Presented at the HighEdWeb 2011 conference in Austin, TX. For a full page of resources from this presentation, visit www.rebelphd.com/icp Please note my name has changed, so the contact info on the last slide has too! Ahhhh, silly marriage. You can email me at karlynborysenko@gmail.com and find me on Twitter at @KarlynMB

1. What Colleges Can Learn from
the Insane Clown Posse!

4. “They’ve discovered a formula for
success in the Internet age that the
larger music world is only
now waking up to”

7. Two bona fide 21st century
music magnates

9. Lesson 1!
!
Know exactly who you are, !
and NEVER apologize for it. !

26. Lesson 2!
!
Create an engaging experience !
for your audience.!

27. “Perhaps the biggest surprise in Psychopathic HQ is the
number of gold and platinum albums hanging on the walls.”

40. Lesson 3 !
!
Don’t be afraid to take risks.!

53. “In a survey of nearly 1,000 high school students across the nation,
more than three-quarters of the respondents indicated
the sample cover design featuring the D+ mark grabbed their
attention, and nearly 90% felt the concept was unique
from college and university materials they have seen.”

54. “According to Drake officials, since the launch of the new campaign,
inquiries and campus visits have increased significantly. Campus
visits are up 23% from the same period last year. Inquiries
climbed 66%. And traffic to the admissions landing page
more than doubled, even before the campaign attracted
widespread media attention.”

72. Lesson 4!
!
Ask “Why not?”!

76. Karlyn Morissette
www.rebelphd.com/icp
karlynmorissette@gmail.com
about.me/karlyn
@KarlynM