Start a Post 10 Formatting Checklist for Reader Friendliness 11 Blogging Platforms Recommendations 12 Questions? Here’s My Contact Information 13
  3. 3. 1 What is A Blog? -Short for “web log” Like an online diary that you can make public or private
  4. 4. 2 Some Benefits of Blogging 1. Personal – Update Family + Friends on Life – Learn Deeper by Teaching Others 2. Professional – Networking: People Contact You – Communication: Document Your Team’s Work with a Private Blog 3. Financial – More Business Prospects through Search Engines – Write a Book from Blog Posts
  5. 5. 3 The Blogger Mindset Passion What I Like Expertise Audience What I Know or Am Learning What They Need to Know What I Write About!
  6. 6. The Blogger Mindset In Other Words I make what I like and what I know valuable for my audience. 4
  7. 7. How to Never Run Out of Things To Write About 5 Connect Your Normal Experiences to Your Blog Theme Go To Next Slide for Example
  8. 8. Case Study: Katrina’s Marketing Blog Normal Experience: Going into It’s Just Crepes for the 1st Time Blog Theme: Marketing Resulting Post Title: Uncovering Customer Bias That’s Losing You Sales Post Description: Describes why I didn’t go into It’s Just Crepes before: I thought crepes were only small desserts, not a lunch food. Gives marketers tips on how to uncover similar assumptions in their customers. 6
  9. 9. 7 How to Make Any Blog Topic Interesting Mind Your Audience & Ask Interesting Questions Go To Next Slide for Example
  10. 10. Case Study: Kaleidoscope’s Blog Normal Experience: Creating a video to get buy-in from Amana Sr. Managers Blog Audience: Prospective Customers Interesting Questions: Why were the Sr. Managers cautious of the idea proposed to them and why did they accept it later? Resulting Blog Post Title: Why Your Boss Isn’t Accepting Your Great Idea Post Description: Explains bosses’ objections to new ideas. Shows how Kaleidoscope’s video creating service can help overcome some of those objections. Encourages prospective buyers to try the video service. 8
  11. 11. 9 Themes for Captivating Titles How to Ex) How to Wake Up Feeling Totally Alert List Ex) 7 Simple Ways to Convert Your Visitors Into Customers Trend Ex) The Future of Human Centered Design Direct Statement Ex) Smart Phone Market to Double by 2017 Offer to answer a compelling question Ex) How Much a Pool Costs
  12. 12. Engaging Ways to Start a Post 10 Short Story Evoke the Mind’s Eye Characterize related problem/opportunity Use a picture Pose a question For an example, click each blue item.
  13. 13. 11 Formatting Checklist For Reader Friendliness Short Paragraphs (4 sentences max) Occasional 1 sentence paragraph Bold text for important points Bulleted or numbered list where appropriate Free of long, stringy sentences Pictures, block quotes, or both
  14. 14. Blogging Platforms Recommendations 12 Private Work Blogs & Personal Blogs Public, Professional Blogs Pros: Free & Easiest to Set-Up, Linked to Gmail Account Pros: Advanced Customization Options, You Own Your Blog Cons: Google Owns Your Blog, Limited Customization Cons: Costs Money to Setup, Need Programmer for Advanced Customization

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